Develop. Selected Works 2010–2011

Selected Projects 2010–2011 Published February 2012

Develop

Design by Develop. © Copyright Develop 2009–2012. Private & Confidential.

2 Selected Projects 2010–2011
Contents

3 Hästens
6 Dentsu America
10 Miracle Grow
13 MadeByPi
16 Rare
20 Pony Europe
24 Game Paused
33 Major League Soccer
36 Hass Avocado
39 Microsoft Advertising

46 Information


3 Hästens
Store Experience

Design by Develop, in partnership with Dentsu America, LLC. © Hästens 2011.

References

4 Hästens 1 Graphic language.

Store Experience 2 Store installation.

Donec sed odio dui.
Sed posuere consectetur
est at lobortis.

Fusce dapibus, tellus ac cursus commodo, Donec ullamcorper nulla non metus auctor
tortor mauris condimentum nibh, ut fringilla. Donec sed odio dui. Donec sed odio
fermentum massa justo sit amet risus. Etiam dui. Sed posuere consectetur est at lobortis.
porta sem malesuada magna mollis euismod. Nulla vitae elit libero, a pharetra augue. Etiam
Integer posuere erat a ante venenatis porta sem malesuada magna mollis euismod.
dapibus posuere velit aliquet. Nullam id dolor Sed posuere consectetur est at lobortis.
id nibh ultricies vehicula ut id elit. Integer
posuere erat a ante venenatis dapibus
posuere velit aliquet.


References

5 Hästens 1 Employee insignia and printed materials.

Store Experience 2 In-store promotion.

3 Packaging.

4 HTML E-mail.


6 Dentsu America
Brand Identity

Design by Develop. © Copyright Dentsu Network West 2010.

References

7 Dentsu America 1 Brand logo lockups.

Brand Identity 2 Rotation of katakana.

DENTSU LOCKUP

NETWORK LOCKUP ROTATING KATAKANA


References

8 Dentsu America 1 Hero poster for the Japan Headquarters.

Brand Identity A1–D3 Subsidiary company posters.

A1 B1 C1
FUTURE:HERE DENTSU: CAYENNE:
THE MOST NEW YORK CITY DÜSSELDORF
FUTURE OBSESSED BRUSSELS MILAN
AGENCY NETWORK LONDON CAYENNE:

IN THE WORLD TORONTO BRINGING FULL-SERVICE
EXPERTISE AND LOCAL

1 SANTA MONICA KNOWLEDGE TO GLOBAL
AND REGIONAL CLIENTS

SAO PAULO IN ITALY AND GERMANY.

BUENOS AIRES DENTSU:
ONE OF THE WORLD'S
MOST AWARDED AGENCY
BRANDS, LEADING IN
SOME OF THE WORLD'S
MOST IMPORTANT FUTURE
MARKETS.

2

B3 C3 D3

DENTSU DNA: DENTSU DNA: DENTSU DNA:
ECCENTRICALLY ENTREPRENEURIAL IRREFUTABLY
CLIENT OPTIMISTIC
CENTRIC

3

A B C D


References

9 Dentsu America 1 Motion stills.

Brand Identity 2 Digital and print stationery guidelines.

3 Signage Guidelines.

00:00:02:45 00:00:18:03 00:00:34:56 00:00:45:01 00:01:07:34

5 COLUMN GRID 0.25 INCH GUTTERS 0.5 INCH OOH – LARGE APPLICATIONS
0.5 INCH

NO CORNER LOGOS

DATE:
HIGHEST LOGO AREA
ADDRESS LINE 1
ADDRESS LINE 2
CITY
STATE
ZIP
COUNTRY

Dear Sir/Madam,

Fusce dapibus, tellus ac cursus commodo, tortor mauris
condimentum nibh, ut fermentum massa justo sit amet risus.
Etiam porta sem malesuada magna mollis euismod. Aenean eu
leo quam. Pellentesque ornare sem lacinia quam venenatis
vestibulum. Maecenas faucibus mollis interdum. Nullam id dolor
id nibh ultricies vehicula ut id elit.

