The Next (St) Age of Innovation

Customer Centricity

The Next (St)Age of Innovation?

“It is not the Strongest of the Species
that Survive, nor the Most Intelligent,
it is those Most Responsive to Change”
Charles Darwin
© C3Centricity: All rights reserved

Most Innovative Companies

“The creation of better or more
effective products, processes,
services, technologies, or ideas
that are accepted by markets,
governments and society”
Wikipedia

Which are the most Innovative
Companies?

Why?

New Age of Innovation


The Company Pipeline: From this …

R&D Operations Finance Production Marketing Sales Customer


The Company Pipeline: To this …

R&D Operations Finance Production Marketing Sales Customer


Maximise Opportunities / Minimise Risks?

# of consumer goods Average sales (%)
products launched 1) Within category Ease & speed

Line extension High
89 1.0

Incremental
innovation 42 4.0

Breakthrough Low
innovation 3 25.9

1) Analysis of 261 products launched in US 2000-2004 in 18 high growth categories,
Source: McKinsey Quarterly, November 2006


5 Generation I&R Pipeline

Operations
R&D & External
Partners

The Measurement Pipeline

Ideation Conceptualisation Industrialisation Post-launch

1. 1. 1. 1. 1. Post
2. U & A’s 2. 2. Pack test 2. Copy test launch
3. 3. Concept / shelf evaluation
4. Screener test / tracking
5. In homes 3. 2.
6. 4. Product 3.
testing


Innovation Sources


Innovation Levers are variable,
depending upon the Company / Industry
Business model

Offer
Brand Innovation
Levers

Brand

Partnerships
Technology
10

Business Models can Change
Successfully …. if Done in Time

Tiffany & Co sold paper
Avon sold books door-to-door
Intel sold computer memory, not microchips
AOL began as a videogame on-demand service
Kodak vs Fuji
Nokia, Motorola, Blackberry, iPhone, Android
Airlines reinvented: JetBlue, EasyJet, RyanAir


Reassessing your Business Model

Food Family Time /
Neutraceuticals
Cigarettes Personal Pleasure

Alcohol / Drinks Fun / Relaxation

Pharmaceuticals Wellness


Successful Innovations come from
Listening to Customers

POWERED by SERVICE

“Customer Service shouldn’t be a
department, it should be the
entire company”
Tony Hsieh

DATA SOURCE: Oracle 2012, HI Customer Impact Study 2011
© C3Centricity: All rights reserved 13

Information Integration is essential
for deeper Insight Development

• Data
• Information

• Knowledge
• Understanding

• Insight


Data is getting Exponentially BIGGER

FACT: 90% of the data in the
world today has been created in
the last 2yrs alone

FACT: Every day, we create 2.5
quintillion bytes of data
What is Big Data?
FACT: Could add £216bn to UK “Big data is data that exceeds the
economy and 58,000 new jobs processing capacity of conventional
by 2017 database systems”
SOURCE: Edd Dumbill

SOURCE: IBM, CEBR / SAS

Ease of Data Capture & its Potential Value
varies by Sector

SOURCE: McKinsey 2012

Innovation today takes Planning,
Creativity and Integration


Innovation is Essential to Business


The Next (St) Age of Innovation

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (19)

Recently uploaded

Recently uploaded (20)

The Next (St) Age of Innovation

Editor's Notes