Ultimate consumers buy goods for personal or family use. Geographic distribution of consumers is divided into rural, urban, and suburban areas. Consumer demographics that influence buying behavior include age, gender, family life cycle, education, income, and ethnicity. The consumer decision making process involves need recognition, identifying alternatives, evaluating alternatives, making a decision, and post-purchase behavior. Family life cycles that impact buying patterns are bachelor, young married, full nest I, single parents, divorced and alone, middle-aged married, empty nest, and older single.
![Ultimate Consumer ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)