Nullam quis risus eget urna mollis ornare vel eu leo. Vivamus
sagittis lacus vel augue laoreet rutrum faucibus dolor auctor.
Donec ullamcorper nulla non metus auctor fringilla. Praesent
commodo cursus magna, vel scelerisque nisl consectetur et.
Aenean lacinia bibendum nulla sed consectetur.

Vestibulum id ligula porta felis euismod semper. Nulla vitae elit
libero, a pharetra augue. LOWEST AREA
Donec sed odio dui. Sed posuere consectetur est at lobortis.
Donec id elit non mi porta gravida at eget metus. Vestibulum id
ligula porta felis euismod semper. Nulla vitae elit libero, a
pharetra augue.

Yours,
EYE LINE

AVERAGE
HEIGHT
PERSON

DENTSU NETWORK WEST PHONE/FAX: E-MAIL/WEB:
32 AVE OF THE AMERICAS, TEL: 212-397-3333 contact@dentsunetwork.com
NEW YORK, NY 10013 FAX: 212-397-3322 DENTSUNETWORK.COM
1 INCH

NO LOGOS BELOW EYE LINE

Design by Develop. © Copyright Dentsu Network West 2010. NO CORNER LOGOS

10 Miracle Grow
Mobile & Online

Design by Develop, in partnership with Dentsu America, LLC. © Scott’s Miracle Grow 2011.

References

11 Miracle Grow 1 Application icons.

Mobile Application 2 iPad application.

3 iPhone application.

WHAT DO YOU WHERE DO
WANT TO GROW? YOU WANT TO
GROW THEM?

FRUIT

VEGETABLES

HERBS & SPICES INSIDE OUTSIDE IDENTIFY IT!

FLOWERS


References

12 Miracle Grow 1 Website.

Social Integration 2 Facebook page.

3 Vimeo takeover.


13 MadeByPi
Visual Identity System

Design by Develop. © MadeByPi 2008.

References

14 MadeByPi 1 Logo guidelines.

Visual Identity System 2 Logo lockups.

3 Sticker system.

4 Colour palette.


References

15 MadeByPi 1 Stationery.

Visual Identity System 2 Layout system.

MadeByPi
Devonshire Hall,
Devonshire Avenue,
Street Lane,
Leeds LS8 1AW

Tel: 0113 228 2300
E-Mail: hello@madebypi.co.uk
Web: madebypi.co.uk
Attn: First Name Last Name

Company Name
Address Line 1
Address Line 2
City
Postcode
Country

Date: 14 November 2007

Dear Sir/Madam.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra
gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis.

Nullam sit amet enim. Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat.
Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien. Nam consectetuer. Sed
aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci, fermentum bibendum enim
nibh eget ipsum. Donec porttitor ligula eu dolor.

Maecenas vitae nulla consequat libero cursus venenatis. Nam magna enim, accumsan eu, blandit
sed, blandit a, eros.

Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla libero. Vivamus pharetra posuere sapien.
Nam consectetuer. Sed aliquam, nunc eget euismod ullamcorper, lectus nunc ullamcorper orci,
fermentum bibendum enim nibh eget ipsum. Donec porttitor ligula eu dolor.

Maecenas vitae nulla consequat libero cursus venenatis.

Yours sincerely,

Chris Hemingway
Aliquam erat volutpat


16 Rare
Game Identity Concepts

Design by Develop. © Microsoft Games Studios 2009. © Nike 2009.

References

17 Rare 1–2 Retail & bespoke packaging.

Game Identity Concepts 3 XBOX Live promotion.

4 Logo.


References

18 Rare 1–3 Environments.

Game Identity Concepts 4–5 Kinect Party logos.


References

19 Rare All. Sport series packaging.

Game Identity Concepts


20 Pony Europe
Online

Design by Develop. © Pony 2011.

References

21 Pony Europe 1 Site elements.

Online

#post-header

dee & ricky colette launch
20 dec '11 #side-carousel

browse the collection

dee & ricky topstar lo topst
White/Orange/Green Blue/Whit

#comment-wrap

#social-bar
comments
share this By:
darryl82 Check out this great im
Design by Develop. © Pony 2011. ‘Where’d You Get Those

References

22 Pony Europe All Featured content styling.

Online

312 bowery, new york, ny
miss [(212) 466-1100

lilly's

References

23 Pony Europe All E-mail promotion.

Online


24 Game Paused
A Creative Celebration of the Video Game

Design by Develop. © Game Paused 2005-2012.

