1.
FRANCHISE PROPOSAL
161 A, Dasmesh Nagar, Kharar, Mohali (Punjab) India- 140301
Phone: +91-160-5000100 , MobIle :- +91-99885-55536
Website : www.deepayurveda.com
Email : info@deepayurveda.com

2.
DEEP AYURVEDATM (Multispecility Ayurveda Clinics) a traditional Ayurvedic wellness Clinic &
Panchakarma center, came into existence in the year 2007, When Dr. Baldeep Kour started her
wellness clinic into a small space of 200 Sq feet cabin in Kharar (Mohali). But due to her futuristic
vision and with hard work, dedication and commitment towards her vision to setup a complete
Ayurveda centre and to spread the miraculous healing power of Ayurveda for the overall well
being of society, She successfully setup a full fledged Ayurveda Wellness Clinic & Panchkarma
Centre in Kharar (Mohali) in May 2011. Today DEEP AYURVEDATM become a famous ayurvedic
wellness clinic of the region where available Ayurvedic treatment & all Panchkarma Therapies
by a committed, dedicated and experienced professionals in the field of Ayurveda. Centre Located
in Kharar City, Greater Mohali, supported by the nature's ambience, well equipped with
traditional and sophisticated facilities, using & dispensing the most renowned Kerala-based
pharmacy medicines, maintaining experienced therapists, the Centers under professional
supervision is extending its services towards all general and physical ailments, chronic diseases,
medically challenged disorders.
DEEP AYURVEDA’S doctors are pioneer in Pulse reading (Nadi Priksha) , Prakriti Analysis,
Classical ayurvedic treatment, Preparation of Ayurvedic herbal food supplements. DEEP
AYURVEDA has a state-of-the-art modern Panchkarma Centre with a traditional & classical
treatment offering Health Care Services and Products through the use of the ancient and
authentic Indian wisdoms and sophisticated health care facilities
Introduction

3.
Dr. Baldeep Kour , B.A.M.S, N.D.D.Y, CC in Panchkarma
Chief Ayurveda Consultant & Medical Director
Dr. Baldeep Kour, founder of DEEP AYURVEDA, She completed her degree from renowned
University Rajiv Gandhi University of Health Science" Bangalore, in 2005. She also completed
Dip. In Panchkarma & Dip. In N.D.D.Y. , After completing her rotatory internship and practically
trained under the guidance of renowned Ayurvedic physicians in India, Dr. Baldeep Kour
started her wellness clinic into a small space of 200 sq feet cabin in Kharar (Mohali) in 2007,
But due to her futuristic vision and with hard work, dedication and commitment towards her
vision to setup a complete Ayurveda wellness centre and to spread the miraculous healing
power of Ayurveda for the overall well being of society, She successfully setup a full fledged
Ayurveda Wellness Clinic & Panchkarma Centre in Kharar (Mohali) in May 2011. She has
specialized in chronic diseases ayurvedic treatment. She also conducts Yoga & Panchkarma
camps, social activities for awareness of Ayurveda, General health, Diet and life style
modification. With her strong scientific temperament, with meager resources at hand she
started to blend the traditional knowledge with modern science and within a few years of
persistent efforts he had developed some very effective ayurvedic formulations &
combinations for chronic diseases. She is taking care of all medical assignment, new
formulations, Training Programs & treatment related job for DEEP AYURVEDA. She also wrote
so many articles for national news paper and Magazine.
About Founders

4.
Vishnu Dutt Sharma
Head- Sales & Marketing
Mr. Vishnu Dutt Sharma, co-founder of DEEP AYURVEDA. He is a sales & Marketing
professional with more than 16 years experience in FMCG & Consumer durable industry,
After completing academic & professional qualification from Kurukshetra University, he
started his career with a leading FMCG company in sales & Marketing. Extensive experience
in Developing and managing Retail Channel and there up- gradation. With his futuristic
vision & entrepreneurship skills, Today DEEP AYURVEDA touching new heights in
ayurveda field. All back end operation, rolling out, promotional activities, Medical Camp,
marketing strategies managed by himself and implementing key marketing programmes
for ramping up revenue, monitoring & reviewing the existing mechanisms gradation. Mr.
Vishnu Sharma & Dr. Baldeep endeavors to be a trend setting, World class Globally present
ayurvedic wellness clinic & Panchkarma centre offering quality and high standard
treatment to their patients enabling them to improve and maintain their health & beauty
with due regards to pre & post treatment concerns.
About Founders

