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スマートフォンゲーム・アプリ海外プロモーション手法

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スマートフォンゲーム・アプリ海外プロモーション手法

  1. 1. ⼿手
  2. 2. About Me•  Keita Sugawara @deftrash•  DeNA Co.,Ltd.•  Engineer•  Internet Marketing –  Advertisement, Promotion, Monetization ...
  3. 3. Method of App Discovery• 
  4. 4. Method of App Discovery•  Ratings/Reviews DL Reviews and Ratings : Nielsen
  5. 5. ⽇日
  6. 6. Basic Strategy•  – • 
  7. 7. ʼ’
  8. 8. Incentivised Ads Unincentivised Ads Cross (PPI/PPE) (CPC/CPM) Promotion User Reviews Promo Codes Market SEO / Ratings Review Site Discount Social Media
  9. 9. Incentivised Ads (PPI/PPE)•  – •  ⾦金金 –  PPI : ⾦金金 –  PPE : ⾦金金•  iOS•  ⾃自 ⼊入 –  ⽬目 = LTV
  10. 10. Incentivised Ads (PPI/PPE)•  TapJoy, AppCircle, EverBadge …
  11. 11. Unincentivised Ads (CPC/CPM)•  –  ⾦金金• • •  ⼊入 ⾼高
  12. 12. Cross Promotion•  –  In-house Ads ⽣生 facebook ⼿手 ⽴立立 ⾃自 ⾃自•  ... –  Install Wall, Play Haven, Applifier, AllifyExchange ...
  13. 13. Cross Promotion
  14. 14. Promo Codes (iOS)•  ⽤用 –  Redeemcodes •  •  –  Promo Dispenser •  facebook ⼊入⼿手 Buzz • 
  15. 15. Market SEO (a.k.a. ASO)•  Android Market / App Store ⼊入 –  Description –  Keywords –  App Name –  Icon –  Screenshot –  Video
  16. 16. User Reviews / Ratings•  ⾼高 –  –  ⼒力力 Destinia
  17. 17. User Reviews / Ratings•  Appirater
  18. 18. Review Site•  –  FreshApps Daily App Show Free App Report ... – •  / –  submission guideline ) –  APK –  ULTIMATE LIST OF FREE IPHONE APP REVIEW SITES •  http://bit.ly/tRikqb
  19. 19. Discount• •  ⾨門 / –  Free App A Day 60000 80000 DL/⽇日 –  Free App Magic 10000 20000 DL/⽇日 –  App All Star 3000 5000 DL/⽇日 –  Free App Alert Free App Calender•  ⽤用
  20. 20. Social Media•  –  Social Media – 
  21. 21. Triple Media Marketing + 1 Paid Media App Market Media Owned Media Earned Media•  –  ⽬目 –  ⼒力力• 
  22. 22. Incentivised Ads Unincentivised Ads Cross (PPI/PPE) (CPC/CPM) Promotion User Reviews Promo Codes Market SEO / Ratings Review Site Discount Social Media
  23. 23. 1   2      3 4     ⾃自 ⽉月 AMoAdn  n  100 800 0 !n  !!! n  !!n n  ⼊入

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