Powered by the industry’s leading integration platform-as-a-service (iPaaS), Informatica Cloud Summer 2013 delivers: Powerful new SAP Connectivity via the Informatica Cloud SAP Connector. New Informatica Cloud Extend capabilities for integration task flow and business process automation. New Cloud Connectors and Get it Now Cloud Integration Templates on Informatica Marketplace. General availability of the Informatica Cloud Data Masking service to protect against data breaches in development and testing environments. For more information visit: http://www.informaticacloud.com/summer2013

1. What‟s New and What‟s Next
www.InformaticaCloud.com

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Agenda
• Informatica Cloud Update
• Cloud Integration and Data Masking
• Cloud Master Data Management
• Cloud Process Automation
• What‟s Next

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The Evolution of Informatica Cloud
Cloud Connectivity
Purpose-build Cloud Applications
Cloud Integration Platform
SALESFORCE &
WEB SERVICES
CONNECTIVITY
DATA
REPLICATION
DATA
LOADER
DATA
SYNCHRONIZATION
INFORMATICA 9,
MARKETPLACE,
EXPRESS
ADMINISTRATION,
GOVERNANCE
MOBILE
INTEGRATION APPS,
CONNECTIVITY, MSFT
CRM, NETSUITE,
CONTACT
VALIDATION, MDM,
ENHANCED UI
2006 2007 2008 2009 2010 2011 2012
RecordsIntegrated/Month
trust.informaticacloud.com
500M
4B
10NB
40B
60B
“
”
“The platform shift to cloud
computing is driving the next wave
of data fragmentation, across
enterprise boundaries.”
- Sohaib Abbasi, CEO Informatica
2013
DATA MASKING, CLOUD
EXTEND, MS DYNAMICS AX,
ORACLE CRM ON DEMAND,
AMAZON REDSHIFT, SAP

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Our Mission:
Unlock the Potential
Of the Cloud

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The Informatica Cloud Family
From Integration to Quality to Process
Cloud Integration
Connecting cloud and on-premise apps
Cloud Data Quality & Master Data Management
Delivering the “Single Customer View”
Cloud Process Automation
Guiding users to work efficiently with the data

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Added Process Automation in the Spring
• With the Spring 2013 release – acquisition announced!
• Active Endpoints

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Hybrid IT Track at Informatica World
www.InformaticaWorld.com
• Cloud Customer Sessions Include:
• Actelion Pharmaceuticals, Brocade, Intuit, Legg Mason,
Pfizer, Qualcomm, Ultimate Software
• Innovation Award Finalists:
• Cloud Integration: Intuit, Ultimate Software
• Hybrid IT: Blue Shield of CA, Canon Australia

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Agenda
• Informatica Cloud Update
• What‟s New: Cloud Integration
• SAP Connectivity
• Data Masking
• Cloud Process Automation
• Cloud Master Data Management
• What‟s Next

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Cloud SAP Connectivity Today
• Hybrid solution leveraging PowerCenter for
design and Informatica Cloud for execution
• Run SAP tasks via the PowerCenter Service
Informatica Cloud - Company Confidential

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Informatica Cloud SAP Connector
Native SAP Integration with the Summer 2013
Browse business or
technical descriptions
New Object Search to browse
large metadata repositories
New!

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Informatica Cloud SAP Connector
• Primary Use Cases:
• Data migration
• Data warehousing / BI
• Scheduled data synchronization
• SAP Table Reader
• Extraction from Transparent, Cluster & Pooled Tables
• Extraction from Views
• Multi-table joins (User defined relationships), sort by option
• SAP Table Writer
• Loads data into custom transparent tables: Insert, Update
& Delete

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Demonstration:
Anand Peri
Darren Cunningham, Informatica Cloud Marketing
Anand Peri, Informatica Cloud Product Management
Clive Bearman, Cloud Product Marketing
www.InformaticaCloud.com/SAP

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Next Steps: Try it Out!
And contact your Account Manager for details

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Additional SAP Enhancements
• SAP HANA support via ODBC
• Enhanced Cloud Integration Templates
• IDoc reader & writer supported as source & target
• BAPI transformations supported natively via Templates
New!

