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Co-Create
Creating Be er Together
h ps://www.flickr.com/photos/jixxer/6201145680/
Denise Jacobs
UX Australia✶ Melbourne, Australia ✶ 24 August 2016
h ps://www.flickr.com/photos/jixxer/6201145680/
@denisejacobs
@UXAustralia #UXAustralia
#createtogether
Want the slides?
Creativedo.se/uxaustralia-cc
h ps://www.flickr.com/photos/jixxer/6201145680/
Web Design/Dev
à Creativity
Evangelist
Photo by Derek Kearney
h p://TheCreativeDose.com/
à Founder + CEO,
The Creative Dose
Create?
h p://www.flickr.com/photos/designandtechnologydepartment/4771136128/
It’s the new Black
h ps://www-03.ibm.com/press/us/en/pressrelease/31670.wss
IBM CEO Study,
2010
h p://business.time.com/2013/04/26/the-time-creativity-poll/
Most valued by
co-workers
We MUST create
h ps://www.flickr.com/photos/sarahmount/324922376
A business
imperative
h ps://www.adobe.com/aboutadobe/pressroom/pdfs/Adobe_State_of_Create_Infographic.pdf
Adobe’s State of
the Create Study
h p://www.flickr.com/photos/bking/237735847/
Myth of the lone
creative genius
h p://www.flickr.com/photos/ashleyrosex/3070551974/
Who generates a lot
of brilliant ideas
h p://www.flickr.com/photos/ktylerconk/2324862289/
Isolates and
keeps us in silos
h ps://www.flickr.com/photos/splorp/6212690140
Blending ideas
and concepts
h p://www.flickr.com/photos/ashleighb77/3682858416/
Working
together toward
a common goal
Unblock
h p://www.flickr.com/photos/visualdoubts/4087935894/
"The creative process involves many
conversations…conversations with
co-creators and colleagues,
conversations with oneself…."
– The team at the Dubberly Design Office (emphasis added)
h p://www.flickr.com/photos/99301367@N00/8497106802/
What blocks individual and collective
creativity the most?
h ps://www.flickr.com/photos/tom_lin/3193080175/
Fears!
h ps://www.flickr.com/photos/jdlasica/12825451433/
Fear of being
judged
h p://www.flickr.com/photos/mikeapalooza/553545517/
Fear of ideas
being criticized
h ps://www.flickr.com/photos/stevendepolo/4498817330/
Fear of not being
perfect and
making mistakez
h ps://www.flickr.com/photos/quinnanya/5788826472/
Fear of not being
“enough”
h p://www.flickr.com/photos/tboard/2259391512/
Fear of unique
ideas
h ps://www.flickr.com/photos/acerriteno/3484093889/
Forms of the
Inner Critic
h p://cdnpix.com/show/imgs/7a361666e107cd36656d5a66ea2e4e80.jpg
F.E.A.R. =
Mind-body
connection
“Our bodies change our minds,
our minds change our behavior,
and our behavior changes our
outcomes.”
- Amy Cuddy, “Your Body Language Shapes Who You Are” TED talk
h p://www.flickr.com/photos/thirteenthnile/4546397775/
Check your body language
Try it: Power Pose Hack
h p://www.flickr.com/photos/avantgame/2323853965/
Fiero!
h p://www.flickr.com/photos/anieto2k/8124124586/
Makes space for
inspiration
h p://blackhistoryheroes.blogspot.com/2010/07/george-washington-carver-scientist-and.html
Experimentation
mindset
h p://www.flickr.com/photos/iprozac/3609806359/
Ideas will start to
flow
Connect
h ps://www.flickr.com/photos/eole/516719944
“Creativity is social….Instead (of
brainstorming) you need “magic circles,”
small teams of people who trust each
other, are familiar with each other, and
play together.”
– Bruce Nussbaum, Creativity Intelligence
h p://www.flickr.com/photos/international-festival/3019543830/
More people:
More creativity!
h p://www.weareforeal.com/projects/bssp-nouiasaaou-2013
“None of us is as smart as all of us.”