5.
Proven Expertise
We have team of experienced & qualified Ayurvedic Doctor’s to examine patients,
diagnose the type of physical or mental ailments and to prescribe appropriate
Ayurvedic medicines and Having experienced and qualified panchkarma therapist
to perform all panchkarma therapies..
Sourcing Excellence
To sustain and enhance our standards of excellence in the health care industry, we
have also ties up with some of the most respected Ayurvedic Pharmacies along with
our own preparations. Their traditional knowledge and experience has served to
enhance the quality of the products & services we offer to our customers. Reliable &
trustworthy, these Ayurvedic products represent the impeccable blend of traditional
knowledge and modern production practices.
Proven Expertise and
Sourcing Excellence

6.
At DEEP AYURVEDA, our success is a result of the intensive efforts we make to offer
quality service quality and ayurvedic treatment. Our major source of new patients
is referrals from satisfied existing patients. We are extremely proud of our growth
and success, giving happy and healthy individuals to society. We are specialized in
exceptional transformational healing journey. Our healing philosophy is Holistic
healing through Ayurveda, Panchkarma, Yoga, Diet and Life style modification.
Innovation therefore is integral to our business philosophy. By ensuring a sustained
and consistent level of improvement in the quality of medicine and treatment
offered, we seek to benchmark higher standards of excellence in the industry.
Innovation

7.
DEEP AYURVEDA having well-equipped Ayurvedic Clinics & Panchkarma Centers in
Kharar , Mohali (Punjab) with the facilities of Ayurvedic Consultation, Panchkarma
Treatment, Beauty Treatment, Spa, Skin & Hair Care treatment, Ayurvedic Pharmacy,
Trained & Experienced Therapists, AC Rooms, Yoga & meditation and diet & life style
modification.
At DEEP AYURVEDA we have all the modern facilities and infrastructural
requirements for the smooth and efficient management of our ayurvedic &
Panchkarma clinic operations. We have well managed ayurvedic pharmacy and
facility to prepare medicines like – Vattie, Oils, Ghrit , Kadas, Lehas a for Panchkarma
treatment.
Infrastructure

8.
DEEP AYURVEDA has formulated a range of own herbal
preparations to treat chronic diseases. These ayuredic formulation
exclusively used and available only at DEEP AYURVEDA CLINICS.
Herbal Powders
Herbal Capsules
Herbal Oils
Herbal Juices
Herbal Ghrits
HERBAL PRODUCTS

9.
 Our Clinic is specially known for Ayurvedic treatment and all Panchkarma Therapies
needed for Treatment and to be healthy.
 Deep Ayurveda is the only clinic of tricity where available treatment based
Panchkarma Therapies and ayurvedic body massages, Spa & rejuvenation packages.
 We self prepared medicated oils, aroma oils , decoctions, medicated Ghrits, Herbal
powders, Beauty packs and ayurvedic medicine for Panchkarma Therapies.
 We do treatment on the basis of Nadi Prikshya, Jihva Priksha And Mutra Priksha.
 We do not do symptoms based treatment, But we focus and eradicate root cause of the
disease.
 Along with doing treatment for chronic diseases, We also do Diet & Life Style
Modification.
 Our Clinic is well equipped with all modern amenities.
 We have a team of experienced & qualified Ayurvedic Doctors ( B.A.M.S, M.D &
Panchkarma specialist) and qualified Panchkarma Therapists and other back end Staff
 We have full fledged Ayurvedic pharmacy and available All Ayurvedic Medicine.
Why Deep Ayurveda ?

10.
Recognizing the need of the present environment & lifestyle of the people, Deep
Ayurveda offering traditional Ayurvedic Treatment and the experiential healing spirit of
Ayurveda to expand the capacity of individuals to enhance their own health holistically.
Deep Ayurveda endeavors to be a trend setting, World class Globally present ayurvedic
wellness clinic & Panchkarma centre offers quality and high standard treatment to their
patients enabling them to improve and maintain their health & beauty with due regards to
pre & post treatment concerns. The Clinic shall differentiate itself through cordial
relationship, responsiveness, technology , scientific, competence, connectivity, immediacy ,
service environment , monitoring and infrastructure.
Our Vision

11.
 Provide the most genuine and authentic Ayurvedic and Panchkarma treatments using
traditional methodologies.
 Extend over all health care services at affordable rates.
 To spread the miraculous healing power of Ayurveda for the overall well being of society.
 To provide quality medicines and services for the cause of Ayurveda.
 To innovate and integrate contemporary know-how and traditional wisdom which turn
result in better products.
 To spread the message of Ayurveda through treatments, education, research and
development.
 To promote life in harmony with nature and taking Ayurveda to every home.
Our Mission

