DCA 7 Triggers Slowing Growth

Accelerated Growth
Seven Triggers That Slow It Down
By Dean Crutchfield Associates

Your

Business

outgrows

its
staﬀ
–

the
people

that
got

you
to
$6M

aren’t
the

ones
to
get

you
to

$30M

Dean Crutchfield Associates

People are a brands greatest asset, but are
they up to par when it comes to growing the
business. Can you ask ask tough questions
in their field and get good answers?

Understanding the skill needs of your
business as pressure mounts to reduce
headcount will help you retain the
best people for the task in hand. Teams that
when facing crisis remain calm and focused
on the customers.

Hire the attitude, train the skill. ‘The Vitality
Curve’ is one of the best tools for doing so:
It prioritizes the top 20% for special
treatment, 70% for training and the bottom
10% for firing.


You business
waits too long to hire because it’s overhead you
don’t want. Whereas a successful staffing
strategy decides how to build the business across
multiple channels and the people required, but
what if demand is surging in your pipeline. Where
are the employees to match the demand?


Your business lacks the right systems.
Going with your gut instincts can cause
major problems.

As they say in the military, “amateurs
discuss strategy, professionals discuss
logistics.”


You run
out
of funds
Cash flow is a major concern –
no matter how much cash you
have.


Can you keep up with demand?
When people desire what you’re
selling, you had better be able
to provide.

Don’t over leverage


The Problem Is You –
your company needs to grow
and you need to grow with
it……


Growth Advisors


Seize More Opportunity
Strategy & Narrative
Ambition Activation
Personal Branding

Sell More Services
Sales Training
Presentation Skills

Win More Business
New Business 101
Growing Clients
Pitch Doctoring


Delivering Your Best Case &
Winning Face


In the pursuit of opportunity
without regard to resources
held, Dean Crutchfield has
targeted and won millions in
new fees from the world’s
leading brands.

By convincing senior executives
at Fortune 500 companies on
brand architecture, portfolio
rationalization, go-to-market
brand strategies, product and
business innovation, Dean
Crutchfield has directly helped
clients generate billions in new
business growth.

Armed
with rich content, deep
knowledge, 2x2 matrices
and a white board, we rapidly
create targeted, multi-channel
growth programs that
generate immediate
Impact

What DCA Delivers
Achieving growth
For ambitious leaders who are driven to grow fast

Creating new business
Orchestrating and activating accelerated outreach programs

Building efficiencies
Rapidly sourcing the best talent for the business

Improving margins
Rallying teams behind the brand and go-to-market strategy

Boosting win rates
Delivering your best case and winning face forward


Working with DCA
Catalyzing top line growth for clients is what we
thrive on: delivering your best case and winning face,
encourage your people to move the needle north and
sharpen the product offering. DCA (Dean Crutchfield
Associates) achieve growth for clients by tailoring
brand-led techniques that are uniquely participant
centered. We guarantee results. Whether it’s a better
pitch, winning new mandates, a better team or more
fees, you will find our fee in your business within
weeks.

DCA programs have been thoroughly tested and
proven with start-ups and the world’s greatest
brands, uniquely adding immediate value.

When you hire DCA, you get results. If you have the
right people attend the sessions and complete all of
your committed decisions and pilot initiatives and are
still not satisfied or seeing results by the agreed time
frame, we will coach and advise you free until you do!


Working with DCA
By deploying real world strategies and hands-on
collaboration to inspire teams we create content
backed by actions that will assure you of seizing
every good opportunity, selling more services and
winning new business.

For 20 years Dean Crutchfield has advised the
world's most iconic brands, built businesses, created
new companies, opened international offices and
spoken about the role of brands at Duke, Kellogg,
Wharton and the Google Speaker Series. He has
made appearances on all major TV news networks,
commentary in the global press, editorials in major
business publications and is a Contributor to Forbes.

With a proven ability to inspire and push the
boundaries beyond the notion of what was thought
possible, DCA excel with clients who are looking to
run fast, led by CEOs, CMOs, entrepreneurs and
executive teams eager to capture dominant levels
of success.


Global Client Experience
Aviva* McKinsey
BP Metsä Serla*
BT* Nomura*
BSkyB* PepsiCo
Camper & Nicholson PG&E
Carter’s Pitney Bowes
Cellcom* RBS*
CITI Scanfinest*
Comcast Shell
“Dean always cuts to the core of what needs General Electric Smirnoff
to be done and said. He helps bring clarity and Kraft Staples
provides value by being an outsider with no
agenda, so he can help you stand back and see Fila Sunglass Hut
things from different perspectives. Frito-Lay Target
Dean helped us think through solutions and Littlewood’s* Tower of London*
then form the best way to present those McDonald’s Warburg Pincus
solutions in a persuasive and compelling way.”
M50 WGM
*References upon request
* Overseas Project

LET’S
GROW

Contact: Dean@deancrutchfield.com +1 917 239 3303
333 East 34th Street, Ste 15A/B, New York, NY 10016

Sell More, Seize More, Win More
Growth Advisors


DCA 7 Triggers Slowing Growth

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