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Code, Shmode - people trump algorithms. Tummeling for success

A talk to Startup festival Montreal on the importance of People not just Code. In a world where access to information is cheap and we are no longer command-n-control - the human skills of the "tummler" will ensure success.

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Code, Shmode - people trump algorithms. Tummeling for success

  1. 1. Code, Shmode,it’s People that Matter!Tummeling for successStartupFestival, MontrealJuly 2012Deborah Schultzwww.deborahschultz.comwww.tummelvision.tv@debs #tummel http://www.flickr.com/photos/mrbula/1237966750/sizes/m/ http://www.flickr.com/photos/98469445@N00/299313394/
  2. 2. First, a little about me‣ “Of the Web”‣ Reformed marketer‣ Human centered lens‣ Partial geek [alas, I don’t code]‣ “Translator, Catalyst, Pattern finder”‣ Formal work ‣ Founding Partner, Senior Fellow, Altimeter Group ‣ Co-founder Tummelvision ‣ P&G Digital Advisory Board Member ‣ Six Apart ‣ Executive Director NYC Info Center ‣ Launched Citibank.com
  3. 3. http://www.flickr.com/photos/thomashawk/5327432805/sizes/l/in/photostream/This is a talk about people! Algorithms alone can’t do it @debs #tummel
  4. 4. http://www.flickr.com/photos/saxcubano/440777294/It is not about this don’t be swayed by the bling
  5. 5. A reminder
  6. 6. http://flickr.com/photos/dharmasphere/83294738/We are inherently social animals
  7. 7. Way way pastLife was simple
  8. 8. ttp://www.flickr.com/photos/generated/Today, everything is Nodes are not just data but people connected & things
  9. 9. We bring our behaviors with vibrant, chaotic, organic us online
  10. 10. “We are weaving a global brain” VisualComplexity.com -Jerry Michalski
  11. 11. Culture of sharing Easier than ever before
  12. 12. Death of the Grand GestureContinuum vs Episodic http://flickr.com/photos/dharmasphere/83294738/
  13. 13. You build authentic networksAnticipation before you need them
  14. 14. And yet….Web is still pretty binary
  15. 15. An adolescent hasn’t quite figured itself out
  16. 16. http://www.flickr.com/photos/melkorcete/It takes us a looong time to We are agile as people but not as a adapt between versions species
  17. 17. http://www.flickr.com/photos/wishymomEvery new technology brings new tensions and a reshaping of social frameworks @debs #tummel
  18. 18. http://www.flickr.com/photos/malwethAs a result - we often feel like thisShifting rules - Leads to vulnerability, social discomfort and fragile trust
  19. 19. private persistence personal identity truth “friend” authentic currency rude trust presence reciprocity respect honesty anonymity value free ownership intimacy accountability public urgency secret comfort appropriate self share celebrity objectivity influence constancy commerce Source: Thomas VanderwalAnd we are renegotiating a vast array of social connections & definitions @debs #tummel
  20. 20. The subtext of language whenPhatic Communication connecting @debs #tummel
  21. 21. Lets examine a single piece of human interaction @debs #tummel
  22. 22. Let’s Break it Down‣ Handshake‣ Greeting‣ Response‣ Handoff‣ Feedback‣ Make me smarter about me
  23. 23. Enter is a handshake
  24. 24. Sign-in is a greeting Acknowledges me
  25. 25. Did you know.... Handoff
  26. 26. Make me smarter about me & you
  27. 27. This new participatory world requires a combinationof new design thinking, more sophisticated techtools and a renewed focus on human skills &emotion
  28. 28. Tummlers & TummelingOne, such as a social director orentertainer, who encourages guestor audience participation. 2. Onewho incites others to action.ETYMOLOGY: Yiddish tummler,from tumlen, to make a racket.Learn more at Tummelvision.tv
  29. 29. Rahav Segev NYTimes http://graphics8.nytimes.com/images/2007/04/11/arts/11stoo_CA0.600.jpgWith the customer In the pit making it happen! @debs #tummel
  30. 30. Sample Tummel Skills‣ Listener‣ Teacher‣ Connector‣ Emotive‣ Supportive‣ Critic‣ Catalyst‣ Diplomat‣ Approachable‣ Intuitive‣ Inquisitive‣ driven by relationships http://www.flickr.com/photos/98469445@N00/299313394/
  31. 31. We are living in a world where your code is nolonger your differentiator - you are!What you stand for, how you design, communicate, gather and understand people andhuman behavior!
  32. 32. New framework for aparticipatory web‣ Organic vs Static‣ Emotion vs Data‣ Relationship vs Transaction‣ Continuum vs Grand Gesture‣ Anticipation vs Reaction‣ Relevance vs Chronology
  33. 33. Some Practical Steps‣ Be a sociologist or ethnographer‣ Think of yourself as a host‣ Be vulnerable‣ Help people participate‣ Make them smarter‣ Use human words‣ Hire a person to help [not an FAQ]‣ Think constancy not episodic‣ Remember you build a true network before you need it! http://www.flickr.com/photos/gordonr/42555739/
  34. 34. Thanks!Thriving in a networked world!Learn more at our podcastwww.Tummelvision.tv@tummelvision#tummelDeb Schultzdeborahschultz@gmail.comwww.deborahschultz.comslideshare.net/debs@debs

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A talk to Startup festival Montreal on the importance of People not just Code. In a world where access to information is cheap and we are no longer command-n-control - the human skills of the "tummler" will ensure success.


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