This is the first of a 4 Part series that describes a Social Internet Philosophy that can create positive results for any Small Business in the world of internet marketing.

1. Intro Part I: What is Social Interneting?

2. Understanding the Core Philosophy Business Owners need to stop perceiving the internet as a passive and juvenile activity. The Internet is a tool …. Much like a calculator. If you know how to use the tool, at least the fundamentals, you can to do powerful actions to strengthen your business. The Common “Old-School” Mentality New “Internet is a Tool” Mentality

3. A Change in Perception Most business owners realize that they need to be part of the “Internet.” Their presence is incorporated in a website or possibly some pay-per-click advertising. But … If you purchase a hammer, hit one nail or even put up a board, have you accomplished your end goal? The tool is only as good as the person who uses it. And with the internet we must use the tool … repeatedly.

4. Social Interneting is about … *Tool: The Internet

5. Social Interneting EncompassesThree Important Concepts SocialInterneting

6. Defining Persona This component of Social Interneting is learning about two important interactions: “The Self” and “The Other” Selecting the right position for “the Self” to implement Splitting “The Self” into characteristics for the proper Social Outlet Indentifying “The Other” to effectively targeted the proper audience Understanding the right message for “The Other” to invoke a positive visceral reaction that will increase sales

8. Social Communities

9. Social Broadcasting

10. Social Bookmarking

11. Understanding the Influence of the Social Internet

12. Finding key “Tips and Tricks” to web applications to gain a business advantage

14. How to distribute information

15. How do end-users interact with information

16. How to develop effective end-user interactivity with information

17. How to understand the difference in web browsers

18. How to incorporate buzzword concepts into existing websitesUnderstanding how technology, when implemented correctly, can redefine the internet experience

19. How Important Are These Groupings? Most online marketers focus on Web Applications, dabble a little in Persona, and leave the Internet almost entirely out of the equation Social Interneting organizes the importance as Personafirst, second … Web Applications, and finally the edge to beat the competition, The Internet As we work through the Social Interneting Process we define experiences, outcomes and goals not only for your business, but for your consumers as well These goals and outcomes are the driving force behind our actions in the online community. As a result, each action performed on the internet becomes a measurable and accountable function that can be used to evaluate performance Don’t just assume results … definitively recognize results

20. Power of using Social Interneting By understanding how the system integrates and organizes the complete online experience, We take the jumble of “Sites” and create tasks that organize what is needed to accomplish your end goals!

21. The Final Outcome With practice and patience you learn to make each activity only 10 minuteslong. Our certified Coaches show you how it’s possible and faster than imagined. You stay focused and become proficient without having to “stay connected.”In the end you get to do what you need to do… Your business!

22. Interested in Learning More? Visit http://www.SocialInterneting.com To see more videos and contact a certified Social Interneting Head Coach about increasing your profits through our structured program