1. TV viewing will become more personalized as consumers choose on-demand content over cable packages. New business models and streaming technologies will proliferate. 2. Social networks and communities will fragment as people use different platforms for different aspects of their lives. 3. Photo and video sharing on social media, especially on mobile devices, will increase as people document their lives through snapshots.

1. 10 Trends for ‘11

2. #1 TV ON THE WHATEVER
2010 saw incredible leaps in the ways we can view content.
From web enabled TV to streaming services it’s never been easier
to see what you want, when you want, where you want. This year cable
companies will feel the strain as consumers decide that they are going to
pay only for the content they want to see. The market will be flooded
with new business models and technologies for our content thirst.

3. #2 DIGITAL VELVET ROPES
This year you will see more and more breakdown of the social community.
People will use different applications and sites for different parts of their life.
Since most things are social in functionality users will only include the people
and tribes that relate to that given utility. As technology and our comfortability
with it increase we are breaking away from one stream into many streams.

4. #3 POSTCARDS FROM THE WEB
Last year it was all about Twitter and in 2011 it will become much more visual.
Since mobile phone photography and video have replaced our point and shoots, and
applications like Instagram and Path have made them social - This year you will
follow people’s journey through life via snapshots.
It’s the era of the digital postcard.

5. #4 INSATIABLE APP-ETITES
Now that our mothers and possibly even grandmothers have embraced
mobile applications as well as phones becoming a bigger part of how we view
the internet - This year the trend to develop experiences for mobile
will to continue to skyrocket.

6. #5 MORE STUFF
The echo chamber, band of the second, the must see video,
ad campaign, movie, website, application, or infographic is only going
to increase as our life of content creating continues to grow.
We’ll continue feeding the machine in hopes of internet fortune and glory.

7. #6 BLUE LIGHT SPECIALS
In the old days K-Mart would announce a quick sale while you were in the store.
Shoppers would rush to aisle 12 to capitalize on the crazy savings.
Today we have sites like Groupon and Gilt offering us their sales of the day.
Now that it’s all about location I think the trend of targeting shoppers based on
where they are will be at the forefront for 2011.

8. #7 LIVING IN DIGITAL
Tweeting, and Facebooking are norms for you, me, and our mothers. As we become
more comfortable sharing our thoughts, and lives with the world we are only going
to see increases in the realms of life casting, vlogs, and video on the web.
Web Pioneer Josh Harris has been saying for years that we will be living our life
on the internet for the world to see. In 2011 I think his premonitions are closer to a
reality.

9. #8 CUSTOMIZED COMMODITIES
We can make custom books, shoes, and t-shirts to name a few.
Advances in 3-D printing and the customization of everything is pushing us
closer to being able to live the life we always dreamed being individualistic
all along the way.

10. #9 DIGITAL DOWNTIME
Last year there were many books about our transition into our “always on” digital
lifestyle, and how it’s affecting our brains, attention spans, and lives.
This year I think we will get a better grasp of technology’s place in our lives
and there will be a concerted effort to take time away from the grid
for human interaction, or self introspection.
Technology will still be a huge part of our lives, but we will still find
more opportunities to feel human.

11. #10 DEATH OF THE DEATH OF
ADVERTISING
2010 was definitely the year heralding the end of advertising. Well another year and we
are still here trying to figuring out how to harness technology for our clients,
and learning along the way.
Let’s make 2011 the year Advertising is reborn.