2. The Exact Process Used by Matt
Larson to Build His Own Personal
Infantry of Wholesalers
Having a steady stream of great deals coming in is crucial to making massive amounts of money
as an investor. Whether you are looking to wholesale them, fix and flip or buy and hold. The
challenge is, even with a great system of your own, you are still only one person and the number
of deals you can find by your “lonesome” is limited. What if you could clone yourself?
Well, in an interview with Matt Larson, he shared the exact process he used to do the next best
thing…a technique that exponentially multiplied the number of great deals coming in to him,
using the efforts of other investors. In fact, once he found the people, he even started training
them a little on how to do their work even better. The end result is a tiny little army of scout
bringing him deals that he can turn into profits faster than ever.
The first technique is really easy. All you do is keep your eyes open when you are driving
around town or see an ad in the paper or online:
Technique #1: If you have a buyers list, or can move deals quickly this is a great
technique to get prime deals in front of you.
Here’s How It Works
Every time you see a “we buy houses” sign, call the number. (Usually those people are
wholesalers).
When you call, say:
“I’m a buyer in the area and I move a lot of properties.” (You can adjust that if it’s not true for
you yet)
Tell them the next time they get a deal to call you first. The incentive for them is in your ability
to move the houses quickly. If you can move it fast, they get their money faster and that will
motivate them to repeat the process as often as possible.
Technique #2: Leverage REI* clubs. (A lot of wholesalers go to REI clubs to get
started). * Real Estate Investor
Here’s How It Works
Matt sent an email to a main REI club, telling them what he wanted in detail and how
many houses he wanted to close on every month. It worked tremendously well. Once he got
responses, he even taught them how to run bandit signs, how to get deals and that just feeds
a ton more deals to matt.
The three emails he used are reprinted below with descriptions.
3. • This is the VERY first email Matt sent.
• You need to adjust the areas which are highlighted to fit your criteria.
1. Intro Email: Sent to the head of the REI club to forward to all members.
Hi All,
This is Matt Larson. My company has been extremely blessed in 2011. We have had a great year
and 2012 is looking to be even better. I am in extreme need to buy more properties in 2012. I
need at least 25 houses per month to hit the goals we have set for ourselves. I simply can't find
this many by myself, there isn't enough time in the day. I need your help to find and sell me
houses. Here is what I am looking for:
-Unlisted houses (houses that are not on the MLS)
-2 or 3 or 4 bedroom houses
-located in good neighborhoods
-I pay between $10,000 to $15,000 per BEDROOM for single family homes (depending how
much work is needed)
-duplexes--I pay between $30,000 to $40,000 per property (depending how much work is
needed)
-triplexes--I pay between $40,000 to $50,000 per property (depending how much work is
needed)
-4plexes--I pay between $40,000 to $60,000 per property (depending how much work is needed)
-I will also look at apartment buildings--I pay around $15,000 to $20,000 per unit (depending
how much work is needed)
-I will buy fixer uppers or move in condition houses
-I like package deals as well
-If you already own property that is rented out and want to sell it, if the numbers work, I will buy
it.
-If you want to buy houses yourself, fix them up yourself, and then sell them to me, then I will
do that as well.
I am giving this group an opportunity to make your 2012 the best financial year of your life. You
could make a fortune selling me houses. You don't need to look for any new buyers or even build
a buyers list. Your focus should be 100% on finding great deals. I have to admit that I have really
fallen short on the Iowa side of the river. That is an area where I really want more houses that are
in good neighborhoods. Email me at youremailaddress.
4. Let’s see what you can do!
Thanks,
Matt
EXAMPLE 2: In this email Matt listed the names of two markets he was interested in
finding more properties. One in Iowa, one in Illinois. They were about 45 miles apart. You
will obviously put in the names of cities in your area of interest.
• We suggest you create an email using this as a model. As it referred to
the first one above, your version may need to be adjusted based on your
first email.
• You need to adjust the areas which are highlighted to fit your criteria.
Subject: Muscatine and Geneseo Markets!
To: QC Real Estate Club
Chris, <- Head of REI Club name goes there)
Please post the following to the group:
Hi Everyone!
First of all I would like to thank the group for taking action and bringing me properties since the
last message I sent out. 5 different people have brought me multiple properties from the group in
just the last few weeks since the message! We are on a roll! You guys and gals have been trained
well and you are bringing me great properties at a great discount! Please keep it going as the
demand for properties needed is still growing. I now have the demand for at least 500 properties
in 2011. I WANT TO KEEP WRITING YOU THOSE CHECKS!
Because my demand for properties is growing at an uncontrollable rate I am expanding into new
markets. I just bought a property in Muscatine and I want more there. I also started buying in
Geneseo and would like some more there as well. The QC market is flooded with bandit signs
which mean you are following my directions; however, I think that someone should go explode
Muscatine and Geneseo! Also, keep in mind that I do buy in Aledo as well as long as the
property is dirt cheap. Keep hammering away at Rock Island, Moline, East Moline, Silvis,
Davenport, and Bettendorf.
Great Job! Who is going to step up to the challenge?!?
Thanks,
Matt Larson
5. EXAMPLE 3: This email was used to get Duplexes. It was sent to the head of the local REI
club.
• You need to adjust the areas which are highlighted to fit your criteria.
Subject: Wanna Make Some Fast Cash???
Chris,
Please forward this message to the group.
Subject: Wanna Make Some Fast Cash???
Hi All,
I am in dire need for some cheap duplexes in the Quad Cities metro area! I could use 10
duplexes right now. They need to be in the price range of between $30,000 to $50,000. The
price is based on condition and location. Be creative and kick your marketing in gear! Here are
some ideas:
--craigslist ads
--call for rents in the newspaper
--bandit signs targeting duplexes
--facebook
--tax records
--title companies
--investors
--wholesalers
Use any method possible, but get some duplexes coming in!
Thanks,
Matt Larson
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That’s it. Take these and put them to use, let us know how you do!
Dean