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Tampa UX November 2014 Meetup

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Tampa UX November 2014 Meetup

  1. 1. User eXperience Design
  2. 2. What is UX Design? 2 Designing experiences for people. Usually between a person and an object or computer system.
  3. 3. What is UX Design?  Problem Solving  Graphic/Visual Design  Information Architecture  Asking questions  Designing for everyone (accessibility)  User research  UI Development  Content strategy/content creation  Usability  Marketing  Sales  Sketching 3
  4. 4. Where is UX Design?  Web sites  Phone apps  Tablet apps  Stores  Buildings  Remote controls  Car dashboards  DVR menus  …everywhere! 4
  5. 5. Why is UX Design important?  If your goal is for people to have a good experience with your product, service, website, app then that experience needs design, research, and testing. NO ONE gets it right the first time (not even Apple) 5
  6. 6. What do I need to learn and be passionate about to be a UX Designer?  People  People  People 6 More specifically:  Cognitive Psychology  Behavior  Peoples’ desires and needs  Peoples’ situations and emotions  How to research  How to ask the right questions  How and why people use certain things (phones, laptops, tablets, ATM machines, car dashboards, TV menus, microwave displays, etc
  7. 7. People have experiences every day with many things. Our job as UX Designers is to make sure they are positive experiences. 7
  8. 8. Today’s exercise Perform a UX heuristic evaluation of https://keeptampabaybeautiful.org/ Brainstorm solutions to any issues found with the site Future: Present recommendations to site owners 8
  9. 9. UX Team Heuristic Review Purpose: To identify areas of the site that are doing well and areas that could be improved to enhance the customer experience. Using broad guidelines (heuristics), design best practices and embedded knowledge of both the business and user goals, UX Professionals evaluate the site through a “cognitive walkthrough”, stepping through each element of the site and analyzing the effectiveness of the interface. Identify:  Business Goals  User Goals and Context of User  Existing or Known Issues 9
  10. 10. UX Heuristic Review Sections  Home Page  Task Orientation  Navigation & Information Architecture  Page Layout & Design Consistency  Aesthetics & Visual Design  Forms & Data Entry  Trust & Credibility  Content 10
  11. 11. Home Page The home page should clearly explain what your company or product does.  Do site visitors know what they can do here?  Do the graphics and architecture on the page encourage users to explore deeper into the site?  Do the elements on the homepage focus on user’s key tasks?  Is the value proposition clear? 11
  12. 12. Task Orientation Every page on a site should have a main objective. Do site visitors know what they can do here?  How clearly is this information presented?  Are the critical tasks clear and free from distraction?  What is the attention Ratio? (The ratio of interactive elements on the page to the number of goals. This should be as close to 1:1 as possible)  Does the site provide the user with feedback about their interactions?  Is it clear what action should be performed first? Next?  In a multi-step process, are all steps clear and is feedback provided about where the user is in the process? 12
  13. 13. Navigation & Information Architecture (IA) Site navigation should provide users with a convenient and obvious way to move within the site.  Do all the navigation buttons and tabs follow a design and terminology convention?  Is there an obvious relationship between the navigation and the page the user is currently viewing?  Is the navigation system broad and shallow rather than deep (many levels)?  Does the navigation provide feedback about your current location within the site?  Do links look consistent throughout the site?  Does the navigation use “information scent” to provide the user with clues about where things can be found on the site? 13
  14. 14. Page Layout & Design Consistency Adherence to established design principles will help design so that the user knows what is important and what they should pay attention to.  Does the interface include irrelevant information or information that is not frequently used?  Do only clickable items appear to be clickable?  Are the fonts used consistently throughout the site?  Is there is balance between white space and content?  Have design conventions and patterns been used to solve common problems? 14
  15. 15. Aesthetics & Visual Design Customers will make snap judgments about a site largely based on the site’s visual appeal.  Is the site is pleasant to look at?  Are the site-wide graphics meaningful? 15
  16. 16. Form & Data Entry Forms on a website provide an opportunity to extract valuable information from site users and allow you to form the basis of a relationship.  Are form fields clearly labeled?  Are clues provided to inform the users about expected input?  Does the form validate information before the user moves on to the next step?  Does the form ask for only the information that is necessary? 16
  17. 17. Trust & Credibility The success of your site is an outcome of how your customers perceive their experience interacting with your company.Are form fields clearly labeled?  Is the content on the site up to date?  Does the content have an authoritative voice?  Is the content free from errors?  Does the site use advertisements in a professional way? 17
  18. 18. Content Information should be presented in a clear, simple, natural and logical order. Is the content on the site up to date?  Does the content use progressive disclosure to only show the user relevant content at that given time? And chunking to provide digestible information?  Are prices clearly identified with products or services?  When a lot of content is provided, are search and filter options available? 18
  19. 19. LETS GO! Now that we have our list of issues and opportunities, we’ll split into groups and brainstorm/sketch potential solutions. Groups of 3-5 Each group will tackle a set of issues. We will regroup (pun intended) and hear/look at solutions to opportunities. 19
  20. 20. Keep Tampa Bay Beautiful (.org) 20
  21. 21. Lets not forget phone/tablet! 21

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