Social Media for Public Health/Healthcare Organizations Instructor: Dan Cohen, Full Court Press; Ana-Marie Jones, Collaborating Agencies Responding to Disasters By the end of this training, you will: See and know the opportunities and benefits of engaging with social media tools in your organization Be introduced to four key social media tools and how they can be used Be aware of a step-by-step process of analyzing the needs of your organization and determining the social media tools that will best meet those needs See examples of how other public health/healthcare organizations are using social media Interact with presenters and peers in real-time to review.

1. CalPACT - Social Media Seminar Understanding our Options

2. Dan Cohen, PrincipalFull Court Press Communicationsdan@fcpcommunications.com@DCSTPAUL & @FullCourtPress 510-465-8294 Ana-Marie Jones CARD – Collaborating Agencies Responding to Disaster @CARDCanHelp & @MsDuctTape AMJ@CardCanHelp.org

3. A starting point for all of us… What is YOUR comfort with the world of new & social media? Rate your Organizational Readiness to engage with these tools 3

4. Let’s Share: What are the 3 questions you have about this whole social media thing? 4

5. 5

6. Failure IS an Option www.youtube.com/watch?v=-Vo4M4u5Boc 6

7. Only YOU can find what works for you & your organization 7

8. HELP is out there – tons of it BethKanter.org 8

9. Engage in Real Time Conversation 9 http://www.youtube.com/watch?v=RjD3l8edBD0 Lessons: Numbers aren’t everything Candor & Real-time matter Find your voice

10. We can all do this! Take one step… In the next 5-7 days: For your PROGRAMS / ORGANIZATIONS: Listen to your clients & communities – ask them how they use new media tools For YOU: Try one new media tool to “listen” & use social media tools to connect. For all of us – as a NETWORK: Find and listen to your peers on-line 10

11. Congratulations!You now own your own network & newspaper

12. “It Gets Better” Candor Timeliness Ease of access CHPC 12

13. But before we start…Be Strategic Communications Goals should rule What is your near-term goal? Long-term? What is your strategy? How do these tools fit? Are you the right messenger? Are you listening? Photo source: http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/ 13

14. Thinking about your audiences Think about your audience? Courtesy of HollyMinch.com 14

15. What new & social media tools are we using? Website Email Listserv Blog Twitter Facebook / Groups Facebook Like Page LinkedIn account Micro-site Flickr YouTube Podcast Other Beth Kanter’s Continuum Crawl, Walk, Run, Fly! 15

16. So far, so good? Now, let’s talk about what this means. 16

17. New & Social Media Transformations Thinking Differently 17 THINKING ABOUT NEW MEDIA Common barriers we face? Why using these tools matter? Why you should lead the effort?

18. New & Social Media Transformations What I’ve Seen 18 PREPARE FOR HEALTH Social Media Fellows Alameda County Public Health Changing Organizations CESA 2010 Using New Media to Evolve a “Field” Changing Networks

19. The New Media Big Bang 19

20. Facebook passes Google as top visited site in the U.S. March 2010 20

22. Become an Informer: Build presence on Twitter

23. Tell you own story: Make Photos/Videos available using Flip Cameras, Twitpic, & Flickr

24. Go home! Build robust on-line home for your work & use metrics to track success

25. Build a Fan Base: Use Facebook to provide a “home” for supporters & inform your communities21

27. Can be sent from your cell phone!

28. Share insights, make requests, announce achievements, send event invitations, solicit help, and give or receive advice – immediately

29. Status updates can appear on the LinkedIn homepages of your direct connections, where they can comment or respond.

30. Updates are visible to your connections, your entire network, or all LinkedIn members (depending on your account settings).

31. Receive expert advice or suggestions from members of your network Note: You can link other applications to your LinkedIn profile – SlideShare, WordPress, Twitter, Polls, etc.

33. Concept: with 6 Degrees of Separation everyone is at most six steps away from any other person on Earth - the “small world phenomenon”

34. The more robust your personal network, the fewer degrees between you and the people you want to know

35. Online, visible networks have benefits beyond offline networks – portability, speed, trust, durability, sustainability Note: With social media, you can be better known, networked and noticed – without leaving your desk!

36. The Possibilities What would it mean for your program to be connected to the leaders of your field? What would it mean for our effectiveness, for businesses, the nonprofit sector, and public sector partners to be connected on LinkedIn and other social media platforms? What would it mean for the entire non-profit sector in our state to the most connected in the country?