– Ken Blanchard
h p://www.flickr.com/photos/anieto2k/8127201319/
Keeping your
ideas to yourself
is detrimental
h p://www.123wallpapers.in/file/1650/2880x1800/scarle -johansson-in-lucy-movie.jpg
Self-preserve or
share knowledge?
Be generous
h p://www.flickr.com/photos/coffeemick/5106610165/
Share your ideas
h p://www.flickr.com/photos/nicubunuphotos/5262645427/
There’s a flip side
h p://www.flickr.com/photos/theory/3193684632/
You also need to
LISTEN
h ps://www.flickr.com/photos/b-love/7459418186
Over-talking =
muting others
h p://www.flickr.com/photos/tojosan/181249465/
1) Be present
h p://www.flickr.com/photos/copperfeesh/147493122/
2) Pay a ention
h p://www.flickr.com/photos/guiniveretoo/1573049301/
3) Relax your
own agenda
h p://www.flickr.com/photos/bachmont/2633601262/
Try it: Talk + Talk / Talk + Encourage
h ps://www.flickr.com/photos/joi/2941559903
Builds trust and
sense of safety
Combine
h p://4.bp.blogspot.com/-ptr1o8nxC4A/U4SNsUtVeOI/AAAAAAAAAK0/oMv6jj34r9g/s1600/Photo+27-05-2014+13+39+15.jpg
h p://www.flickr.com/photos/shirinwiniger/3680885289/
Diversity of
People =
Diversity of Ideas
“Creativity…thrives on diversity,
tension, sharing, and collaboration.”
- Stefan Klocek, “Be er Together”
h p://www.infographicmaker.net/wp-content/uploads/2014/02/RightBrainvsLe Brain-Infographic.jpg
Need everyone
h ps://www.flickr.com/photos/slieschke/5194616428/
Complementary
roles and
responsibilities
h p://img.opposingviews.com/sites/default/files/styles/adaptive/public/gallery/14/09/slides/d0934f0ed858ca5c5beaea8bef6b5200_970x.jpg?itok=evmgAkah
Respond and
adapt to create
h p://commons.wikimedia.org/wiki/File:Eastern_Story_Teller_%281878%29_-_TIMEA.jpg
Try it: Story by Suggestion
1.  Pomegranate
2.  Pencil
3.  Bread
4.  Taxi
5.  Ceiling
6.  Cards
7.  Bo le
8.  Flower
1.  Fly
2.  Run
3.  Suggest
4.  Type
5.  Develop
6.  Move
7.  Play
8.  Speak
Words to Suggest: Listener #1
1.  Screen
2.  Glasses
3.  Sweater
4.  Paper
5.  Candle
6.  Book
7.  Watch
8.  Ki en
1.  Sing
2.  Sit
3.  Ask
4.  Place
5.  Write
6.  Sleep
7.  Jump
8.  Cry
Words to Suggest: Listener #2
Play
h ps://www.flickr.com/photos/eschipul/4239849264/
“Play is how we invent and
experiment.” 
– Josh Clarke, “The Web Gets Real” talk
h p://www.flickr.com/photos/roel1943/5740295789/
Improve with
Improv
Instead of this
h p://www.flickr.com/photos/thivierr/1177775772/
Amplify the ideas
of others
h p://www.flickr.com/photos/66568868@N00/6032481145/
“Plussing”
h p://www.flickr.com/photos/zen/3446600695/
1) Start where
you are
h ps://www.flickr.com/photos/mcgraths/3277839203
2) Accept the
offer
Photo: Jessie Shternshus
3) Fully commit
4) The response
is always
h ps://www.flickr.com/photos/life_is_good_pete/3051205091/
5) Make your
colleagues look
good
h ps://www.flickr.com/photos/auntiep/4749109313
Try it: Six Person Sentence
h p://www.flickr.com/photos/opensourceway/5752191246/
Group contribution = best outcomes
Construct
Design an
environment for
co-creation
h p://www.flickr.com/photos/sfllaw/222795669/
Provide proper
outlets
h ps://www.flickr.com/photos/jameskm03/4830068911/
Public space for
ideas
“Co-creation needs externalized
material. Sharing the fuzzy, early,
raw concept gives your (team)
material to work with, to respond
to and evolve.”
