1.
Role of Color in
Designing Awebsite
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2.
Color impacts a viewer at different
psychological and physiological levels.
This forms one crucial component in a
website design. It is as important as the
content or layout of a site.
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3.
The human brainnoirmallyr takes
around i : -u to register the colorin
the mind. And you are provided
approximately » : ”to make your
site appear appealing to the}viex/ er.
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4.
If the viewer does not find your site
attractive enough, you x/ ill see a high
bounce rate. If on the other hand. your
site color appeals to the viewer, you
may even witness a conversion.
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5.
When you design a website. choosing_the
correct color is important as it can be one
~’¢_ . ~ ; -ecs= o;'2 that can make or break your
site. Color and its effects are versatile hence
"5 . ; _ 5 .3 r 5% ; I. requires some
understanding of colors itself.
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6.
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These mainly refer to those colors that are
bright and sometimes i . .Shades of
yellows, oranges, reds and browns normally fall
in this category. It is very important for any site
to use minimum of these colors.
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7.
As the name itself suggest, these colors have a
calming and soothing effect on viewers. Most
sites use these colors as the dominant color for
their site. These colors mostly comprise of
blues. greens. pink, purple and magenta.
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8.
iné: ei' '*. 'iec! iary Colors:
These colors are those that fall in between the
warm and cool colors. These mostly comprise
of deep greensfand purple. These colors too
can be put under the warm or cool category
depending on the content of red or blue in it. If
the colors have red as thedominant color. then
it will fall under the warm colors. On the other
hand if it has more of blue. then it is cool color.
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9.
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These are primarily used for the background.
Colors like beige, grey, white fall under this
category. Neutral colors are -
: -. '2. As warm colors are used
in small amounts, highlighting them on neutral
tones makes them bolder in their appearance.
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10.
iviultiple Colors:
You might think of using a mixture of cool and
warm colors in multiple hues to give your site a
distinct look. while intelligent use of colors,
may make your site attractive, if bold colors are
used at each step, it would often con-fuse users
as each color would call for attention making
them leave your site.
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11.
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12.
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Sites that use colors as dominant color
of their web pages are oftenyquite successful
sites. Facebook is a"Vivid example. itscgool
blue color. Facebookis the leading social é
networking site of the world. Q a
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13.
Sites that use cool colors are calming to look
at. Hence these sites have a higher visitor
ratio.
On contrary, sites that use warm colors in the
majority of the page, may not find too many
viewers.
. . . ;;? c3.. ::f: —::7. sites normally have the itorw. /esrt
/ isii; ation rate.
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14.
For a successfulweb page design, proper
harmonization of colors is very crucial. If
colors appear chaotic. it can badly impact
your site's performance. Try using not more
than three colors on a page. You can try
using different shades of the same color.
Keep the use of cool colors higher and
minimize the use of warm colors.
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15.
Text Colors:
Though text colors should be synchronized
with the background on which they appear. still
black remains the major color that is used on
texts. It makes texts appear clean and bold.
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16.
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Colors are also used to define a website. This is
one major and fulfilling criterion of coloi‘s“f8i‘“’
different web pages.
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17.
Blue- This is one such color that is widely used
in more than 80% of websites. The cool and
soothing color attracts viewers and compels
them to stay on the site.
G: ;‘ee: 's— Though a vibrant color. light and gentle
shades of green too give viewers a sense of
calmness. Sites that is related to nature often
uses green in its web pages as green depicts
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18.
t3LacT<— Though black may not find its place as
blue and green, yet it is one of the most used
colors in a web page. X/ ebsites dedicated to
men's products often uses various hues of
black like ash. grey. steel. etc for designing a
webpage. It representspower and anonymity.
Purple— This color is mostly associated with
royalty and enlightenment. Often websites of
luxury hotels or products use this as the color
for their websites.
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19.
Conclusion:
Colors that you use on your website may not
appear the same on the devices of viewers. This
may be because of bit-depth of the color palette
used. However, the browser-safe palette gives
users 216 colors to choose from. This reduces the
chances of distortion of colors, once a web page
is designed.
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20.
designslcodesi
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Blog—http: //blog. designs. codes/
Email: info@designs. codes
Reference
www. webdesign. org
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