1.
Learn more about our members at: www. psnetwork.ca Del Chatterson Michael Hiles & Associates Inc. Michael Hiles Stev e Kraml Chris Murray Vince Santaguida Margot E. Uson Morrie Weinberg Robin Whitrod , CA Morrie Weinberg & Associates Inc. Gillian Leithman Marco Della Rocca

2.
Strategies for Meeting Entrepreneurial Challenges By Chris Murray Margot Uson Del Chatterson

3.
<ul><li>Chris Murray </li></ul><ul><li>Dynamic Web Design and </li></ul><ul><li>Internet Marketing </li></ul>

4.
Success Strategies for Internet Marketing Chris Murray Professional Internet Marketing Consultant

5.
Presentation Points <ul><li>Trends </li></ul><ul><li>Methods </li></ul><ul><li>Research </li></ul><ul><li>Metrics </li></ul>

6.
Where are the marketing dollars going ?

8.
Average Cost Per Lead

9.
<ul><li>Search Engine Optimization </li></ul><ul><li>Paid Search Marketing </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Email Marketing </li></ul>Methods

10.
Search Engine Optimization (SEO)

12.
Paid Search Marketing (Pay Per Click PPC)

15.
Do Your Research Keywords What are prospects looking for? - Review data for search volumes and opportunities Competitors What are they doing online? - SEO, PPC Keywords, Ads?

16.
<ul><li>Before marketing make sure your Website is working? </li></ul><ul><li>What are you trying to do (goals) </li></ul><ul><li>Design, the layout, your message all impact conversions </li></ul>Conversion Architecture

17.
Measure

18.
Collect Analytics

19.
<ul><li>Traditional client acquisition cost vs online acquisition costs </li></ul><ul><li>Lifetime value of client vs online cost of acquisition </li></ul>Set and Review Benchmarks

20.
Lifetime Value of a Client

21.
Traditional Client Acquisition Cost

22.
Online Client Acquisition Cost

23.
Review and Adjust

24.
Strategies for Success Understand your opportunities Do your market research Measure, Review, Adjust

25.
<ul><li>Chris Murray </li></ul><ul><li>THANK YOU. </li></ul><ul><li>Questions? </li></ul>

26.
<ul><li>Human Resources Consultants specializing in: </li></ul><ul><ul><li>People and Performance solutions </li></ul></ul><ul><ul><li>Strategies to Attract, Retain, Manage & Motivate </li></ul></ul><ul><ul><li>Services for a wide range of small and medium size businesses </li></ul></ul>

27.
Winning The War for Talent Managing Three Generations in the Work Place

28.
Ideas for Managing Generations <ul><li>Three predominant generations in today’s workplace: </li></ul><ul><li>Baby Boomers, born between 1946 and 1964 </li></ul><ul><li>Generation X, born between 1965 and 1979 </li></ul><ul><li>Generation Y (Millennials or Echo Boomers) </li></ul><ul><li>born between 1980 and present </li></ul><ul><li>Understanding differences leads to a more MOTIVATED and FOCUSED workforce. </li></ul>

29.
Baby Boomers <ul><li>Predominant value is Work </li></ul><ul><li>Need a reason to LEAVE an employer </li></ul><ul><li>Enjoy associations, conventions, working with peers </li></ul><ul><li>Long term compensation is important </li></ul><ul><li>Value loyalty, commitment and dedication </li></ul><ul><li>Motivation: Position, power and prestige </li></ul>

30.
Generation X <ul><li>Need feedback, communication, teamwork </li></ul><ul><li>Need to know company goals and direction </li></ul><ul><li>Need a reason to STAY with an employer </li></ul><ul><li>Grew up independent - latch-key kids </li></ul><ul><li>Need Work-Life balance to raise a family </li></ul><ul><li>Motivation: Family-friendly environment, flexibility, recognition </li></ul>

31.
Generation Y <ul><li>The &quot;plugged in&quot; generation because of familiarity with computers and the Internet. </li></ul><ul><li>New to business, need to get quick results </li></ul><ul><li>Require the most feedback of any of the previous generations, often rebellious, outspoken </li></ul><ul><li>Motivation: Constant feedback, rapid progression, tools for the job </li></ul>

32.
CARE Concept CARE COMMUNICATION ADVANCEMENT RECOGNITION ENVIRONMENT

33.
Communication <ul><li>Over – communicate! </li></ul><ul><li>Communication develops trust </li></ul><ul><li>Company goals and progress updates </li></ul><ul><li>Opinion Surveys, Focus groups, Feedback </li></ul><ul><li>Clear business & personal objectives </li></ul><ul><li>Communicate company policies </li></ul>

34.
Advancement <ul><li>Performance Management – processes </li></ul><ul><li>Competency-based promotions </li></ul><ul><li>Competitive Salaries – surveys, equity </li></ul><ul><li>Succession & Career Planning </li></ul><ul><li>Development – Focus on Core Talent </li></ul>

35.
Recognition <ul><li>Celebrate work-related and individual successes </li></ul><ul><li>Say ‘Thank-you’ </li></ul><ul><li>Compensate strategically </li></ul><ul><li>Differentiate recognition </li></ul><ul><li>Pay-for-performance improves retention by 27% (Watson Wyatt) </li></ul><ul><li>Acknowledge and encourage leadership </li></ul>