– Stefan Klocek, “Be er Together”
h p://www.flickr.com/photos/laughingsquid/142398084
Encourage
“stupid” ideas
StartSometihingStupid.com
They may be the
best ones!
h p://www.flickr.com/photos/nanpalmero/4278466639/
Post ideas to
allow them to
grow and
develop
h ps://www.flickr.com/photos/johannakoll/5543573129/
Have both si ing
and standing
space
h ps://www.flickr.com/photos/pburleson/5827667522
Create a locus where
people + ideas can mix
and mingle
h p://www.flickr.com/photos/jakecaptive/47065720/
Collaborate at
every stage of a
project
Co-Create!
h p://www.flickr.com/photos/nogood/211873647/
h ps://www.flickr.com/photos/bu ersponge/4955768144
A new paradigm
h p://www.flickr.com/photos/44085287@N05/4052943367/
Tried to do it all
by ourselves
Trying to think and
be clever
h p://www.flickr.com/photos/fragmented/2734290118/
Time to up-level
our creativity
h p://www.flickr.com/photos/bhenak/2664680892/
What are we
ultimately
shooting for?
h ps://www.flickr.com/photos/thomashawk/9135191382/
Not
h p://www.josepvinaixa.com/blog/wp-content/uploads/2013/12/Daisy-Be er-2013-1200x1200.png
But instead
h p://www.flickr.com/photos/nextconference/3504568830/
My Thought-
Leader crush:
Umair Haque
Be erness?
Be erness!!
“The sum total of human effort
can add up to not merely more,
but to Be er.”
– Umair Haque, Be erness: Economics for Humans
h p://www.flickr.com/photos/sentxd/4232907318/
Develop an
openness to
differences
h p://www.flickr.com/photos/thelastminute/3114650732/
Strong bonds
form amongst the
group
h p://www.flickr.com/photos/siutou_amy/2306794554/
It starts with You
“Collaboration flourishes when
there is a willingness to embrace
new practices and thinking.”
- Nic Evans, “How to Collaborate: The Creative & the Practical”
h p://www.flickr.com/photos/anieto2k/8156999698/
Tap into collective brilliance
h ps://www.flickr.com/photos/lauroroger/8808985531
Co-create to
make be er
things
h p://www.flickr.com/photos/opensourceway/5319988695/
And most importantly, to
h ps://www.flickr.com/photos/sepblog/3527804859/
…Together!
Get the slides!
Creativedo.se/uxaustralia-cc
h ps://www.flickr.com/photos/jixxer/6201145680/
THE CREATIVE DOSE
A Creativity + Innovation Collective
Creative Thinking + Problem-solving
Creative Collaboration
Team Communication + Cohesion
Professional Development + Speaking
Coaching
TheCreativeDose.com
@thecreativedose
My upcoming book!
Banish Your
Inner Critic
Get on the list!
DeniseJacobs.com/InnerCritic
Identify and Eliminate Mental Blocks to
Unleash Creativity
DeniseJacobs.com
à Sign up on my mailing list here!
denise@denisejacobs.com
twi er.com/denisejacobs
facebook.com/denisejacobsdotcom
slideshare.net/denisejacobs
Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/
Connect, Chat,
and Collaborate!
h p://www.flickr.com/photos/wwworks/4759535970/
Thank you!
h p://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg
Barriers to
creativity
“Creativity is all about making
connections and seeing pa erns.”
