Communication is not merely the
transmission of messages or message
itself. It is the mutual exchange of
understanding between speaker and receiver.

Feedback is audience‘s response, which
enables you to evaluate the effectiveness
of your message.

Process of
Communication
The speaker generates Gets an Pass it on to the
an idea to share appropriate receiver
medium or channel
In the process of
communication
Response to the Interpret(decode) Receiver get the
speaker the idea idea(message)
(FEEDBACK)

 Non-verbal
Sighs Cry
Smile Frown

 Oral
Asking Question Giving Comment Shouting
Written
Replying to an e-mail Writing Comment

 Feedback makes communication meaningful.
 It sustain the communication process.
 It tells communication is making sense or not.
 It helps to plan what next to be one or say.
 It complete the whole process of communication.

Importance of feedback in communication
 Feedback is integral part of communication.
 Proper feedback helps avoid misunderstanding.
 If the audience has interpreted incorrectly there is chances to correct
it.
 Communication has produced the desired effect or not can be
determined by analyzing receiver ‘s feedback.
 Giving audience a chance to feedback is crucial for maintaining an
open communication climate.

 Effective communication are essential for an environment. Poor
communication and lack of feedback can lead to frustrated customer,
unmotivated employees and a negative corporate culture.
customer
When a customer has an issue related to services or products , he should be
availed a proper medium to provide feedback. This is the only a company can
know its service or product is satisfying to customers or not.

Employee
At each level in an organization , employees have the most effective
ideas and solutions. They should be given opportunity to share their
opinion. Their productivity can be increased by appreciating their
feedback.
Corporate culture
With a lack of feedback, a corporate culture can be unmotivated.
Feedback allows both customers and employees share their opinion ,
creating a healthy corporate environment which leads to greater
productivity motivation.

 Feedback should be job related and specific, not flattering.
 A manager should not criticize one’s opinion.
 If there is a negative feedback about a person , the feedback should
be said direct to the recipient .
 Feedback should be well timed.

By
Deepak
Unni
Jitendara
Mukesh
Rajsekhar
Sree ram