36.
Environment <ul><li>Have clear employee policies & a flexible work environment </li></ul><ul><li>Work group outings and events </li></ul><ul><li>Provide teamwork opportunities </li></ul><ul><li>Increase trust – High trust outperforms low trust by 168% (Watson Wyatt) </li></ul><ul><li>Offer appropriate benefits </li></ul>

37.
<ul><li>Old Model </li></ul><ul><li>New Model </li></ul>Recruit Train Supervise Retain Manage Relationships Focus Evolve Motivate <ul><li>Employer managed </li></ul><ul><li>Relationship Oriented </li></ul><ul><li>Two-way efforts required </li></ul>

38.
Implementing CARE <ul><li>Understand Company Demographics </li></ul><ul><li>Understand Generational Differences </li></ul><ul><li>Adapt Business Processes </li></ul><ul><li>Continuously Develop Employees </li></ul>

39.
THANK YOU. Questions?

40.
Del Chatterson Creative, Practical Business Solutions. Delivered.

41.
<ul><li>The Seven Biggest Mistakes that Entrepreneurs Make </li></ul><ul><li>Which ones are you making? </li></ul><ul><li>How can you avoid them? </li></ul>

42.
<ul><li>Survey Says : </li></ul><ul><ul><li>… “ Cash flow” … ‘‘Marketing” </li></ul></ul><ul><ul><li>… “ Not strategic” … “Not delegating” … “Not focused” …. </li></ul></ul><ul><li>Small, frequent, early mistakes are OK. </li></ul><ul><li>BUT BIG MISTAKES can kill your business. </li></ul>

43.
<ul><li>#1 Too Entrepreneurial </li></ul><ul><li>Too Opportunistic </li></ul><ul><li>Too Optimistic, Impatient </li></ul><ul><li>Over confident, “my way is OK” </li></ul><ul><li>Ignoring feedback and the facts </li></ul><ul><li>Relying on personality, not performance </li></ul>

44.
<ul><li>#2 Lack of Strategic Direction </li></ul><ul><li>Lost in the Daily Details </li></ul><ul><li>Too much “DIY”, not delegating </li></ul><ul><li>Neglecting long-term strategic issues </li></ul><ul><li>No documented, shared Business Plan </li></ul>

45.
<ul><li>#3 “That was Easy, Let’s Do It Again!” </li></ul><ul><li>Making money doesn’t make you smart </li></ul><ul><li>What mistakes or risks were avoided? </li></ul><ul><li>Good time to start something new? </li></ul><ul><li>Is your success really transferable? </li></ul>

46.
<ul><li>#4 Focused on Profit </li></ul><ul><li>Monitoring Sales, Margin & Expense </li></ul><ul><li>But ignoring asset management </li></ul><ul><li>Especially cash flow, inventory and receivables </li></ul><ul><li>Most Undervalued Asset: Human Resources </li></ul>

47.
<ul><li>#5 Neglecting Key Relationships </li></ul><ul><li>Key Managers and Staff </li></ul><ul><li>Biggest customer not the “squeakiest” </li></ul><ul><li>Over-dependence on #1 client or supplier </li></ul><ul><li>Is your bank a welcome and willing partner? </li></ul>

48.
<ul><li>#6 Poor Marketing & Sales </li></ul><ul><li>“ Product sells itself” </li></ul><ul><li>“ Price is all that matters” </li></ul><ul><li>“ Sales reps should do a better job” </li></ul><ul><li>Lack of market knowledge </li></ul><ul><li>Poor marketing communications </li></ul><ul><li>Ineffective sales tools </li></ul>

49.
<ul><li>#7 Distracted by Personal Issues </li></ul><ul><li>Neglected until they become a problem </li></ul><ul><li>Behaving like a rock star </li></ul><ul><li>Family and favouritism in the business </li></ul><ul><li>Personal issues affecting business performance </li></ul>

50.
<ul><li>Summary: Seven Biggest Mistakes </li></ul><ul><li>Too Entrepreneurial </li></ul><ul><li>Lack of Strategic Direction </li></ul><ul><li>“ Let’s do it again!” </li></ul><ul><li>Focus on Profit </li></ul><ul><li>Neglecting Key Relationships </li></ul><ul><li>Poor Marketing and Sales </li></ul><ul><li>Personal Distractions </li></ul>Usually # 1

51.
<ul><li>How to Avoid Them? </li></ul><ul><li>Balance! </li></ul><ul><li>Strategic Direction with Operational Detail </li></ul><ul><li>Entrepreneurial Approach with Analytical Input </li></ul><ul><li>Long-term Value and Short-term Profit </li></ul><ul><li>Personal Priorities in your Plan; Out of your Business </li></ul>

52.
THANK YOU. Questions? Del Chatterson

53.
Del Chatterson Michael Hiles & Associates Inc. Michael Hiles Stev e Kraml Chris Murray Vince Santaguida Margot E. Uson Morrie Weinberg Robin Whitrod , CA Morrie Weinberg & Associates Inc. Learn more about our members at: www. psnetwork.ca This presentation can be found at: www.psnetwork.ca/resources.php Gillian Leithman Merci et Bonne Journ é e Marco Della Rocca