This document discusses the importance of businesses connecting with customers online through social media. It notes that over 60% of Australians now do business transactions online. It emphasizes that to be successful, businesses need to focus on "findability", or creating an online presence that allows customers to easily find them. It also stresses that marketing is now about participating in online communities rather than just crafting messages. Finally, it provides tips on specific social media tools businesses can use to connect with customers and advice on developing an effective social media strategy.

1. Connecting With Customers Des Walsh Social Media Strategist Elanora Branch Library 16 th December 2009

9. The New Customer

10. Connection Generation

11. Finding a Hairdresser

13. Tools for Connecting

14. It Can Get Complicated

16. How It Looks to Some

20. $200 -> $40,000

21. Byron Food on Posterous

23. Tools & Tips - I

25. Going Solo Won’t Work http://tinyurl.com/smcgc1