12.
Doctors Team:
Dr. Baldeep Kour Dr. Aarti Chandel
Chief Ayurveda Consultant Associate Ayurveda Consultant
Medical Director B.A.M.S, PG in Dip. in Panchkarma
B.A.M.S, N.D.D.Y , CC in Panchkarma
Panchkarma Therapists Team:
Sr. Panchkarma Therapist & Trainer Panchkarma Therapist
BINU K.K. Robin Thomas
Dip. in Panchkarma & Spa- Kerala Nursing Dip. in Panchkarma –Kerala
Panchkarma Therapist Panchkarma Therapist
Pooja Anish Saumya Robin
Dip. In Panchkarma Nursing Dip. In Panchkarma
Deep Ayurveda Team

13.
Director – Operation & Commercial
Head - Sales & Marketing
Vishnu Dutt Sharma
16 Years Exp. In Sales & Marketing.
.
Pharmacy In charge
Jaswant Singh
3 Years Exp. In Ayurvedic Pharmacy
Deep Ayurveda
Back End Team

14.
Treatment Specialization &
Health Packages
We specialized in following Disease's Treatment:
 Psoriasis
 Skin Diseases
 Diabetes
 Arthritis
 Digestive Problems
 Liver Disorders
 Sciatica Pain
 Slip Disc
 Joint Pain
 Kidney Stones
 Erectile Dysfunction
 Premature Ejaculation
 Low Immunity
 Jaundice
 BP & Hyper Tension
 Migraine & Stress
 Sinusitis
 Respiratory Problems
 Chronic Constipation
 Infertility (Male & Female )
 Thyroid Dysfunction
 Urinary Problems
 Weight Loss & Weight Gain Program
 Rejuvenations Packages
 Hair Treatment
 Beauty Treatment & Spa services
 Health Packages for Corporates
 Diet & Life Style Modification

15.
 We are the leading Ayurvedic Wellness Clinics of North India where all Ayurvedic
Treatment and Panchkarma Therapies available.
 Well equipped Ayurvedic & Panchkarma Clinics with all modern amenities.
 We use only self prepared oils, Herbal powders, Lehas, medicated ghee, decoction etc.
for Panchkarma Therapies. Specialization.
 Doing treatment on the basis of Nadi Pariksha (Pulse Diagnose) and after prakriti
analysis.
 Having All Type of acute & Chronic Diseases' Treatment .
 Herbal Skin Care. Hair Care, Beauty Treatment & Spa Packages.
 Available All Type of Ayurvedic Medicine, Herbal Juices And Skin Care Products.
 Board Certified & Well Experienced B.A.M.S & M.D (Ayurveda) Doctors.
 Having well qualified & experienced Therapists.
 Complete one stop Herbal Wellness Center.
 Lab & Diagnose Facility.
 Dedicated towards Customers Satisfaction.
 OPD Software to access patient data & Online Appointment Facility.
Our Specialization & Facilities

16.
 Health & Beauty Care market is estimated at US$ 50
billion in 2013-14 is expected to reach US$ 280 billion by
2020
 Middle – Class especially in the age group 25-45 years
contributing in a big way towards spending on Herbal
Health & Beauty Care
 No international players in organized Ayurvedic Health
Care & Beauty Care Retail
 Ayurveda Health & Beauty Care is one of the fastest
growing categories in Consumer spend basket
HEALTH & BEAUTY CARE
RETAIL SCENARIO

17.
Deep Ayurveda with its vision of establishing and running a countrywide
chain of Ayurvedic Wellness Clinics with its synergistic activities and by
building a powerful brand will achieve its presence through physical
Ayurvedic Wellness Clinics and extensive Media backup. Deep Ayurveda a
revolutionizing concept will give a new meaning to Ayurveda Healthcare
Industry by taking age old remedies to the masses at there doorstep. In order
to expand, Deep Ayurveda is looking for business partners all across the
major cities of country who believe in our vision and want to become
"Partners in Progress". In order to maintain this rapid pace of growth and to
become powerful national chain in Ayurveda Wellness Clinic. Deep Ayurveda
has decided to partner progressive and modern entrepreneurs across the
country through a Collaborative program. The objective is to fuel growth by
leveraging the synergies between the retail expertise of Deep Ayurveda and
the entrepreneurial spirit and effort of the select entrepreneurs who are
"Partners in Progress" with Deep Ayurveda.
FRANCHISE
OPPORTUNITIES

18.
Being a Deep Ayurveda Wellness Clinic Franchise:
DEEP AYURVEDA Retail Outlet offer a lifestyle career that
lends itself to a flexible work schedule and an opportunity to
involve family members in your business. Deep Ayurveda
look for the operators with an retailing interest and an
entrepreneurial spirit. For Running a successful Ayurveda
Wellness Clinic, we require dedication, knowledge and a
commitment to your customers and associates. We provides
a pleasurable, flexible lifestyle. As an franchise owner, you
will derive satisfaction and instill the qualities in your sales
and support staff that will make you a success.
Who Are We Looking For?

