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The Cultural Impacts of the Social Web - Gnomedex 2007

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The Cultural Impacts of the Social Web - Gnomedex 2007

  1. 1. “Stop Yelling and Start Weaving” <ul><li>Communicating in a Relationship Economy </li></ul>Deborah Schultz www.deborahschultz.com Technology changes, humans don’t
  2. 2. We are inherently social animals
  3. 3. Way way past <ul><ul><li>Life was simple. </li></ul></ul><ul><ul><li>Our universe was small </li></ul></ul>
  4. 4. Recent past – Tribe moves away Photo by misterbisson http://www.flickr.com/photos/maisonbisson/89704297/
  5. 5. phone, email, god, more email??!! No more email
  6. 6. Present <ul><li>The world is your oyster </li></ul>Photo by gustavog http://www.flickr.com/photos/gustavog/9708628/in/set-222111/
  7. 7. <ul><li>The Flickrverse - connections are far flung and diverse . They are driven by expression and socialization </li></ul>
  8. 8. They happen everywhere, and anytime <ul><li>and they cross boundaries </li></ul>
  9. 9. But are these relationships “real”?
  10. 10. <ul><li>God, I hope so! </li></ul>
  11. 11. In fact, the medium is the relationship <ul><li>complex, light and diverse </li></ul>
  12. 12. We live - again - in a relationship economy <ul><li>Transactions are the by-products of healthy relationships . The global economy is shifting from a mass media, consumer mass-marketing model to one that is far more emergent and decentralized . The involuntary loyalty of &quot;sticky&quot; services is falling victim to the far preferable voluntary loyalty won through responsiveness, quality, excellent service, reliability and trustworthiness. </li></ul><ul><li>Sometimes, transactions don't matter . </li></ul><ul><ul><ul><ul><ul><li>-Jerry Michalski </li></ul></ul></ul></ul></ul>
  13. 13. Relationships are hard and messy and subtle <ul><li>They come to your aid when you least expect em in weird and wonderful ways </li></ul>
  14. 14. Think of it as relationship bricolage <ul><li>Bricolage is what tinkers do-collecting odd bits of stuff they think may be potentially useful, then using whatever bits seem to work in the context of some later repair job. Simple. And yet profound. Because the bits the bricoleur ends up using were not designed for the use they end up being put to ”. </li></ul><ul><ul><ul><ul><ul><li>Chris Locke </li></ul></ul></ul></ul></ul>
  15. 15. You never know which of your online contacts will impact you when and how
  16. 16. We weave <ul><li>between networks within networks over and around </li></ul>deb, get an n95 best place to get a drink around here? woot - we launched! John - when you guys launching your new API? deb, it’s john thanks for email on new features sent to dev team anyone know a great fish place to eat in Seattle
  17. 17. When you weave, cool shit happens http://www.flickr.com/photos/eyefruit/179553810/
  18. 18. <ul><li>www.VirtualCapacity.com </li></ul>[Gratuitous Image Slide]
  19. 19. Skills of the Weaver: <ul><li>Listener </li></ul><ul><li>Connector </li></ul><ul><li>Critic </li></ul><ul><li>Partial geek </li></ul><ul><li>Detective </li></ul><ul><li>Catalyst </li></ul><ul><li>Diplomat </li></ul><ul><li>Juggler </li></ul><ul><li>Approachable </li></ul><ul><li>Intuitive </li></ul><ul><li>Inquisitive </li></ul><ul><li>driven by relationships </li></ul>networkweaving.com/blog/2007/04/companion-planting.html
  20. 20. Thanks, btw So get out there and relate it’s in your nature!
  21. 21. How do you tune your weaving? <ul><ul><li>Be real </li></ul></ul><ul><ul><li>Jump in </li></ul></ul><ul><ul><li>Get transparent </li></ul></ul><ul><ul><li>Find your communities - online & offline </li></ul></ul><ul><ul><li>Be a catalyst </li></ul></ul><ul><ul><li>Know when to “let it go” </li></ul></ul><ul><ul><li>Be human - multi dimensional </li></ul></ul><ul><ul><li>Create opportunities to socialize </li></ul></ul><ul><ul><li>The love you give is equal to the love you get </li></ul></ul><ul><ul><li>Listen. Rinse. Repeat </li></ul></ul>

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