desirecode'

designíng services people want

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If services are desirable and people want them, 
but they find i:...
desirecode

 

What is your customer journey?
Can you make it 20
seconds easier for
customers? 

 

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To really engage with customers,  services
need to be desirable....
desire

DE! !!
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Desire Code - Simplified

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Desire Code - Simplified

  1. 1. desirecode' designíng services people want O swaaw
  2. 2. desirec; Desirable t , A 'lí Q Já: n l hj. , / L/ If services are desirable and people want them, but they find i: hard to access. and use them_ they wi| | become frusirated and may give up 'i z 1,, :pulo . O91, / i/J/ íí/ /i/ Íz jrzÍ/ Ji/ Even it your tausrriess case shows that there IS a H your servzce doesn't seern appeaing enczugri_ need io' your service, ii you design one vshich is. then regardless of how easy it isto access and Cificuít to access and don't present it in ari ap- use, customers won't be motivated eriough to peeling way, customers »aren't come fully engage with you
  3. 3. desirecode What is your customer journey?
  4. 4. Can you make it 20 seconds easier for customers? desirecre *v
  5. 5. -u p i_ ' _ › ug_ j 7 f' ~ ~ x ' h › t . ¡ u r L_ ; Q &u-í n' . _M . li d es¡ re c o Ci ! HI-ma ; girava an; urna-ni (w *is : i 'mma-v . mf. «itaim *er ilustrar. :i : a ÍLUISÍJÍÊÍ Prism-Cl: :: flu SIÍIJF (Junina) . i-uaiznllxftvislirç ; ml “Ii = "slim tliiJv "~ Ih 1,' *x-“irñsi 1 Do you use your very own language?
  6. 6. ! 31v' A s'. "A - ' . lr¡ url; n l: 'l' I' What's the burden on customers?
  7. 7. ___/ -s. m: ” ' s. , : a - (2 Pá' q- ' L 1 ¡', ' n a ? pl : Fl: .' Í* 1h'-
  8. 8. desirecocãeà ? KT - / /7/l/ l Zz 77/2 Vl ,7 2/ 1 L To really engage with customers, services need to be desirable. .. and easy to access
  9. 9. desire DE! !!

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