1. How to Use Social Media for
Marketing
By: Deneil Mullings

2. What Is Social Media
Marketing?
• Refers to the process of gaining website
traffic or attention through social media sites.
• Center on efforts to create content that
attracts attention and encourages readers to
share it with their social networks.

3. Objectives
1. Start With A Plan
2.Develop Your Goals
3.Know Your Platform

4. Start With A Plan
• What are you hoping to achieve through
social media marketing?
• Who is your target audience?
• Where would your target audience hang out
and how would they use social media?
• What message do you want to send to your
audience with social media marketing?

5. Develop Your
Goals
• Social Media Can Help With:
– Website Traffic
– Conversions
– Brand Awareness
– Creating a brand identity and positive brand
association
– Communication and interaction with key
audiences
• Decide which angle you want to focus on

6. Know Your Platform
• Various social media marketing sites will require different
techniques, so develop a unique strategy tailored for each
platform.
• Facebook
– Facebook’s casual, friendly environment requires an active
social media marketing strategy that begins with creating a
Facebook Business Fan Page.
• Twitter
– Follow tweeters in your industry or related fields, and you
should gain a steady stream of followers in return.
• Youtube
– focus on creating useful, instructive “how-to” videos. These
how-to videos also have the added benefit of ranking on the
video search results of Google

7. Sources
• http://www.forbes.com/sites/jaysondemers/2
013/09/24/the-top-7-social-media-marketingtrends-that-will-dominate-2014/
• http://mashable.com/category/social-mediamarketing/
• http://www.wordstream.com/social-mediamarketing