3. INFORM EDUCATE & ENTERTAIN
• Radio since the 1920s
• TV since the 1930s
• Web since 1994
4. A LOT OF CONTENT
•8 national TV channels
• 10 national Radio stations
•5 nations radio stations
• 40 regional
• Between 1,000 and 1,500 programmes
a day
5. ... AND THE WORLD SERVICE
• Broadcasts to the world on radio, TV
and online in 32 languages
• Funded by a government grant rather
than the license fee
7. HISTORICALLY WHAT DID WE DO?
• Hand-crafted custom websites
• Only some programmes covered
• Built
to promote the programme around
transmission
8. THIS CREATED SOME PROBLEMS
• Sitesdeveloped in isolation – poor
interlinking
• Maintenanceissues – esp as new platforms
(mobile, games consoles) launched
• URLs often not persistent – Google hates
that!
• Costly
– inefficient, but the real cost is the
opportunity cost
9. USABILITY PROBLEMS
• Incoherent user experience
• Lack of rich user journeys
• Distributedcontent (and not in a good
way) – people had difficulty finding the
things they care about
12. FOCUSES ON THE PAGE
Follows a desktop publishing WYSIWYG paradigm
13. NOT VERY WEBBY
Designed like a magazine, so...
• Focus is on the page layout rather than on
things and their relationship to other things
• Little
thought to the rest of the application
(document design through to database)
• No URI for fragments of a page
• Focus on the HTML page only
14. POINTABILITY
The Web is made of links not pages, links let you:
• Bookmark, tweet, email and talk about things
• Search and find stuff
• Deliver content to different platforms (different
representations)
• The power of the Web is in the connections it makes
– the value is in the context
15. PEOPLE CARE ABOUT THINGS
• People
search for things (people,
programmes, music, films, places etc.)
• They get back documents and/or data about
that thing (and links)
• The Web is made up of information making
assertions about the world
• Peoplelook for things that interest them not
websites
16. FOR EXAMPLE PROGRAMMES
• In
a broadcast world the BBC cares
about the transmission of assets
• Butthe audience care more about
the more abstract notion of a
programme or episode
• The culturally significant thing within
the domain is the programme not the
trasmission
17. MUSIC IS THE SAME...
• Most people are more interested
in the artist, work or version
• Broadcasters need to worry about
the asset to be broadcast
• Record companies the CD or
MP3
18. AND PEOPLE LIKE MONKEYS
• The habitats where they live
• Their behaviours
• Their relatives
19. WHAT ARE WE TRYING TO DO?
• Link people to content
• Explore content by area of interest –
browse by meaning or TV schedule
• Build a web of things
• Help people discover new content, new
programmes
• Make bbc.co.uk more human literate
20. BBC.CO.UK/PROGRAMMES
• One page (URL) for every
‘programme’ the BBC broadcasts
• Lots
and lots of aggregations –
schedules, genre aggregations (and
genre schedules), formats etc.
• Integration with broadcast systems
21. Brands
Series Programme
Episodes
Content
Service
Publishing
Version
Event Broadcast
PROGRAMMES
bbc.co.uk/programmes
22. Brands
Series Programme
Episodes
Content
Service
CONTENT
35. Programmes
News Stories Brand
Index
Series Expeditions
News Story
DBpedia URI
Episode Story
DBpedia URI
or known URL
DBpedia URI
Clip
Natural History
Known URI
CONCEPTS LINKED
TOGETHER
36. WILDLIFE FINDER
• Onepage for each animal, plant, habitat,
behaviour the BBC broadcasts (mostly)
• Video clips from those programmes
• Linked to from /programmes
• Links to /programmes
• bbc.co.uk/wildlifefinder
38. BBC.CO.UK/MUSIC
• Onepage (URL) for every artist the
BBC broadcasts
• Automated tracklistings on episode
pages
• Artist
pages linked to those
programmes that played them
• Integration with broadcast systems