19.
 Customer focused marketing programs
 Target online marketing
 Proper local promotional activity support
 Right product mix & Product availability at the right time
 Mainly Focused on treatment based Panchkarma Therapies
 Experienced Doctors & Panchkarma Therapist
 Proper back up to each n every franchise center
 Online & Offline treatment related support
 Universally line of treatment at all Wellness Center
 Highly professionally qualified Ayurvedic Doctor Team
 Medicine & panchkarma oils inventory management
KEY SUCCESS FACTORS

20.
 Complete ONE STOP AYURVEDIC WELLNESS CENTER.
 Range of high quality ayurvedic medicines available.
 Medicines for all ailments available for preventing all the diseases.
 Herbal beauty and Hair care treatments
 Dedicated Back end support
 Total Marketing and R& D Support
 High Profits, No Risk and No Gestation Period
 Corporate Image and Reputation with Backing of an established entity
 Concepts ensuring high profit Business
 Universally accepted methodology
 Doctor & Therapist Training Support.
 Technical support know how to handle the Ayurveda Welness clinic
 No drug license required , No Doctor and No prior experience required.
WHY DEEP AYURVEDA
FRANCHISE

21.
 When you start Deep Ayurveda Wellness Clinic, You
become a business partner of Deep Ayurveda Brand.
 Deep Ayurveda is a unique concept with no direct
competitors in Ayurvedic Wellness Clinic yet.
 Clinical Tested Ayurvedic medicine formulations.
 Herbal products and herbal supplement available at
affordable rates to generate unlimited revenues
 Being on the cutting edge of innovation, you have access
to path breaking opportunities, services, products and
technologies
The Benefits of
Deep Ayurveda Franchise

22.
 Site survey
 Planning/Designing/Development of the Ayurvedic Wellness Clinic
 Deciding the product mix
 Complete training to the franchisee and their staff to run wellness
clinic
 Guidance on day to day operations and inventory control system and
processes
 Support to organize free health camps to increase customers & revenue
 Grand Launching plan for Ayurvedic Wellness clinic
 Exclusive marketing tie ups with labs and diagnostic centers .
 Cutting edge Clinic Management software
ACTION PLAN

23.
Renovated Space of Minimum 1000 to 1500 sq. ft. owned/ rented in
an ideal Location- in major commercial area, pose residential area,
shopping complex and neighborhood shopping centers operating in
urban, rural, and suburban markets. However Ayurvedic Wellness
Clinic can also be at non – Prime Location but should be easily
accessible.
The Ayurvedic Wellness Clinic should have at least:
 Reception cum waiting area of 12x15 Sq ft.
 One Doctor Room of 10x8 Sq ft,
 Two Therapy Rooms of 10x12 Sq ft each With attached washroom.
 One Steam Cabin of 10x8 Sq ft,
 Dispensary & Stocking area of 10x8 Sq ft,
 Store 10x8 Sq ft
Infrastructure Required ?

24.
Franchise Fee:
 One time franchise fee is Rs. 2.50 Lacs (Two Lacs Only)
Royalty fee:
 10% as Royalty on total monthly net profit towards
ongoing regular promotional and back end support.
WHAT IS FRANCHISE FEE ?

25.
 Working Capital of minimum of Rs. 4.00-5 .00 Lacs
towards Medicine Stock & Staff salaries.
 Financial Capacity to invest in Panchkarma instrument.
 Financial Capacity to provide basic infrastructures for
Ayurveda Wellness Center like furniture, AC, computer,
Phone and Internet etc.
 Committed working hand and compliance to our
Agreement.
Financial Capacity

26.
Minimum 50% to 60% of capital investment with in
first year & minimum 2-3 times to operating cost after
2nd year onwards positively if franchise owner work
with proper system and full of dedication.
RETURNS TO FRANCHISE

