Nigel Morgan - Facebook

1. FACEBOOK:
HOW TO LOSE FRIENDS
AND INFLUENCE PEOPLE
With Nigel Morgan

2. TODAY’S AGENDA
 Introductions
 Social Media & You
 Facebook Profiles & Pages
 Creating a business page
 Getting people to ‘like’ you
 Pages vs. Groups
 The Experiment
 Google vs Facebook
 Banishing Farmville
 Q&A

3. JUST CHECKING...

4. A LITTLE BIT ABOUT ME
 Journalist
 Thames Valley Police
 Morgan PR
 Social Media Director

5. ISN’T FACEBOOK...

6. SO YOU HAVE A FACEBOOK PROFILE?

7. HOW ABOUT A FACEBOOK PAGE?

8. QUICK EXERCISE
 What business pages could you use?

9. CREATING A BUSINESS PAGE
 http://www.facebook.com/pages/create.php

10. HOW TO GET PEOPLE TO ‘LIKE’ YOU

11. HOW TO GET PEOPLE TO ‘LIKE’ YOU

12. QUICK EXERCISE
 What would you put on your business pages?

13. PAGES VS GROUPS

15. THE EXPERIMENT

16. REACTION TO MESSAGE
No response
Liked
Replied
Already Liked

17. STRANGER DANGER
 Who are they?
 What connections?
 Could it be a business opportunity?
 Are they on Twitter?
 Are you LinkedIn?
 Rejection message

18. BEING UNFRIENDLY!
 Who are they?
 What connections?
 Could it be a business opportunity?
 Are they on Twitter?
 Are you LinkedIn?
 Farewell message

19. QUICK EXERCISE
 Draft your rejection messages!

20. GOOGLE ADWORDS VS FACEBOOK ADVERTS

21. HOW DOES IT FIT INTO ORGANIC PR?
Blog/News
Monthly
Facebook
Newsletter
Flickr Website & Press
Releases
Permission
Marketing
Video &
YouTube
Podcasts
Twitter LinkedIn

22. BONUS! HOW TO BANISH FARMVILLE

23. WHAT QUESTIONS DO YOU HAVE?

24. MAKING FRIENDS WITH MORGAN PR
 www.morganpr.co.uk
 facebook.com/MorganPR.co.uk
 @Nigel_Morgan
 @MorganPR
 @DailyPRTips

25. FACEBOOK:
HOW TO LOSE FRIENDS
AND INFLUENCE PEOPLE
With Nigel Morgan