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1. Executive Summary
Promote Corporate Events with Press Releases
Press releases are a very cost-effective and underutilized marketing tool. Read this
report to understand when it would make sense to publish a press release.
Additionally, use our Public Relations Plan and Press Release Template to guide you
through the process.
When is a Good Time for a Press Release?
• Corporate Anniversaries & Milestones - are you celebrating any
anniversaries or milestones in the next few months? If so, this is a perfect
time to engage the media with your story and get some free publicity.
• New Customer Acquisition - rapidly expanding hosted CRM vendor,
salesforce.com, does a press release for just about every customer they sign
up on their service. Learn from this market leader and do co-promotions.
• Industry Conferences & Tradeshows - if you are hosting or sponsoring a
major industry conference, have a keynote speaker, or will be featured at a
tradeshow, consider writing a press release to increase attendance rates.
• Hiring New Executives - if you have just hired a top notch executive to
steer your organization, use the opportunity to communicate to stakeholders.
• Launching New Products - new product offerings or entering an emerging
market is another excellent time to provide journalists with content ideas.
• Promoting Social Responsibility - don't miss the chance to communicate
your social values and programs to the community that supports you.
• Grand Openings - inform your market about new store locations, grand
openings, or other business news that they will find interesting and timely.
Action Plan:
1. Learn PR Best Practices - read our report Building Successful PR
Campaigns to learn how to develop a solid, measurable, PR program in your
organization. You don't have to be an expert to keep this function in-house.
2. Create a Public Relations Plan - use our Public Relations Plan template to
build your annual media plan.
3. Develop your Press Release - use our Press Release Template as a starting
point when developing your press release. Submit your release using PR Web
or PR Newswire and then track your results over the coming weeks.
© 2009 Demand Metric Research Corporation