2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize
or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by
the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any
projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding
strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality
for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and
rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other
litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating
history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the
most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings
section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are
currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
4. Delight Your Customers and Employees
Social Customer Profile
Employee Social Networks Customer & Product Social Networks
Collaborate Product &
Partners
Listen &
Connect & Sell Analyze
Social Enterprise
Social
Marketing
Service &
Engage
Automate &
Extend
5. Force.com Powers the Social Enterprise
Open Integration Unified Data Model Common Social Profile
7. The Core of the Social Enterprise:
Multi-tenant Cloud Computing
Fast Easy
No Hardware Automatic Upgrades
No Software Pay-as-you-go
Open Everyone
Logic/data Portability Democratic
Any Device Economical
8. What Salesforce.com does for you?
We do We do We do YOU
Infrastructure Application Operations get to focus on innovation
Services Services Services
Network Security Authentication Customize your CRM
Storage Sharing Availability Build your data model
Operating System Integration Monitoring Build your business logic
Database Customization Patch Mgmt Build your user interface
App Server Web Services Upgrades
Web Server API Backup
Data Center Multi-Language NOC
“ Force.com allowed us to create and deliver a total of 14 applications –
all without the expense and hassles of traditional application
development.
”
10. One Cloud with Many Customers
Shared Elastic Services
One Data Store per Pod
10K+ Customers per Pod
50+ Pods
All data segregated by customer
All operations include tenant ID
Disaster Recovery
Per tenant encryption keys
12. What Multitenancy Means for Salesforce R&D
One Version
No Legacy Teams
Bugs fixed for everyone
13. What Multitenancy Means for Salesforce R&D
One Version Automation
No Legacy Teams 200K+ of our Tests
Bugs fixed for everyone Run your tests as well
14. What Multitenancy Means for Salesforce R&D
One Version Automation
No Legacy Teams 200K+ of our Tests
Bugs fixed for everyone Run your tests as well
Pod Architecture
Staggered Releases
Scalability across all sizes
15. What Multitenancy Means for Salesforce R&D
One Version Automation
No Legacy Teams 200K+ of our Tests
Bugs fixed for everyone Run your tests as well
Pod Architecture Predictability
Staggered Releases Three major releases/year
Scalability across all sizes Bug fixes every week
16. What Multitenancy Means for Salesforce R&D
One Version Automation
No Legacy Teams 200K+ of our Tests
Bugs fixed for everyone Run your tests as well
Pod Architecture Predictability
Staggered Releases Three major releases/year
Scalability across all sizes Bug fixes every week
17. What Makes Us Different?
Social Enterprise Platform
Powered by Multitenancy
Social Mobile Open Real-time
Feeds Right Experience Open Standards Real-time
Profiles Any Device Open Technologies notifications
Files Open Interfaces
Customizable Real-time workflow
Open Languages
Social Graph Real-time feeds
18. “Skate where the puck's going”
Sales and Service are different from 5 years ago
Ubiquity of Mobile Connected Devices
Social replacing Email
19. Investing in the Future
Next Generation technologies
Focus and investment shifted
21. “True to the Core” is a Social Movement Started by
Customers
It Started With An Idea Then A Blog Then a Chatter Group
22. How We Heard You
Chatter
IdeaExchange
Customer Surveys
Twitter and Blogs (Radian6)
Support Cases
23. Categorizing the Complaints
All CRM not customizable using the platform
Difficult UI around some CRM features
Technically Difficult Backlog Items
Backwards Compatibility
New Technology
24. Thank You for Reminding Us
Agile Development tends toward “Large” Features
Quality effort for older features higher
Evolution of database.com makes “new” things easier
Never rest on our laurels
25. Prioritize Based on Usage and Demand
Prioritize Based On:
User Adoption
Customer Surveys
IdeaExchange Demand
Strategic Importance
27. We are Listening and Delivering for CRM
We increased investment in CRM development
We created new internal teams and increased staffing
We focused on being “True to the Core”
28. Delivering 300K+ Idea Points This Year
Idea Points Target Release
Salesforce Mobile for Google Android 26K Winter ‘12
Exception Reporting (outer joins) 41K Spring ‘12
Cross Object Workflow 39K Spring ‘12
Joined Reports 39K Spring ’12
Multiple Contacts on an Activity 49K Summer ‘12
Setup Search 14K Summer ‘12
29. Delivering Small Ideas
Idea Points Target Release
Filters on Dashboard Components 3K Winter ‘12
Field Updates retrigger Workflow 5K Spring ‘12
Criteria-based sharing for all objects 1K Spring ‘12
Keep column size when editing lists 0K Spring ’12
Reorder search results 1K Spring ‘12
Alphabetize Reports 3K Winter ‘12
30. Why can't you just fix my feature?
Trust is our #1 value
Backwards Compatibility
Workaround available
Complexity
Multiple Contacts per Activity
State & Country as a Picklist
Country starts with “BH”: Bahrain (BH) or Bhutan (BT)?
31. We Value Consistent Improvement
API First, Mobile Second, Web Third
One Integrated Platform for All Applications
No middleware needed
Migrate customers to the state of the art at their pace
33. Idea Exchange
http://ideas.salesforce.com
Join the Customer Community
Ask your questions
Provide new ideas and vote up your issues
Talk to support if it is a bug
If it’s broken, we want to know!
34. Dreamforce Community
http://dreamforce.com
Join the Chatter Groups
Get support for your ideas from the broader community
Crowd sourced solution
http://developer.force.com
Community Boards for developers
Code sharing for Apex
35. More information about multitenancy
Search for Force.com Multitenant Whitepaper
in your favorite search engine
Multitenant Magic Webinar
http://wiki.developerforce.com/page/Multitenancy_Webinar
@tammforce
36. Speaker Name Speaker Name Speaker Name Speaker Name
Speaker Title, Speaker Title, Speaker Title, Speaker Title,
@twittername @twittername @twittername @twittername