References

25 Game Paused 1 Logotype & symbol.

Brand Identity 2 Garment label system.

3 Advertising system.

4 Colour palette.

4 1 1 4 1 1 1 1 1 1 1 1 1 4px 4 1 1 4

8px

12mm 10mm

4mm 4mm 4mm 4mm

2mm

01
GP01EXPGBWHT Reference Celebrate the Game
Exploded GameBoy® Nintendo® gamepaused.net
10mm
01

Helvetica Neue Bold 14pt Helvetica Neue Light 8pt Helvetica Neue Light 8pt 02
3pt Baseline Shift Helvetica Neue Light/Bold 12pt

03

04
Brand Series Colour

05
GP05EXPMDBLK Reference Celebrate the Game
GP01EXPGBWHT
Exploded Mega Drive® Sega® gamepaused.net
Item No. TCode

? New site and extended product
launching Summer 2011

#FF6400 #0A0A0A #3C3C3C #FFFFFF #3CB446 #FF0000 #FFC800 #00AAFF
All design © Copyright Game Paused 2011


References

26 Game Paused 1 Homepage.

Online 2 Product page.

3 Store front.

4 Blog post.


References

27 Game Paused 1 Graphic styling.

Online 2 Page system.

3–4 Store pods.

GP05EXPMDBLK Reference Exploded
05 Exploded Mega Drive Sega® Mega Drive £22

GP05EXPMDBLK

Free Postage & Packaging. 04

International Shipping.
Dispatched within two working days.

Payments processed with PayPal.

Size:

S M L XL

Cosplay
Add to Cart Spartan 117 £20

Find the perfect fit

GLOB
Free Postage on all orders
AL

ED
DELIVER DOOR
TO YOUR
RY

DE
LIVE
FREE A Memory For The AGES.
08
WORLDWIDE We deliver worldwide

DELIVERY 3 Colour Screen Print
High-quality 100% Cotton T-shirt
It's pure genius when a single instant defines a game, a
console, a generation, a whole collection of memories. That
Game Paused Logo Neck Label
moment is etched into our collective memories, it still rings in
AIRMA Payment information
IL our ears and reminds us of the golden age of gaming. We
took that moment in time and packaged it up for us all to 1

enjoy again - a memory for the AGES. 50 2 20

Download Wallpapers for your Devices

More from the Store

Cosplay Classic Triple A
03 07 06
Legend Mario N Rated

GP03COSLEGGRN GP07CSMARGRY GP06AAANRBLK

Triiple-A
@gamepaused Product Releases, News and more from the world of Creative Gaming: Sign-up! N Rated £22

| Store | Blog | Info | Sizing | Shipping | Postage | Returns | Privacy Policy | Terms of Use | ©2005-2011 Game Paused. All Rights Reserved.


Orchestra

Yesterday @ 00:55 References

Zelda. Twenty Five Whole Years.
28 Game Paused Game Paused creates a
All Site elements.

legendary tee worthy of the
Online princess herself.

Saturday @ 19:02
Wow. More Four Swords.
07 Yesterday @ 00:55
Zelda. Twenty Five Whole Years.
Game Paused creates a
legendary tee worthy of the
princess herself.

Yesterday @ 00:55
Inside: Things to do in L.A
Interview Download Wallpapers

Classic Series
Mario £24
Exploded
Mega Drive £22
404

GP05EXPMDBLK The princess is in another Castle!
1 Exploded The page you requested doesn’t appear to be on the server.
GameBoy Free Postage & Packaging. Try browsing our Products or Blog Posts to ﬁnd what you were looking for.

GPTEXPGBWHT International Shipping.
Dispatched within two working days.

Payments processed with PayPal.

