Digital Strategy For Brand Marketers

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The document discusses the growth of digital technologies and increasing importance of digital in marketing. Some key points made include: - 24-27% of average marketing budgets are spent on digital - There are now over 10 billion digital devices worldwide, with projections of 200 billion connected devices by 2021 - Digital screen time among teens is over 7.5 hours per day - Marketing should start with discovery activities like audits and stakeholder interviews to understand digital opportunities - The future is unpredictable so marketing should focus on being useful, experiential, and helping form culture through digital as a connected platform

Business

24%-27%
Average Marketing Budget Spend On Digital

Start With Discovery.
Recommended activities include:

•
•
•
•
•
•

4

Research audit.
Internal stakeholder interviews.
Competitive audit.
Content inventory audit and process review.

Everything Is
Digital Now.

Key user scenario development.
Feature matrix definition.

10 BILLION
DIGITAL DEVICES WORLDWIDE
200 BILLION
CONNECTED DEVICES BY 2021
2.5 BILLION
USERS OF THE INTERNET
$259 BILLION SPENT LAST YEAR
THROUGH ECOMMERCE (U.S)

6-15
Average Number Of Household
Digital Connected Devices

60 BILLION iPHONE APPS
DOWNLOADED TO DATE
1.2 BILLION FACEBOOK USERS
TEENS SPEND 7.5 HOURS OF
DIGITAL SCREEN TIME A DAY
ADULTS SPEND OVER 45 HRS/
MTH ON THE INTERNET
(NOT INCLUDING PORN)

THE DIGITAL WAVE

MARKETING
COMMUNITY

6

Consumers (Users)
The Future
Driving Change.

Is Very
Unpredictable.
9

Be Useful.
Shift Messaging Toward Experiences & Content Delivery

Friendlier Smoke Detector.

Internet Connect Thermostat.
15

Web.
Mobile.
Product.
Live Event.
Personal.
Cultural.
Global.

Name.
Location.
Timing.
Set Preferences.
Past Preferences.
Recommendations.

Users First.
Be Useful.
Form Culture.
Leap Ahead.
Connected Platforms.
Get Personal.
Less Is More.
Essential.

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Digital Strategy For Brand Marketers

1. BCAMA League Of Extraordinary Digital Thinkers Dean Elissat VP Client Engagement

2. Sigh.

3. 24%-27% Average Marketing Budget Spend On Digital

4. Start With Discovery. Recommended activities include: • • • • • • 4 Research audit. Internal stakeholder interviews. Competitive audit. Content inventory audit and process review. Everything Is Digital Now. Key user scenario development. Feature matrix definition.

5. 10 BILLION DIGITAL DEVICES WORLDWIDE 200 BILLION CONNECTED DEVICES BY 2021 2.5 BILLION USERS OF THE INTERNET $259 BILLION SPENT LAST YEAR THROUGH ECOMMERCE (U.S) 6-15 Average Number Of Household Digital Connected Devices 60 BILLION iPHONE APPS DOWNLOADED TO DATE 1.2 BILLION FACEBOOK USERS TEENS SPEND 7.5 HOURS OF DIGITAL SCREEN TIME A DAY ADULTS SPEND OVER 45 HRS/ MTH ON THE INTERNET (NOT INCLUDING PORN)

6. THE DIGITAL WAVE MARKETING COMMUNITY 6

7. 7

8. Family Help. 8

9. Consumers (Users) The Future Driving Change. Is Very Unpredictable. 9

10. Be Useful. Shift Messaging Toward Experiences & Content Delivery

11.

12. Consider Digital As A Cultural Tool.

13. Emotive 13

14. Look. Then Leap.

15. Friendlier Smoke Detector. Internet Connect Thermostat. 15

16. Think Connected Platform.

17. Web. Mobile. Product. Live Event. Personal. Cultural. Global.