Presentation made to students and faculty at the recently concluded Adex09 design program show at IIT Kanpur, India.

1. 06/09/09 UXpill* How to prescribe the By Deepak Pakhare | Yahoo, Bangalore IIT Kanpur, India 13 th April 2009

3. 06/09/09 technological innovation + business motive + human constraints Highlight the missing link Part 1 The User-centered Design legacy How are great products made? So do they all add up all the time…?? UXpill* How to prescribe the

4. 06/09/09 Most often..they don’t Some of the examples sourced from www.thisisbroken.com Highlight the missing link Part 1 The User-centered Design legacy UXpill* How to prescribe the

5. 06/09/09 ? Innovation Enterprise Let’s see… Aesthetics Function Highlight the missing link Part 1 The User-centered Design legacy So where is the math going wrong…?? UXpill* How to prescribe the

6. 06/09/09 The missing link is…who, me?? Human factors Highlight the missing link Part 1 The User-centered Design legacy UXpill* How to prescribe the

7. 06/09/09 Roots: Perceptual & cognitive fields of psychology, industrial design, related to or synonymous with Ergonomics Human factors The turning point: Donald Norman, 1988 What about him? His book, “Design of Everyday Things”, uses the term "user-centered design" to describe design based on the needs of the user & redefines the term “Affordance”. Definition for dummies: A profession / research discipline that focuses on how people interact with products, tools, procedures, and any processes likely to be encountered in the modern world. For more on human factors: http://en.wikipedia.org/wiki/Human_factors Example: Just as a chair “says” sit on me, a ball suggests toss me, kick me, a button says “click me” Author; Cofounder, Nielsen Norman Group Heard him saying: "Make the task dominate; make the tools invisible." Convey the importance of Human factors in design Part 1 The User-centered Design legacy UXpill* How to prescribe the

8. 06/09/09 User-centered design: Call it by any name Affordances Ergonomics Man-Machine Interaction Human Computer Interaction Interaction Design Usability Engineering Product Service Systems (PSS) & Service Design Narrate the evolution of User Centered Design Part 1 The User-centered Design legacy User centered – multi-disciplinary teams - qualitative Human factors – contributions by experts - quantitative UXpill* How to prescribe the

9. 06/09/09 The design complexity incline Narrate the evolution of User Centered Design Part 1 The User-centered Design legacy UXpill* How to prescribe the

10. 06/09/09 Hmm, ok I get where we stand on the incline…what next?? Peddle UX! Get buy-in Set up a team / be a team of one Know the domain Pick the right mix of UX activities Propose a concrete UCD approach Part 1 The User-centered Design legacy UXpill* How to prescribe the

11. 06/09/09 Formulaic approach to UCD Formative + summative usability engg. practices Reliance on: pattern-based UI design, usability heuristics, expert reviews of standalone software Indirect user involvement Reliance on: pattern-based UI design, usability heuristics, expert reviews of standalone software Propose a concrete UCD approach Part 1 The User-centered Design legacy Iterative approach to UCD Rapid & early prototyping Direct user involvement Focus on overall experience Systemic design thinking Influenced by qualitative design research & borrows heavily from ethnographic techniques UXpill* How to prescribe the

12. 06/09/09 Iterative approach to UCD Rapid & early prototyping Direct user involvement Focus on holistic user experience Systemic design thinking Knowledge base from Formulaic approach Good signs of a vibrant UCD culture Propose a concrete UCD approach Part 1 The User-centered Design legacy Practical approach to User Experience Design UXpill* How to prescribe the

13. 06/09/09 Code generator Prototyper Show what it is and what it is not Part 1 The User-centered Design legacy Business Tech Business Tech User UXpill* How to prescribe the

14. 06/09/09 Code generator environment Pretty picture aka UI dept tickets Codemaker Show what it is and what it is not Part 1 The User-centered Design legacy UXpill* How to prescribe the

15. 06/09/09 Prototyper environment proto User insights UI prototyping Biz requirements Tech design Show what it is and what it is not Part 1 The User-centered Design legacy UXpill* How to prescribe the

16. 06/09/09 Socialize Collaborate Evangelize Prototype Iterate Best practices Now go and prescribe that pill! Part 1 The User-centered Design legacy Business Tech User UXpill* How to prescribe the

18. 06/09/09 http://en.wikipedia.org/wiki/User_experience In practice, user experience design consists of one or more of the following disciplines: interaction design , user interface design , information architecture , visual design and usability . Depending on the purpose of the product, UX may also involve content design disciplines such as communication design , instructional design , or game design . The subject matter of the content may also warrant collaboration with a subject matter expert (SME) on planning the UX. Flow structure performance Form & Behaviour Presentation The elements of UX design Part 2 Demystifying User Experience Design UXpill* How to prescribe the

19. 06/09/09 Interaction design communication design instructional design game design flowcharts, prototypes User interface design Design specifications Information architecture Site maps Visual design Mock-ups Usability Reports Activities Deliverables The elements of UX design Part 2 Demystifying User Experience Design UXpill* How to prescribe the

20. 06/09/09 Potential users get to know about TXTnext Psst…try TXTnext! My TXTnext profile Ah! Get! Tra la la! Downloads TXTnext Updates profile Uses & enjoys TXTnext Jumps with joy & lives happily ever after! Usability Site maps Information Architecture Review reports Holistic user experience Communication design Interaction design Flow diagrams Co-laterals Showcase: TXTnext Part 2 Demystifying User Experience Design UXpill* How to prescribe the

22. 06/09/09 Thank you*