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Marketplace and Platform Update
• New Cloud Marketplace Mall
• 4 types of Blocks: Apps, Connectors, Templates, Process Guides
• Cloud Connectors Update
• New: SharePoint, Quickbooks Online, JSON, Hive (Hadoop)
• Salesforce: Support for v27 API
• Connector Toolkit: Major updates and documentation
• www.InformaticaCloud.com/developer
New!

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Next Steps: Check out the Marketplace
www.InformaticaMarketplace.com

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Cloud Data Masking 1.0 Goes Live
• Reduce testing costs
• Reduce development costs
• Mitigate risk for exposed data
New!

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Next Steps: Try it Out!
http://www.informaticacloud.com/products/data-masking
Initially this is a free application
Register to have this provisioned today
Next release will introduce new editions

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Agenda
• Informatica Cloud Update
• Cloud Integration and Data Masking
• Cloud Master Data Management
• Cloud Process Automation
• What‟s Next

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Hierarchy
Management Consolidation
Primary Use Cases of Informatica Cloud MDM
New!

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Enhanced Hierarchy Management
Automatically Find Ultimate Parent or Fuzzy Search
• Multi-dimensional hierarchies:
e.g Salesforce, D&B or
Franchise, etc.
• Relate Global Accounts with
their subsidiaries rolled up to
Ultimate Parent
• Easily visualize, navigate and
manage the different hierarchy
types
New!

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www.InformaticaCloud.com/MDM

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Agenda
• Informatica Cloud Update
• Cloud Integration and Data Masking
• Cloud Master Data Management
• Cloud Process Automation
• What‟s Next

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Does this Look Familiar?

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How Data Gets Dirty in Cloud Apps
2
OrdersOpportunities
Accounts
Contacts
McDonaldsHQ(IL)
McDonalds North
America (IL)
US
Canada
Mexico
McDonalds EMEA
(UK)
UK
France
Germany
McDonalds Asia
(Japan)
China
New Zealand
Long forms mean
missing and
inconsistent data
Siloed data gets
out of sync
Duplicate
data gets createdUsers forget to
create key records

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• Users struggle to remember best practices
or training
• Inconsistent process; limited access to
other relevant data; low user adoption
• Requires IT or consulting and custom code
• Users guided through questions, actions
and automated work
• Universal access to data on premise and in
the cloud
• DIY; hand-coding not required
2
Add Process to Keep Data Clean
3 75 62 4
87
Current implementation
It‟s Hard
Process-Centric implementation
1
3
7
5
8
2
4
6
It‟s Easy

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Informatica Cloud Extend
2
1
Business Experts
Design the Process
2
Users Follow
Embedded Guides

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Summer 2013 Process Automation
Informatica Cloud Extend Enhancements in Q2
Run Informatica
Cloud Integration Tasks
Native
Mobile Application
Customizable
Guide Execution Reports
Guide Theme
Customization
New!

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Cloud Integration Interoperability
A new automated step that „kicks off‟
a Cloud Inegration task to
synchronize data between systems
(e.g. Salesforce & SAP)

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Informatica Cloud Extend Enhancements
Native iPhone App (Beta)
Theme Customization
Native Salesforce Reporting

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Next Steps: Contact Us
Contact your Account Manager for details
http://www.informaticacloud.com/cloudextend

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Agenda
• Informatica Cloud Update
• Cloud Integration and Data Masking
• Cloud Master Data Management
• Cloud Process Automation
• What‟s Next

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Lots of Info Available on the Community
• New Community Blog – want to post?
• Release Notes
https://community.informatica.com/community/products/informatica_cloud

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