The document summarizes Des Walsh's experience completing an exercise from an online certification program on social media strategies. It discusses exploring the social media presence of 20 customers or prospects, storing their information in a social address book tool, writing a blog post about the experience, and asking contacts to comment. While Des was unable to fully complete the exercise before the next workshop, they have made a start and will continue the project as it aligns with business priorities.

1. SMACAD – Spring 2011 Social Media Strategist Certification Report on Lesson 4 Exercise Des Walsh

3. SMACAD – Spring 2011 Lesson 4 Exercise I've run out of time to complete this before the next workshop on Feb 16. However, I have got started and will keep this project going – especially as it is directly tied into my immediate business priorities

4. SMACAD – Spring 2011 Lesson 4 Exercise What I've done so far, using Flights! & Focus! Set up a flight on Xeesm Flights! It's a campaign to promote PitchEngine to ad/PR agencies Started to include key people in Australian ad/PR agencies in my Focus social address book – only up to 6 at present from 4 agencies in all (target is 20 agencies with 2-3 from each)

6. SMACAD – Spring 2011 Contacting Des Walsh On Twitter: @deswalsh Web/Blog: http://deswalsh.com These and more social web links at http://xeesm.com/deswalsh