27.
 Doctors & Panchkarma Therapist placement.
 All Treatment formula and medicine related support.
 Support in promotional activity, Advertisements & Awareness Camps.
 Our efficient & systematic intensive training will ensure that you and your
staff are fully equipped to handle all sort of customer’s, guaranteeing full
satisfaction.
 Providing Brochures, News Paper leaflets, Banners, Paper ad designs
support etc.
 Online Patients leads through our websites.
 Online & Offline treatment related support.
 All Ayurvedic medicine and herbal products supply.
 Regular training program for staff to increase revenue.
 OPD Software.
INPUT FROM
DEEP AYURVEDA

28.
 All Support Tools to successfully establish every franchise outlet.
 All Treatment formula and medicine related support.
 Online advertisement, National Publicity & Brand Awareness.
 Support to organizing Health & Awareness Camps to increase revenue.
 Extensive Training of Doctors, Panchkarma Therapist .
 Target marketing & Online Marketing support
 Online leads through website
 In future we will be giving major thrust in Television & by giving
advertisement in specific magazine benefiting the whole network.
DEEP AYURVEDA
COMMITMENT

29.
Q.1.What does it take for me to own and operate a Deep Ayurveda Wellness Clinic?
 Apart from being financially stable, you only need to be desirous to excel with enthusiasm, hard –
working and have an excellent work attitude. Strong character and high motivation are significant
traits more important than previous experiences in business are essential ingredients for success.
You can rest assured that together with our extensive training your performance towards success will
be enhanced.
Q. 2.Do I need to be actively involved in the operation of the outlet?
 The initial take-off may demand long hours and complete involvement by the franchise in sales,
promotion, customer relation and other management functions. This demand on you will diminish
over time when you achieve motivation and retain loyalty from your staff.
Q.3. Do I have the choice of the location of the outlet?
 Of course, you certainly have the choice in identifying the location with considerations on the
demographics, traffic, parking and visibility parameters. We will assist and advise you in the selection
process.
Q. 4.How long will it take to start business after signing the agreement?
 After going through and understanding the content of the Collaboration agreement you should be
able to start in 15 to 30 days, unless delayed by unforeseen circumstances like; location of a suitable
site.
FREQUENTLY
ASKED QUESTIONS ?

30.
Q. 5.Will I be supported with outlet design?
 We will be on hand to guide you through the establishment of your Clinic let layout in the image
of our market identity, thus ensuring customer recognition for continuous patronage.
Q. 6. Will I be assisted in the opening of the outlet?
 To gain maximum exposure and presence we will provide assistance in the launching of your
outlet. Our representative & doctors will also be present to take you through the launch as well.
Q. 7.What form of training is provided?
 To ensure your success, Deep Ayurveda stand behind provides pre-opening training to you and
key personnel on the complete operation of the business .A confidential operations manual
detailing day-to-day operations will also be provided, for your easy future reference so that you
will be in the position to replicate our success in your business.
Q.8.Do I get any continuing guidance in the operation of my business?
 Your success is our success. To realize this, on going training and support will certainly be one of
our priorities .In addition, to constant monitor from our corporate office, periodic visits by
corporate staff rendering assistance in maintenance of standard and improvement in the
operation strategies of the outlet will be performed. First hand observation and real time
involvement are our means of keeping pace with market responses.
FREQUENTLY
ASKED QUESTIONS ?

31.
Q.9.Will we be given Advertising support?
 We will be giving major thrust in promotion through distribution of leaflets and advertisements.
Specially structured promotion activities will be planned to suit your needs or for specific
occasions.
Q .10.Will there be available the necessary forms and administration aids?
 During the course of training you will be exposed to all administrative procedures and the
complete package of all necessary documentation essential to efficient business administration.
Further, on completion of the training you will be provided, our confidential operations manual
for your future reference.
Q.11.Who decides on the retail prices of products and services?
 We condone fair practice and non- competition amongst our Clinics. All Collaborators are
required to abide by the structure of the price list set forth by Deep Ayurveda stand behind, in
the Collaboration agreement, so that consistency in the whole network prevails. However, in
exceptional situation small variant may exist as a result of geographical distant or locality
uniqueness.
FREQUENTLY
ASKED QUESTIONS ?

32.
For Franchise Inquiries Contact to:
Vishnu Dutt Sharma
Head- Sales & Marketing
DEEP AYURVEDA
# 161A, Dasmesh Nagar, Kharar - Mohali- (Punjab), India- 140301
Phone: +91-160-5000100 , Mobile: +91-99885-55536
Website: www.deepayurveda.com
Email : info@deepayurveda.com
CONTACT US

33.
THANKS