This webinar discusses how to use socialgraphics to understand customers' social behaviors and develop an effective social strategy. Socialgraphics examines where customers are online, their social behaviors, who they trust, their influence, and how they use social media related to products. Understanding these can help identify influencers and the best ways to engage different customer groups. The webinar introduces the Engagement Pyramid model to categorize customers from watchers to curators. It provides an example of a company using socialgraphics research to identify influencer moms and activate word-of-mouth for a new snack product.