– Bruce Nussbaum, Creativity Intelligence
h p://www.flickr.com/photos/emayoh/4589881812/
(Psst! We are
ALL creative!)
h ps://www.flickr.com/photos/matias3000/253871344/
Try it: No || Yes, but || Yes, and
h p://www.fastcompany.com/3025314/most-creative-people/can-creativity-be-taught-73-of-creative-people-say-yes
Ideas come from thinking time
h p://static.ipaustralia.com.au/store3/10/78/1078354.1.high.jpg
Collective creative
ideas = Infinite
h ps://www.flickr.com/photos/ter-burg/8812567121
Primary driver of
achievement
h ps://www.flickr.com/photos/bar-art/2060565513/
Not “More”
h p://everythingisaremix.info/
Blend ideas
“We are the creators of the
future.”
– Umair Haque, “How to Have a Year That Ma ers”
h p://www.flickr.com/photos/silicongulf/2114492904/
Sell your ideas
h ps://www.flickr.com/photos/alfon18/2439293687/
Complementary
roles and
responsibilities
h p://infographicsmania.com/wp-content/uploads/2013/02/Work-Engaged-Work-Inspired-Infographic-infographicsmania.gif
Engaged =
Creative
Photo: Denise Jacobs
So…this happened
last year (!)
h p://computertrainingcenters.com/wp-content/uploads/2012/11/AdobeInfographic.jpg
More. Meaning.
Well?
h p://www.flickr.com/photos/u-suke/5668302030/
Do it with others
“Only a reason has the magic to
ignite, in the void, the spark; that
comes to make a life feel that it
has been more than accidents of
fate colliding with chance.”
– Umair Haque, “How to Create Your Reason”
h ps://www.flickr.com/photos/themaxsons/5306572767
Lip service
h ps://www.flickr.com/photos/tjblackwell/4679548147
Instead of being
supported
Creativity gets
shut down
h p://www.flickr.com/photos/eyeliam/2460475510/
Having
contributions
valued
h ps://www.flickr.com/photos/pberry/153783546
Here be dragons
h ps://www.flickr.com/photos/onkel_wart/4493215941
Sacrifice
creativity for
control
h ps://www.flickr.com/photos/nifmus/2385966735
Unengaged
talent
h p://www.flickr.com/photos/xt0ph3r/3591236086/
Tinker
h p://www.flickr.com/photos/kevygee/3265941065/
It was a nice
idea…
“There can be no doubt: creativity
gets killed much more o en than
it gets supported.” 
– Teresa Amabile, Harvard Business School professor and Innovation
expert
h ps://www.flickr.com/photos/fortunelivemedia/10443899314/
Teach and
learn=Mentoring
h p://www.flickr.com/photos/carbonnyc/3135103537/
Creative? Me!
Yes!
h ps://www.flickr.com/photos/mahalie/276780530/
Creative? Child,
please
h p://www.flickr.com/photos/dlaughland/3475448568/
Creative? Umm…
maybe?
h p://www.flickr.com/photos/33909700@N02/3159761620/
TIME
h p://creativedo.se/creativity-innovation-success
Article in NDC
Magazine
“Clarity brings about purpose,
purpose brings about action,
action brings about change.”
Joel Yeo
"Deciding how much time and money
to give to a team or project is a
judgment call that can either support
or kill creativity." 
Teresa Amabile
Resources
h p://www.flickr.com/photos/paolocampioni/2168286027/
Time
h ps://www.flickr.com/photos/bright/113694992/
20% Time works
when used
Photo: Denise Jacobs
Ask
h p://www.alchema er.org/wp-content/uploads/2012/10/hands_wrenches_recolor-449x250.png
Petition/Demand
h ps://www.flickr.com/photos/ebarney/3348965637/
Tools
“Until you really learn a language
it can’t teach you.”
Douglas Crockford, The Good Parts, Trondheim Developer’s
Conference
Flow
h ps://www.flickr.com/photos/trvance/3138749670/
Construct
h p://www.flickr.com/photos/moqub/2745092532/

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