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Partnership Marketing Strategy Scorecard

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Partnership Marketing Strategy Scorecard

  1. 1. Partnership Marketing Strategy Scorecard Partnership Marketing Scorecard - [insert company name & date] Objective #1 - Establish Openness & Transparency in the Partnership Objective #2 - Achieve Commitment to Partnership from Both Organizations Objective #3 - Improve Awareness of Partnership among Key Media Sources Objective #4 - Improve Awareness of Partnership among Customers Programs, Initiatives, & Actions Key Performance Indicators & Metrics Target Timeframe to Achieve Goals Target #1 - Senior Management Team Due Diligence Exercise on Partner Organization Due Diligence Exercise Completed Completed by End of Q3 2008 Approve Budget & Resources for Partnership by Q4 Sponsorship for Partnership Programs Budget Approval & Level of Time Commitment 2008 # of Attendees @ Monthly Sessions & Surveys Collect Surveys from Attendees from All Attendees by Educate Staff & Enforce Partnership Value Completed Q1 2009 Target #2 - Key Media Sources Update Company News Section on Website Number of Page Views (Company News Page) 10000 Page Views by End of Q1 2009 25000 Impressions, 5000 Hits on Microsite - End of Q2 Increase Relevant LOB Advertising (Online & Offline) # of Impressions & Traffic on Microsite 2009 Communicate Partnership via Press Releases Number of Hits, Impressions, Pick-ups Submit 5 Press Releases Each Quarter Target #3 - Customers Understand Brand Perceptions (Both Partners) Brand Perception Survey Results Establish Benchmarks in Q3 2008 Update Branding on Website, Collateral, & Other Media % of materials converted to include both brands Update Branding Where Appropriate by Q1 2009
  2. 2. Send Email Marketing Message to Existing Customers Number of click-throughs 15000 by End of Q1 2009 Target #4 - Prospective Market Segments Understand Preferences in Key Markets Conduct Perception Survey Establish Benchmarks in Q1 2009 Increase Partnership Awareness in Key Markets % of Awareness in Sample Group 35% Awareness in Sample Groups by Q3 2009 Target #5 - Internal Communication Increase Communication Via Open Forum on Intranet # of Discussion Postings 20 Postings by Q4 2008 Send Internal Email Message with Survey to Staff Number of Surveys Complete 60% Complete - End of Q2 2009

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