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Green packaging

This presentation gives a brief insight into the utilization of using natural materials for product packaging in order to create a sustainable business cycle. The company of focus is DELL.

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Green packaging

  1. 1. GREEN PACKAGING Debolina Das http://debolinadas.com/ http://ca.linkedin.com/in/debolinadas
  2. 2. Traditional Packaging-EnvironmentKiller?  Over five trillion plastics bags used every year = almost one million consumed every minute  Non-biodegradable eg. Plastics, Styrofoam  Landscape litter = emission of toxic gases  Go into soil and water killing 100,000 animals every year
  3. 3. Green Packaging– The New Trend?  Demand for Green Packaging projected to increase 5.7% yearly to $211.8 billion in 2015  58 billion lb of material to be consumed from the environment  Strong growth in Asia, but U.S. remains leading market  Increasingly affecting consumer’s choice of product
  4. 4. Green Packaging-The New Trend? 0 30 60 90 120 150 180 210 240 2005 2010 2015 BillionsofDollars($) World Green Packaging Demand Other Regions Asia/Pacific Western Europe North America
  5. 5. Pack it Green!  Optimises environmental performance - responsibly sourced materials - biodegradable  Meet market criteria - performance, cost, reliability  Meet consumer choice and expectations  Be recovered efficiently after use
  6. 6.  COMPASS (Comparative Packaging Assessment) – Emission & consumption metrics, etc.  SPC (Sustainable Packaging Council) – NPO for the USA, Canada & Europe regions – 200+ member organizations Metrics
  7. 7. Examplesof SustainableMaterials • Banana peels • Coconut hulls • Palm • Rice hulls • Sugar beets • Industrial waste • Sustainable wood products
  8. 8. Advantages PACK GREEN COST SAVINGS ATTRACT CUSTOMERS INCREASED SPACE MAINTAIN BUSINESS
  9. 9. DELL  Started Green Packaging initiative in 2008  Ranked among top 5 most green companies in 2012  Eliminated about 20 million pounds of packaging for its laptop and desktop computers across the world  Savings of $8.1 million by 2012 end.
  10. 10. The 3 C’s – Innovationin PackagingDesign CUBE • Package size decrease by 10% by MultiPack Packaging • Package volume down by 12.1% CONTENT • Use recyclable/ sustainable materials-up by 40% • Bamboo and Mushroom packaging • Cushioning made from recycled materials CURB • Provide more recyclable packaging for customers • Use 75% recyclable contents
  11. 11. Bamboo Packaging  Sourced in China (75% of manufacturing operations )  FSC certified bamboo used  Very durable- more than steel  Grows very fast – no replanting required  Promotes healthy soil
  12. 12. EcoCradle–Mushroom Packaging  Environment waste compressed to produce mold  Mushroom grown on it  Reaction produces material similar to Styrofoam  Less energy used to produce package
  13. 13. Triumphover Challenges Danger of food depletion of the Panda - bamboo What they did:  FSC standards ensure that sourced bamboo is far from their habitats  Type of harvested bamboo not eaten by Pandas
  14. 14. GoingForward  Satisfying the needs of a growing population  Competitive edge only temporary?  Possibilities of alternate environment depletion
  15. 15. Discussion • Should “sustainable” companies change products to suit packaging materials? • What are some intangible disadvantages to green packaging?
  16. 16. Take-Away Think beyond the sale A fine balance between raw material sourcing and waste reduction Packaging only a section of the inter- connected sustainability life cycle
  17. 17. Appendix
  18. 18. Reference • The Freedonia Group Inc., August 18, 2011. World "green" packaging demand to reach $212B in 2015. • Terry, L., April 2012. Packaging Goes Green. Inbound Logistics. • Atkinson, W., July 2008. Green Packaging: Waste Not, Want Not. Inbound Logistics.

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