an initiative by ITC in to tap the rural india & benefiting the farmers as well as the company

2. Shefaligarg

3. Shiprasingh

4. Tanushreebaral

5. Vickramsingh

7. In the house of one trained farmer, Sanchalak

8. Within walking distance of target farmers

9. Warehousing Hub with Internet Access

10. Managed by the erstwhile middleman, Samyojak

12. Computer

13. Internet

14. Multimedia

15. Broadband

16. Smart Card

17. Physical Reach:

18. Choupals within walking distance/by tractors.

19. Multipurpose WH hubs within driving distance

20. Key Intermediaries:

21. Sanchalak (1 per cluster of 5-6 villages) 1500/state

22. Sanyojak (1 per group of 10-15 choupals) 100/state

23. ITC (support the farm produce marketing end)#23

25. Comparisons between “ideal” practices and “actual” practices are also described.

28. Four links:

29. Exploring world demand

30. World production

31. Mandi trading volume

32. Mandi pricing lists

36. Food Grains (Rice, Wheat and Pulses)

37. Feed Ingredients (Soya bean )

38. Edible Nut (Groundnut)

39. Coffee & Spices

41. Services Providing Relevant and Real Time Information Customized Knowledge Supply Chain to Farm Inputs Direct Marketing Channel for Farm Procedure

43. As this model gains popularity more marketers would follow.(competition)

44. Unionizing of Sanchalaks as the number increases

46. Access to the Underserved Rural Markets

47. New ITES Business Opportunities

48. Shareholder Value through Serving Society

50. Information (e.g., Price Discovery) Video Knowledge (Customized) Mandi PRODUCT & SERVICE PROVIDERS Farmer Choupal Saagar Samyojak Sanchalak VILLAGE PAN-INDIAN TOWN IMPACT AFTER THE INTRODUCTION OF THE e-choupal Sell: Price discovery @ village, choice, efficiency Transactions Information + Customized Knowledge @ village, high quality, competitive prices, superior service Buy:

51. The Mandi Chain Rs per MT Trolley Freight to Mandi = 100 Filling & Weighing Labour = 70 Labour Khadi Karai = 50 Handling Loss = 50 Farmer Incurs 270 Commission to Agent = 100 Cost of Gunny Bags (net) = 75 Labour (Stitching, Loading) = 35 Labour at Factory (Unload) = 35 Freight to Factory = 250 Transit Losses = 10 Processor Incurs 505 775 Total Chain Transaction Costs without e choupal #19

52. Transaction Costs reduced The eChoupal Chain Rs per MT Trolley Freight to Mandi = 100 Filling & Weighing Labour = 70 Labour Khadi Karai = 50 Handling Loss = 50 Farmer Incurs 270 Sanchalak = 50 Commission to Agent = 100 Cost of Gunny Bags (net) = 75 Labour (Stitching, Loading) = 35 Labour at Factory (Unload) = 35 Freight to Factory 100 = 250 Transit Losses = 10 Processor Incurs 505 185 775 Total Chain 185 #20

53. A win-win Deal Company Logo

55. Logistics savings between the farm and factory leg by eliminating certain non-value-adding activities in Soya

56. Margins from cost-quality optimization by segregating at source (farmer level) and matching with the needs of different customer segments in Wheat

57. Price premiums from sophisticated global consumers through export of products traceable to farms / practices in Aqua #18

59. Improve Farmer Livelihoods

60. Long Term Community Impact programmes

61. Pilot in 4 districts of MP & UP

62. Livestock Management programmes

63. Water Management

64. Self Help Groups focusing on women

65. Synergizing the skills of

66. ITC ‘s management skills,

67. “e-choupal “reach

68. The knowledge & experience of NGO’s #25

69. BENEFITS FOR THE FARMERS Causeway cum stop dam,Nalkui village Livestock management

70. BENEFITS FOR THE FARMERS contd… Earthen dam , Morewani village , MP Women self help groups

71. Methods used for imparting the knowledge of e-choupal Demonstration Demonstration Training

72. e-choupalNETWORK

73. FUTURE OF e-choupals

74. RURAL RETAIL

75. Thank You !