A Information Login
Find the perfect fit Size:
Don’t have an account? Sign-up here
S M L XL A GamePaused
About GamePaused Username:
Free Postage on all orders About This Site
Add to Cart Contact Information
Password:

B Store and Purchases
We deliver worldwide Shipping Forgot password?
Postage & Packaging
All 78 posts Returns
Log in
Payment information News 20 posts C Comments
Shipping
1
50 2 20 Create 22 posts Postage & Packaging
Returns
Design by Develop. © Game Paused 2005-2012. Play 18 posts

References

29 Game Paused 1 Super Famicom design.

Apparel 2 Wireframe.

3 Colour seperations.


References

30 Game Paused 1 Exploded GameBoy shirt.

Apparel


References

31 Game Paused 1 Nintendo Wii and DS prints.

Posters


O2-UK 12:34 PM

Cancel Done References

32 Game Paused Share
To share your Memory Card with friends choose
1 Icon.

Memory Card Application E-Mail SMS Bluetooth
2 Network view.

3 Share view.
Nearby devices
4 Network icons.
Rob’s iPhone
5 Profile view.
Select infomation to send

3 codes 46kb

Share all my details

Shigeru Miyamoto

or just some accounts

XBOX LIVE
shigerumiyamoto

PlayStation Network

shigsey
Wii Friend Codes

shigeru12
Mario Kart Wii

123456789123
Super Smash Bros. Wii

123456789123


33 Major League Soccer
Campaign Identity

Design by Develop, in partnership with Dentsu America, LLC. © Major League Soccer 2010.

References

34 Major League Soccer 1 Guidelines.

Campaign Identity 2 Type heirarchy.

10px PLAYER NAME - WHITE
FREDDIE LJUNGBERG
PLAYER NAME HERE DIN SCHRIFT 1451 ENGSCHRIFT - 11px / 10px Line-height
TEAM NAME HERE TEAM NAME - TEAM HIGHLIGHT SEATTLE SOUNDERS FC
DIN SCHRIFT 1451 ENGSCHRIFT - 11px / 10px Line-height

HIERARCHY WITH HEADLINE
HEADLINE - WHITE
DIN SCHRIFT 1451 ENGSCHRIFT - 24px / 20px Line-Height MINUTE 23. A SHOT SO BEAUTIFUL,
THE OPPOSING FANS CHEER.
PAYOFF - TEAM HIGHLIGHT
DIN SCHRIFT 1451 ENGSCHRIFT - 14px / 12px Line-Height IT ONLY TAKES 90 MINUTES FOR YOUR WORLD TO CHANGE.
GET YOUR 90 HERE
HYPERLINK - WHITE
DIN SCHRIFT 1451 ENGSCHRIFT - 14px / 12px Line-Height

MLS LOGO

PLAYER NAME HERE
PAYOFF ONLY (NO HEADLINE)
TEAM NAME HERE
MINUTE 23.
PAYOFF - TEAM HIGHLIGHT
DIN SCHRIFT 1451 ENGSCHRIFT - 22px / 18px Line-Height IT ONLY TAKES 90 MINUTES
A SHOT SO FOR YOUR WORLD TO CHANGE.
BEAUTIFUL, GET YOUR 90 HERE
THE OPPOSING HYPERLINK - WHITE
IT ONLY TAKES FANS CHEER. DIN SCHRIFT 1451 ENGSCHRIFT - 14px / 12px Line-Height
90 MINUTES FOR YOUR IT ONLY TAKES 90 MINUTES MLS LOGO
WORLD TO CHANGE. FOR YOUR WORLD TO CHANGE.
GET YOUR 90 HERE GET YOUR 90 HERE

MLS URL LOGO - WHITE
LEGAL LINE - 60% BLACK
HELVETICA BOLD - 7pt
160x600px 300x250px


References

35 Major League Soccer All Outdoor advertising.

Campaign Identity


AVOCADO SKIN AVOCADO FLESH AVOCADO SEED
PANTONE® 5605C PANTONE® 395C PANTONE® 173C
C065 M000 Y056 K094 C008 M000 Y085 K000 C000 M069 Y100 K004
R016 G052 B041 R242 G235 B070 R232 G109 B031
#103429 #F2EB46 #E86D1F
Primary colour palette.
Logo guidelines.

