Talk given at the Lo

1. Alexandra
Deschamps-Sonsino
@iotwatch
@GNLteam
@riglondon

2. Product design
Interaction design
Online strategy
Founder: Tinker London
Consultant: designswarm
Founder: Good Night Lamp

3. PRODUCTS VS
The “special relationship” between products and the internet.
PRODUCTS

4. A product is a thing produced
by labour or effort.*
I will talk about products in
terms of physical commodities
connected to the network (iot).
*blame Adam Smith

5. Ambiant Orb Nabaztag
Glow caps Baker tweet

6. Molly reaDIYmate
FRSTEE Good Night Lamp

7. Designing products
is really like
designing digital products.

8. Designing products
is really not like
designing digital products.

9. is really like

10. Versions.
Products can be in beta too.
Your favorite devices are.
Most websites are forever.

12. Just ship!
Delivering products to
your home is the new internet.

14. Industry is great!
Products rely on industrial
processes, so do websites.

16. is really not like

17. Versions.
Products can be in beta too.
Most chairs aren’t.
Every single change costs £.
Moving pixels is cheaper.

19. Shipping is hard
Taking orders and sending
things to people is harder
than you think.

22. Industry is a pain.
Products rely on industrial
processes, and industrial
quantities. Short-runs are
expensive and take forever.
Recycling is problematic.

27. Design matters. Duh.
But is it aesthetics?
Experience design?
Service design?
UX/CX?

28. goodnightlamp.com

30. You need the £ NOW.
Lean web startups can get
a userbase within months.
Until you ship it, noone will
buy your product.

31. Funding vs Community.
Kickstarter will get you
customers but not expertise
or capital investment.
Community means community
management.

32. Value is not perceived in
the same way.
Users vs sales

33. The business of products.
Team
Growing expertise
Resources
There is rarely an exit nearby.

34. You need the network.
No network: no product.
The network becomes more
important than the product.
The data becomes the gold.
Not the product IP.

35. It’s worth doing though.
Products stick around longer.
New user interactions.
New models for making £
New expertise required.

36. lirec.eu/pleo

38. Thanks
Someone please get me a glass of white wine.
Merci
@iotwatch
@GNLteam
@riglondon