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Website ROI Calculator

Enter the inputs required. The website ROI caluclator will calculate the results of your web activities.


Inputs (Historical - All Marketing Campaigns)                                                                                           Inputs (From Website Analytics Platform)

   Average Conversion Rate (Lead)                                                    4%                                                   Visits                         7,576

   Average Conversion Rate (Sale)                                                    2%                                                   Absolute Unique Visitors       6,500

   Average Cost per Lead                                                             $120                                                 Page Views                     18,159

   Average Cost Per Sale                                                             $400                                                 Time on Site (minutes)          1.30

   Average Sale Price                                                               $1,500                                                Bounce Rate                     50%

                                                                                                                                          New Visits                      85%

Website Costs (Ongoing)                                                                                                                   Number of Leads                 500

   Hosting (Monthly)                                                                 $500                                                 Number of Sales                 25

   Analytics (Monthly)                                                                $0

   Development (Monthly)                                                            $1,000

   Maintenance (Monthly)                                                            $1,500

                                                                                                $3,000
Results

      Average Pageviews              Conversion (Visit to Lead)         Conversion (Lead to Sale)          Conversion (Visit to Sale)                  ROI

              2.40                               6.6%                               5.0%                             0.3%                          1250%

     Cost Per Impression                    Cost Per Lead                       Cost Per Sale                      Revenue

              $0.40                              $6.00                             $120.00                         $37,500

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Website ROI Calculator

  • 1. Website ROI Calculator Enter the inputs required. The website ROI caluclator will calculate the results of your web activities. Inputs (Historical - All Marketing Campaigns) Inputs (From Website Analytics Platform) Average Conversion Rate (Lead) 4% Visits 7,576 Average Conversion Rate (Sale) 2% Absolute Unique Visitors 6,500 Average Cost per Lead $120 Page Views 18,159 Average Cost Per Sale $400 Time on Site (minutes) 1.30 Average Sale Price $1,500 Bounce Rate 50% New Visits 85% Website Costs (Ongoing) Number of Leads 500 Hosting (Monthly) $500 Number of Sales 25 Analytics (Monthly) $0 Development (Monthly) $1,000 Maintenance (Monthly) $1,500 $3,000 Results Average Pageviews Conversion (Visit to Lead) Conversion (Lead to Sale) Conversion (Visit to Sale) ROI 2.40 6.6% 5.0% 0.3% 1250% Cost Per Impression Cost Per Lead Cost Per Sale Revenue $0.40 $6.00 $120.00 $37,500