Minimum size.
References

Logo.
1

2

3

4

Hass Avocado Board
Brand Identity
37

References

38 Hass Avocado Board All Brand guidelines.

Brand Identity

This section provides guidelines 4 WELCOME Hass Avocados Style Guide
At the Hass Avocado Board, we want people to 7 IDENTITY ELEMENTS Owning Avocado
When it comes to avocados, Hass Avocados
Note.
Always use the color reference on your application 22 REPRODUCTION FILES Although supplied with this Identity
for the full range of Hass Avocados HASS AVOCADOS see Hass Avocados as a delicious, healthy fruit
that is fun, family friendly and always ready to
COLOR PALETTE owns the color combinations of Avocado Skin,
Avocado Flesh and Avocado Seed. We’ve chosen
in its full value; do not use tints or software
blending modes (screen, multiply, etc.) to change System, ensure you are utilizing the
Identity Elements. be enjoyed, either on its own or incorporated
into any recipe. At HAB, we are dedicated to
this color combination as it concisely and vibrantly
represents the essential components of Hass
the tonal value.
most up-to-date Hass Avocados logos
providing avocados of the highest quality year Avocados. By owning this combination we focus DO:
round. Our communication and branding should on leaving the impression that Hass Avocados - Use spot colors when possible
This includes: be consistent and help us convey this message
across all media channels.
offer everything you are looking for when you
crave a perfectly ripened, delicious avocado.
- Use these exact CMYK specs
- Use the colors at full value from the HAB Media Bank.
—Color Palette DON’T:
—Typography Screen, multiply, or otherwise tint the Hass
Avocado colors.
—Type Face
—Type Hierarchy
—Logomark
—Logomark Color
—Logomark Clarity

AVOCADO SKIN AVOCADO FLESH AVOCADO SEED SOLID BLACK WHITE

PANTONE® 5605C PANTONE® 395C PANTONE® 173C PANTONE® BLACK C
C065 M000 Y056 K094 C008 M000 Y085 K000 C000 M069 Y100 K004 C000 M013 Y049 K100 C000 M000 Y000 K000

R016 G052 B041 R242 G235 B070 R232 G109 B031 R000 G000 B000 R256 G256 B256
#103429 #F2EB46 #E86D1F #000000 #FFFFFF

HASS AVOCADOS PRIVATE & CONFIDENTIAL HASS AVOCADOS PRIVATE & CONFIDENTIAL HASS AVOCADOS PRIVATE & CONFIDENTIAL HASS AVOCADOS PRIVATE & CONFIDENTIAL
STYLE GUIDE 2010 © HASS AVOCADOS 2010. ALL RIGHTS RESERVED STYLE GUIDE 2010 © HASS AVOCADOS 2010. ALL RIGHTS RESERVED STYLE GUIDE 2010 © HASS AVOCADOS 2010. ALL RIGHTS RESERVED STYLE GUIDE 2010 © HASS AVOCADOS 2010. ALL RIGHTS RESERVED

16 GRAPHIC ELEMENTS The Hass Avocado icon can be combined in
a repeating pattern that can be used to create
Hass Avocados Background (Primary).
This is the preferred background that should be 20 EXECUTION EXAMPLES The following references are provided as
examples of how the Hass Avocados logo can be
BACKGROUND backgrounds, wallpapers and various graphic
elements. Where possible this background
utilized when full color is available. DIGITAL applied to a range of digital executions, such as
social media, banner ads and phone apps.
should be produced in full color. Hass Avocados Logomark (Single Color).
For single color layouts the Avocado Flesh
background pattern may be utilized to provide
maximum legibility and brand exposure.

Hass Avocados Background (Reversed).
Use a reversed Hass Avocado Background when
appropriate to help the Hass Avocados icon stand
out and create a background with a more solid
composition.

HASS AVOCADOS PRIVATE & CONFIDENTIAL HASS AVOCADOS PRIVATE &
STYLE GUIDE 2010 © HASS AVOCADOS 2010. ALL RIGHTS RESERVED STYLE GUIDE 2010 © HASS AV


References

40 Microsoft Advertising 1 Logo & strapline.

Brand Identity System 2 Type hierarchy.

