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Presentation1 cesm

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Presentation1 cesm

  1. 1. Getting Customers to try a new service or menu item Increasing off-peak sales Increasing sales in periods that coincide with major events, vacations or occasions Encouraging travel intermediaries to make an effort to sell services. Helping sales representatives get business from prospects. Facilitating intermediary sales. Sales Promotion
  2. 2. Conclusion 3 • Consumer-Promotion Tools Samples Coupons Cash refunds Price packs Premiums Patronage reward Contests POP Sweepstakes Advertising specialties Demonstrations Games

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