To cope up with evolving search algorithms and changing audience requirements, we follow a three-step approach that will help a website rank high on search engines.

1. Driving Organic Traffic to Your Website
In 30 Days

2. XERAGO
Marketing COE
Services
Digital Presence
Management
DIGITAL
MARKETING
SEO,SEM,SMM,
Organic & Paid
MarTech
Management
Yield
Management
Campaign
Management
Data &
Digital Analytics

3. Digital Marketing
OrganicMedia
Right mix of organic search, social media
and content seeded digital propertiescan
generate more top of funnel traffic
Paid Media
Right mix of programmatic buying of
display, search, social channels and
DMPs can improve lead generation
rate
We drive traffic and leads for
digital customer acquisition
through organic as well as paid
media!

4. Samplesearch
Performancefor
a creditcardrelated
keywords
Relevant Keywords & Position
Reward credit cards
5
Apply credit card online
8
Withdraw cash from credit card
14
Open savings account
20
Open time deposit account
20
Travel credit cards
28
Fastest personal loan
40
Add on credit card
Not in 100
Home loan
Not in 100

5. What could be the realistic goal to achieve after implementing
30 days plan
• To get your web pages Rank atop for keywords related to the
targeted products
• You can expect possible increase of around 8-9 % overall traffic
to website

6. Our Approach
to Achieve
The Goal
To cope up with evolving search
algorithms and changing audience
requirements, we follow a three step
approach that will help website rank high on
search engines.
RE-VISIT
TARGETED
KEYWORDS
ON-PORTAL
OPTIMIZATION
OFF-PORTAL
OPTIMIZATION

7. RE-VISIT TARGETED
KEYWORDS
Based on
“SEARCH
INTENTS”
How to Easy Quick High Rewards Process
Apply Online High InterestBest Rated
Low Interest Without Annual Fee No Transaction Fee
Dining Rewards Travel Rewards Activate Card
Block Card
Etc.

8. THIS IS HOW WE
CLASSIFY
KEYWORDS
BASED ON
SEARCH INTENT?
Transactional
Keywords
Informational
Keywords
Commercial High
Value Keywords
High Traffic
Keywords
Low Traffic High
Conversion
Keywords
Unique Keywords

9. WE ALSO LEARN FROM
COMPETITION &
CONSUMERS AND
OPTIMIZE TARGETED
KEYWORDS

10. Users’ intents are clear &
specific when they use “Voice
Search”
20% of Google Searches is
contributed by ”Voice”
Growing mobile usage will lift
usage of “Voice Search”
RE-VISIT KEYWORDS
TO ACCOMMODATE
VOICE SEARCH

11. ON & OFF PORTAL
OPTIMIZATION
STRATEGIC / ONE TIME
ACTIVITIES
OPERATIONAL / ONGOING
ACTIVITIES

12. STRATEGIC / ONE TIME
ACTIVITIES
ON-PORTAL
Run competitive
landscape audit and
benchmark
Site wide optimization
of schema
Optimize URL length
and structure to
include keywords and
pages
Fix UX to prevent
single page exits of
search traffic and
eventual penalization
Restructure existing
content to increase
crawl ability
Incorporate Latent
semantic indexing
(LSI) keywords in
Content
Fix issues affecting
mobile friendliness
Link to internal and
external pages to
maximum possible
extent
Fix broken links and
orphan pages

13. Map keywords to
pages to align efforts
Optimize new page
content structure to
suit both search
engines and visitors
Optimize portions of
content to address
search intent
Optimize page titles,
keywords and meta
descriptions for new
pages
Build content to
optimize for voice
search
Create featured
snippets for new
pages and rewrite
existing ones to
maximize CTR
Optimize page content
to align with targeted
keywords
Re-format headings
on existing pages to
include H1 to H6
Removal of bad
quality inbound links
affecting search
rankings
OPERATIONAL / ONGOING
ACTIVITIES
ON-PORTAL

14. STRATEGIC / ONE TIME
ACTIVITIES
OFF-PORTAL
Draft plan to
strengthen Domain
Authority
Set up link wheel
strategy covering
satellite, fringe and
third party sites
Set up strategy for
Instagram
Draft a backlink
optimization strategy
Set up content
calendar for link wheel
Set up a YouTube
channel and content
strategy
Set up off-portal
publishing strategy
Set up strategy to
leverage unbranded
arm’s length content to
drive traffic to portal
Set up strategy for
Line

15. Ongoing strengthening
of domain authority
Publishing of content
as per calendar
Publish and optimize
videos on YouTube
and Instagram
Remove toxic
backlinks and
consolidate favourable
backlinks
Development of
content for satellite,
fringe and third party
sites
Converse with
community across
Instagram, YouTube
and LINE
Publish existing
content on third party
sites
Drive link outreach by
creation and
publishing of arm’s
length content
Ongoing reporting of
performance of
activities
OPERATIONAL / ONGOING
ACTIVITIES
OFF-PORTAL

16. WE USE
ANALYTICS
TO MEASURE AND
OPTIMIZE THE IMPACT
OF EVERY INTERVENTION
WE DO

17. Based on this approach,
You can draft a 30 day plan
To gain quick-wins and improve your website SEO
ranking

18. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Competitive Landscape Audit
Target Page Mapping
Improve Page Performance
One Time UX Fixes
Keyword Research & Mapping
Internal & External Linking
Replace Flash Content
Optimize Site Structure
Incorporate LSI Keywords
Fix broken links and orphan pages
URL Optimization
Meta Information Optimization
Map keywords to pages
Optimize Page Content
Re-format headings
Optimize for Search Intent
Featured Snippets
Inbound Link Clean up
Add CTA for Critical Pages
Optimize Content for Voice Search
Domain Authority Strengthen Plan
Backlink optimization strategy
Link Wheel Strategy
Strengthen Domain Authority
Content Publishing
Strategic / One-off On-Portal Activity Operational / Ongoing On-Portal Activity Strategic / One-off Off-Portal Activity Operational / Ongoing Off-Portal Activity

19. PREREQUISITES TO MAKE THIS 30 DAY PLAN WORK AND GET QUICK
RESULTS
Acceptance on 30-day plan
by all stakeholders
Timely Approval for all
Content Related Changes
Assign SPOC for better
Co-ordination and
execution
Get on a weekly review call
with stakeholders to be on
the same page
Top priority to all jobs that
are a part of the 30-days
Strategy

20. Your Search For
A Right Implementation Partner
for
SEO and Digital Marketing
Ends Here
www.xerago.com