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So what Does Social Media Do for you?
Tells People you exist
Allows people to get to know you
Allows people to like and trust you
Shows off your products and expertise without selling
And finally brings them to your website – hopefully warmed up
Keep in contact with Customers after they have bought
Ask for feedback and testimonials
Monitor what people are saying about you good and bad
Keep an eye on your competition
Make contacts: Suppliers, service providers and people who
might refer you to their friends
So Where to Begin?
Absolute Number One thing –
Get Google Analytics on your website
Without that you will not know which
of the next steps is working for you
There is no Right Answer
You have to play around and experiment
Find the type of social media that you enjoy using
Find the content that appeals to your ideal market
Mix it up and keep tweaking it
So go out and play….
Main Social Media Channels to Experiment with
Other Channels to Consider:
To form a Strategy for your business
Take each Social Media Channel in turn
Get a How to Guide and focus on learning to use that
channel exclusively for a week or two
Post every day and experiment with different types of content
Evaluate – how do you feel about using it and what results has
Decide if you want to keep it and how it will fit in with the
other channels you are using
Move on to the next one
Putting it all Together
Devising a schedule
– what to post /when and where?
Social Media dashboards
Managing your time
What to post
Make them think
Make them Laugh
Make them know you, trust you and like you
Display your expertise
Engage them in conversation
Use Multiple Types & Forms of Content
to Keep Your Audience's Interest
Provide a Blurb of What's to Come
When Promoting Content
• When you share any content on social media,
always provide a little blurb to help pique interest
and make your audience curious.
• You might say something like "Pay special
attention to tip number 2" in your promotions.
• Ask them "What's your favorite tip? Come back
and share in the comments."
Ask Your Fans What They Want
Send out a survey, answer
questions, and more to find out
what your connections what.
The more you give them what they
want, the more they're likely to
engage with you in social media.
Update Your About Pages & Social
Start updating your “About” pages
on your websites, and all your social
Your About pages, Contact pages
and Social Media profiles are great
places to cross promote.
Develop a Brand Image, which goes
across all of your Social Media
Channels and your website
When to post
Go to your Facebook page – select See Insights, then Posts
Social Media Dashboards
Keep Conversing With Your Audience
Apps on your smartphone enable you
to speak with your audience at all
Post from different locations; it shows
that you're a busy person who cares
about your audience.
Use apps to schedule weekend
Top Tips For Growing Your
Social Media Following
YOU WANT A LOT OF TARGETED FOLLOWERS WHO ARE WILLING TO ENGAGE
WITH YOU AND ANSWER YOUR CALLS TO ACTION.
Share Unique High Quality Content
Sharing relevant content often is one
of the surest ways to get more
Post blogs and articles on your
webpage and link to them
If your content is unique, and high
quality, your followers will share it too.
Share Your Connections' High Quality
Share other people's content that is
relevant to your audience.
You share only content that is relevant
to your audience.
Share content from business owners
not in direct competition with you, but
who sell products and services to the
Ask Your Partners, Current Customers,
Vendors, Friends & Associates to
Ask them to follow you on all the other
places you consistently share
Create a special invite in an email
newsletter that you send to each
member of your audience, as well as
to connections that might not be
customers but who may know
Set Up Share Buttons, Badges, and
More on Your Website
Set up buttons, badges, and links that
makes it easy for your audience to
connect with you.
Place all the ways to contact you
including your social media places on
your contact page.
Multiple places help your audience
connect with you easier.
Use Your Signature Lines and Bios
Include links to all your social media
accounts in each email that you send
Use your signature line to connect with
people, including social media
networks that allow it.
Put links to your social media in any
newsletter, direct mail, business cards,
and other marketing collateral you
Link To Your Social Media
• Link to your social media through
webinar thank you pages,
whitepapers, eBooks, guides, blogs.
• Cross-promote social media accounts
by promoting your Facebook on
Twitter, your Twitter on Facebook, and
• Make it super easy for your audience
to find you, connect with you and
engage with you.
Don't Forget Your Calls To Action
Always include a call to action (CTA).
What do you want people to do? Tell them
"Like" me, "Follow" me, "Answer" me, “Visit my
Include the CTA in all your emails, thank you
pages, blog posts, eBooks, eReports, and
Encourage Fans and Followers to
Ask your current fans to invite
Ask your customers to make videos
or memes about what they love
about your product or service and
share it, as well as tag you.
Engage With Others
On every social media account it is
imperative that you engage directly
with those who speak to you and to
actively respond to questions and
provide answers to those who ask.
In addition, it's important to comment
on and interact with people on their
own social media accounts too.
If you want to know more
Check out my ebook:
Mum’s the Boss guide to Social Media Management
One to One Social Media Consultation over Skype
Establish what you are doing now
Provide tips as to where you could improve
Train you in areas where you are not confident
Contact me: firstname.lastname@example.org