1
Bring your online marketing
strategy to life with our
complete range of solutions
for advertising online.
2

that is exactly right for you. Campaigns created

click-through rates and more ad conversions.
3 Search Advertising
4 Search advertising with Bing puts your ads in front of consumers who are

increase relevance and deliver the clicks that count.

5 Target consumers throughout the purchase cycle with high-impact rich media
formats and online banner ads:
MSN Channels, Xbox Live, Windows Live Hotmail and Windows Live Messenger.

6 On particular applications of your communications, you may want to explicitly
link the Microsoft Advertising logomark and strapline lockup to further enhance
your message and connection to brand.


References

41 Microsoft Advertising 1 Campaign hero.

Social 2 Icon system.

3 HTML E-mail application.


References

42 Microsoft Advertising 1–2 Controller-free imagery.

XBOX 3 Landscape application.

The game
has changed.

More fun
for everyone.
The facts:

-Fully interactive entertainment hub for families
-Largest social network on TV
-World’s first controller-free interface
-35,000 pieces of HD movie and TV content

The benefits to advertisers:

-Rich gaming environment reaching all family members
-Dynamic, interactive media channel which consistently
gives double digit lifts in ad effectiveness studies around
key brand metrics.


References

43 Microsoft Advertising 1 Iconography.

Cannes Lions 2011 2 Campaign Identity System.

Your digital creative thrives on creative digital.

© 2010 Microsoft Corporation. All rights reserved. Microsoft is a trademark of the Microsoft group of companies.


References

44 Microsoft Advertising 1 Signage.

Cannes Lions 2011 2 Stationery.

3 Merchandise.

4 HTML E-mail.


Overview 2010–2011

eative Guidelines

We don’t just
see screens, we
see potential.
The Media Behind
For brand marketers seeking emotional connections
with their audience, Microsoft Advertising is the only The ultim
creative e
partner that delivers breakthrough creative innovation
across screens.

Social Media. High quality, mass reach
Innovative creative palette and
Superior results

Microsoft Advertising creates the digital fabric that
®

brings your campaigns to life.

For more information, visit advertising.microsoft.com/premiumsolutions

Winner, IAB Rising Stars 2011, Filmstrip and Sidekick

Follow us online: community.microsoft.advertising.com
on Twitter: twitter.com/msadvertising
and on Facebook: facebook.com/microsoftadvertising



Welcome to the
many sides of search.


Information

Develop is an independent Graphic Design studio based Location Graphic Design Clients

in the West of Yorkshire, United Kingdom. Develop Studio Ltd. Identity Systems American Licorice Co.
Founded in 2009 by two long term collaborators Studio 2, The Art House, Design Concepts ATTIK
Drury Lane Campaign Executions BBC
(Matthew D. Kenyon & Robert Cooper) from the North Wakefield WF1 2TE 3D Visualisation Canon
and South of England; Develop works closely with its England Motion Graphics Dell
Art Direction Dentsu America
clients and partners to create strong, memorable, and Contact Typographic Design Dizzee Rascal
moving visual ideas, across a wide variety of disciplines. Illustration GGi Entertainment
www.bydevelop.com Hass Avocado Board
An endless passion for design and technology, studio@bydevelop.com Print Design Hästens
combined with a thorough understanding of print, web +44 (0)113 815 1130 Hyundai
Books Lovebytes
and motion processes; Develop applies its creative Company Info Brochures MadeByPi
vision without boundaries across current and emerging Magazines Major League Soccer
Registered in England and Wales. Packaging Microsoft
platforms. Reg No. 7365679 Corporate Literature Microsoft Games Studios
VAT No. GB 997 4365 54 Annual Reports Miracle Grow (parent company)
Apparel NTT
OrangeDot
Interactive Pony
Rare UK
Web Design Sony
Application and UI Design Toyota
HTML/JS/CSS/PHP Union Bank
Content Management Systems Virgin Atlantic
Visual Presentations XL Recordings
Yowza!!


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