37. Be an Informer 25

39. Messages available to anyone – but sent directly to your “followers” accounts

40. Messages from the people you “Follow” sent to your account – all messages accessible through searching

41. Individual users have account names – identified by “@NAME”26

43. 140 characters or less

44. Millions of individual broadcasting networks with custom-built audiences27

46. Follow 5 new people – see who they “listen” to, then five more, then five more – watch the conversation happen

47. Try a search – Search.Twitter.com

48. Read the conversation – who is saying what? Follow some interesting folks.Adapted from http://www.readwriteweb.com/archives/5_simple_twitter_listening_tips_every_marketer.php 28

49. Listen…Search a “hashtag” 29

50. What have you learned by listening? What conversations are out there? Who is having them? Is there a voice missing from the discussion? Is there information missing? What value can you add? 30

52. How would it be different than how you communicate now?31

53. Managing it all TweetDeck hootsuite 32

54. What could you say on H1N1? Take one step today to protect your parents – help them get the #H1N1 vaccine (link) Most seniors in our county still haven’t been vaccinated for #H1N1. Help them get connected today (link) Prepare for summer. Sunscreen and #H1N1 vaccines for the vulnerable people in your life (kids, seniors). If you love someone, help them get vaccinated with the #H1N1 vaccine. Lots available in Alameda County. Five seconds can mean a year of #H1N1 coverage. Help someone you love get the vaccine today. A moment of reflection: What are my org’s new & social media barriers? Who are my skeptics? Who is already using these tools? 33

56. Record It! Flip Video Cameras $100 changes everything! Easy to use Easy to upload Easy to share Easy to evangelize 35

57. Using Video – Making a Point www.youtube.com/watch?v=ZHRC30ZWGHA Use the minds of others 36

58. Building your Broadcast Network Lobby Day 2010 A Tree Falls & Everyone Hears 37

59. Take Pictures – Define the Images & Debate Fighting Child Obesity Cameras Cellphones iPhones 38

60. Distribute your photos - instantly 39

61. Aggregate your photos 40

62. A moment of reflection: So…what do you have? Video? Photos? How could you use it to have a discussion? Could you post it? Host it? Re-mix it? 41

63. Let’s build a home on the web 42

64. Let’s build YOUR home Websites are cheap Websites are easy Websites can be updated Websites are YOUR space 43

66. Easy - host your site at wordpress.com, register an account and you’ll be ready to begin building your site in no time.

67. 5 Minutes – Wordpress is famous for its “Five minute” installation. Follow the instructions and you’ll be up and running in no time.44

68. Track It! Unique Visitors Visits/Visitors Pages Hits Robots/Spiders Visits Duration Referrers Key words/phrases Your Boss or Funder 45

69. Facebook passes Google as top visited site in the U.S. March 2010 46

70. Facebook – Your Home Link to News Item Promote Event 47

71. Facebook – Update Quickly Link to Blog Post a photo 48

72. Best Practices to Build a Following Ask their opinion Test their knowledge Promotions Say thank you Recruit Fans – w/ prizes Adapted from Beth Kantor’s Social Media Lab – Facebook & Mashable 49

73. Add Free “Apps” That was easy http://www.involver.com/pages/gallery.html 50

74. Facebook Fan Page – Listen & Engage 51

75. How Do You Feel? 52

76. Fear Free New & Social Media? Discuss. 53

77. Social Media Efforts Peer Learning

78. LIST BUILDING

79. Story Telling

80. My California Story.org Story Telling

81. Using Video – Educating (through humor) www.youtube.com/watch?v=ZHRC30ZWGHA CHPC 58 Microtargeting a community

82. Building your Broadcast Network - Advocacy Lobby Day 2010 A Tree Falls & Everyone Hears CHPC 59

83. Building your Broadcast Network - Education CHPC 60

84. Try Something New on Lots of Platforms for Fundraising

85. New Ways To Engage & Build Teams / Community

86. Twitter Celebrity Website Payoff

87. Piece by Piece….

91. Building your team - Advocacy on Facebook? Twitter? JUST ADD IT IN…

92. Here’s the Talking Points…

93. Now, Take it to Facebook…

94. Now, Take it to Twitter…

95. Twitter leads to diagnosis and treatment:The Story of Erin Turner My E-Patient Twitter Success Story When I arrived at the Mayo Clinic in Rochester, Minnesota a few weeks ago, I was asked: "Who referred you to us?" My answer was…"Twitter." 72 UCB CHL

96. New Media Success 73 UCB CHL http://www.youtube.com/watch?v=1tWmfRSGoMc

97. Twitter leads to diagnosis and treatment The Story of Erin Turner Mother reads story USA Today re: wrist pain Tells daughter about news story Daughter participates in #wristpain tweet chathosted by Mayo Clinic Talks with same doctor from news story and reviews Mayo site for information Makes appointment with doc Diagnosis made, surgery within 24 hrs Blog post about experience, which further spreads information… Dr. Richard Berger 74 UCB CHL

98. RESULTS: Hospital Helps Someone, gets GREAT PR, demonstrates leadership & experience…and generates even more referrals and business 75 UCB CHL

99. “It Gets Better” – Putting the tools to work Candor Timeliness Ease of access CHPC 76

100. Not sure what to measure? Ask the CDC CDC.GOV/Metrics CHPC 77 Define how YOU want to be measured

101. Dan Cohen, PrincipalFull Court Press Communicationsdan@fcpcommunications.com@DCSTPAUL & @FullCourtPress 510-465-8294 Ana-Marie Jones CARD – Collaborating Agencies Responding to Disaster @CARDCanHelp & @MsDuctTape AMJ@CardCanHelp.org