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Attracting and working with travel writers and bloggers

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Attracting and working with travel writers and bloggers

  1. 1. Attracting and Working With Travel Writers and Bloggers
  2. 2. Do you really want to? http://youtu.be/LpCQuzF4dU8 Are you ready for tourists? Do you have things for bloggers to share? http://www.youngdigitallab.net/social-media/between-facebook-and-farmers-switzerland-gets-ready-for-tourist- invasion/
  3. 3. Sebi and Paul do whatever it takes to make your visit to Switzerland perfect
  4. 4. Are you connected? Facebook Twitter LinkedIn Tumbler Pinterest
  5. 5. What will they write about? Walking and driving tours Small business events Historical facts and info Agritourism
  6. 6. Harvest Tour 2011 http://www.flickr.com/photos/debworks/s ets/72157627792049700/
  7. 7. Partnerships TownsEnd Winery Maynes Grove/County Conservation Local musicians Local church women’s group Farm Bureau Latham Hi-Tech Seeds Sukup Manufacturing Company Historical Society Chamber of Commerce ABCM Corporation Franklin County Arts Council Public Library Orange Possum Windsor Theatre
  8. 8. Return on Investment  http://amomfirst.wordpress.com/tag/harvest-tour/  http://allinaniowamomsday.blogspot.com/2011/10/harvest-tour-2011-hampton-iowa.html  http://hamptonchronicle.com/harvest-tour-to-give-insight-into-farm-life-p4204-1.htm  http://www.thefieldposition.com/2011/10/field-fare-family-fun-abound-in-franklin-county/  http://www.flickr.com/photos/jocelynwallace/6204846732/in/photostream/  http://300wordsaday.com/  http://allinaniowamomsday.blogspot.com/2011/10/country-heritage-bed-breakfast-hampton.html  http://needalittleadvice.com/2011/10/02/community/  http://www.facebook.com/media/set/?set=a.2341501770810.2126175.1047905483&type=1  http://www.flickr.com/photos/jnswanson/sets/72157627667134359/  http://www.publicrelationsprincess.com/2011/10/social-media-tourism-in-hampton-iowa.html  http://precag.blogspot.com/2011/10/agriculturecommunitynew-friendsgreat.html  http://www.thefieldposition.com/tag/harvest-tour/  http://harvestcountybloggerstour.tumblr.com/  http://needalittleadvice.com/2011/10/05/bloggers-over-moon/
  9. 9. Long Tail
  10. 10. Bloggers Tour
  11. 11. Does it work? http://www.drewsmarketingminute.com/201 2/07/twitter-and-facebook-roi.html
  12. 12. Value of ROI
  13. 13. Always Think Local First Who’s talking to you already online?
  14. 14. Facebook
  15. 15. Twitter It’s about outreach --- you want those people to visit you, but first you have to find them! Create your own Tourism twitter account and start looking for people to talk to.
  16. 16. Twellow
  17. 17. Local Tweeps
  18. 18. Bloggers and Blogs
  19. 19. Google Blog Search
  20. 20. Twitter Search
  21. 21. Tourism Currents http://www.tourismcurrents.com/january- 2010-find-your-online-champions
  22. 22. Mashable http://www.mashable.com New? Print these cheat sheets out before you begin http://mashable.com/2012/07/09/social- media-cheatsheets/
  23. 23. http://thetravelbite.com/travelchatsontwitter/
  24. 24. Twitter Apps and Directories  TWITTER APPS & DIRECTORIES that will help get more Followers  There are a lot of Twitter Apps out there that claim to get you more followers. Well, they actually help you find followers with similar interests to you or show you who you follow that doesn’t follow you, etc. Whichever ones you do use, only proceed if you feel comfortable with how they use your information, only login with Twitter Auth (which brings you to Twitter to login and then takes you back to the app) so you don’t need to give them your logins and, if they autofollow or send direct messages for you, ensure that you have control as Twitter now restricts the number of automatic actions that can be taken at a time.  http://friendorfollow.com – shows you who you are following that is not following you.  http://tweeteffect.com – shows you what tweets caused you to gain or lose followers  http://wefollow.com – directory of Twitter users tagged by topic  http://www.tweriod – tells you when your followers are online  http://klout.com – popular app that measure a user’s influence based on a number of Twitter metrics  http://refollow.com – an app that helps you manage follows/followers  http://www.twellow.com – a ‘Yellow Pages’ for Twitter users  http://twitaholic.com – ranks Twitter users by number of followers and also provides statistics on your followers if you sign up.  http://twiends.com – find users with similar interests  http://paper.li – generate a daily or weekly online ‘paper’ showing links posted by the people you follow or a Twitter list you have created. I find that many of the people included really appreciate being included and retweet the link that comes out under my account so it has brought a number of new followers with relevant interests.  http://tweetpdif.com – compare follows/followers of two or more users  http://twtrfrnd.com/ – another app to compare follows and followers between two users.  http://twidiumapp.com – $45 after a 7 day trial for app that will send follow requests to related accounts.  http://socialnewswatch.com/top-twitter-users/ – top Twitter accounts that will follow you back (from 2009, but still useful if you want to try getting more followers by following a good few that auto follow back.)  Most of these are free apps, some have premium versions, so remember you get what you pay for! http://www.searchenginejournal.com/how-to-get-twitter-followers/29960/
  25. 25. Pinterest
  26. 26. Pinterest Directory
  27. 27. Websites to Visit Midwest Travel Writers http://www.mtwa.org/ Travel Iowa http://www.traveliowa.com/ Greater Franklin County Iowa www.buyoneproductlocal.com
  28. 28. Find this info online…. You can view this informational slideshow at http://www.slideshare.net/debworks/ Or at http://pinterest.com/debworks/marketi ng/ Or visit my blog at http://www.needalittleadvice.com

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