Branding Business

Absolut Vodka

When the Absolut ad campaign began in 1981, the company was
selling 20,000 cases annually in the U.S. In 1995, sales topped 3
million cases, an increase of 14,900%.

www.TechCoachingClub.com

Top 8
Worldwide
Brands
and Their
Estimated
Value


Top 9-16
Worldwide
Brands
and Their
Estimated
Value


Branding Evolution


Coca Cola Fan Page


Brand value depends on consumer perception
The power of the brand in the mind of the consumer
And is linked to the company's ability to translate that sentiment
into profit
Strong brands generate superior returns and protect
businesses from risk


Benefits of Branding
Positions your focused message in the hearts and minds of
your target customers
Confers “top of mind” status
Increases authority and credibility
Increases your perceived value and what you can charge
Places you in a leadership role
Enhances prestige
Attracts the right people and opportunities
Generates good recognition
Increases earning potential
It sets you apart from your competitors
It publicizes your core values, personality, talent and skill set
It increases your credibility
Increase the total worth of the business (over 50% of the value
of some major global corporations)
Drives revenue growth
Promotes employee loyalty


www.123people.com


"invisible web", the term
www.pipl.com
"deep web" refers to a vast
repository of underlying
content, such as documents
in online databases that
general-purpose web
crawlers cannot reach. The
deep web content is
estimated at 500 times that
of the surface web, yet has
remained mostly untapped
due to the limitations of
traditional search engines


Who are you?
What do you do?
What don’t you do?
Who is your audience?

How can you promote and manage your brand and build word of mouth marketing

Perception is the key


What is the word, phrase or emotion
you want people to think or feel
when they think about you or your
business ?

If you don’t decide and create it then others will decide it
for you


Define your ideal customer
Make a list of your qualities that would be important to this audience
What is it I want to be known for within my Target Audience?
What would your customers and associates say you are known for now?
Find ways to be known as the expert in your field
Who are the centers of influence in your field and how can they help you?
Build and use your track record
Pick the top three to five qualities and expertise's
What is the most compelling benefit?
Create a tagline around it
A positioning statement or Elevator pitch
Now you need to promote it with enthusiasm
Put a strategy in place and stick to it
Get people talking
How can you get this message in front of people eight times
Pay attention to what is being said and address it, polish, polish, polish


Specialize within your industry
Try to Lead your industry
Use your Personality
Be Distinctive
Find and share your Passion
Passion is easy to share
Find way to be highly Visibility
Consistency is very important
Be Persistent
The more recognizable the better
Find ways to generate Goodwill


Become an expert in your subject matter
Use automation to monitor your subject intensely
Write articles for multi purpose
Promote your brand everywhere
Personalize your email
Personalize your website and blog addresses
Use Texter to take every opportunity to promote your brand
Create a Personal introduction


$10.00 will give you a personalized web site address
and email address including the forwarding
www.Godaddy.com


www.dennyandrewsconsulting.com Click Social & Texter


We are all judged by first impressions
We are all salespeople
It’s important to set yourself apart

Name 3 strengths and 3 weaknesses that you have.
How have people labeled me in the past?
What am I passionate about my current job/career path?


What’s your primary goal as you move toward branding
yourself online?

What are the best words and images to help your target
audience make the connection between your name and
your brand and what you stand for.


www.compete.com
Find keywords by referring sites


Google Insights for Search Keywords


Google Trends By Keyword


Reserve your name on social networks
Use the following sites to check availability

Namechk.com

Knowem.com

Checkyourusername.com


Consistency is Crucial


The Basics


Social networking or marketing is very
different in that the goal is to build
relationships with people, have them
become customers and spread the word
to their friends and networks like the
news of a great book


Of the 400 million people on Facebook more
than 100 million of them log in at least once a
day and spend 90 minutes
Facebook is used in over 170 countries with
that number growing monthly
The average Facebook user has 100 friends
Over 700 million photos are uploaded to
Facebook every month


Grab Their Attention With Great Information

Give Them A Reason To Become A Fan

Engage Them To Join The Conversations

Keep Them Coming Back To Get Great Information,
Promotions And To Engage Other Fans


Choose a Great Picture

Secure Your Username

Facebook.com/username

Choose Your Landing Page

Fill In Your Bio and Other Information Tabs


Use Notes To Post Everything

Set The Page To Show All Posts Including Fan Posts

Encourage Interaction By Asking Questions

Respond To Your Fans

Promote, Promote, Promote Email Signature, Etc.


Automatic Updating Sites

www.ping.fm www.onlywire.com


www.dennyandrewsconsulting.com/social/hubze.html

Use an online business card to promote your brand


ROI Return on investment of time
ROI Return on influence

Brand and Reputation Management

Google is the ultimate brand and reputation management
tool


www.Feedburner.com


www.Friendfeed.com


Google Webmaster Central


Google Business and Profile Pages


http://www.google.com/cse/


Use Digg, StumbleUpon, Del.icio.us and Google Reader
to drive traffic and awareness


http://www.blogpulse.com/


Technorati.com The Top Blog Directory


Creating Content
Learn from the best Design for scanners, not readers

Create your elevator pitches and practice them often
15 Second - Emails and Twitter
30 Second - Introductions
90 Second - Resume’s and Profile Sites

Create a tagline Incorporate Images Use Video

Start with the best stuff Keep it Short Monitor your feeds

Create Top 10 Lists Multi-Purpose Everything


Create new content regularly
Schedule the time to write 5 entries for publishing in the future
The more others can use your content the more it will be shared
Write brief pieces with lots of whitespace and images
Images get peoples attention and help you to quickly make your points
Use one to two images per post
Mix up the kinds of pieces you publish

Interviews, how-to’s, lists, new information, comments on current news


Use Images, logos and Icons

www.google.com/images

www.iconfinder.net


addictomatic.com
Find great content with the help of automation


addictomatic.com


http://ezinearticles.com/


www.Sphinn.com


Branding is about the totality of a customer's experience

Commenting on other people’s blogs builds
awareness fast
What direct experience have you had in your area?
What would you need to learn to feel comfortable
saying you are an expert in your field?
Really Watch Your Keywords
Use Webcams and E-Books
You have to know a lot about something
of significant value to all of your potential clients


Be consistent.
Use the same language, colors, themes, voice everywhere
you appear, web,print, business cards

“Choose a favorite phrase that says what you’re all about
and use it in a sentence at least 3 times a day

Create a social media resume
And a Video Resume


Focusing more on solving others problems and less on promoting
yourself.
While doing this, always make it easy for people to connect back
to you
Branding is about recognition. Utilize every opportunity to
include such things as your logo and tagline.

Put them in your email signatures, your business cards, invoices,
etc.


www.rapleaf.com Reputation Management


www.BudURL.com

Free Link Tracking


Set up Google Alerts for relevant keywords. Choose the comprehensive
search, and set the delivery option to feed. Click create alert, and then on the
following screen, click view in Google Reader. You should now be subscribed to
your Google Alert in your Google Reader. Repeat as necessary.


Use Google Reader as a Sophisticated Brand
Monitoring Tool


Search for keywords and people with RSS Feeds


www.search.twitter.com Click on the RSS Feed


Go to Social Mention and select Facebook or Blogs or any Site by clicking
on the select social media sources option underneath the search box. Run
your search and subscribe by clicking on the RSS feed icon


Boardreader tracks all chat boards and provides RSS Feeds


When implementing any strategy or plan be
specific about the activities and time it will take
to get there and exactly what results you are
looking for


Create It
Promote It
Monitor It
Respond and Update It


Skill Sets You Will Be Implementing


Branding Business

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