THANK YOU EVENT
SPONSORS
• Please visit them and inquire about their
products & services
• To win prizes make sure to get your
bingo card stamped by ALL sponsors

Solving Business Problems
Using Enterprise Social Tools
SharePoint Saturday NYC
July 26th, 2014

Agenda
 Why Change the Way We Work?
 Let’s Knock it Out: Customer Success Program
 And… Take the Social Journey Together

Why Should We Change?
The Social Work Transformation

First- What Are We Talking About?
Social Networks in general allow individuals to connect with
information and with other people who share their interests.
These connections occur in an online environment, where
the exchange is often written down and preserved for others
to later discover. Through Social Networks, we are creating a
vast archive of ideas, connections, and conversations.
Enterprise Social Networks yield these same benefits. Within
a closed, private network, employees can create for each
other a vast archive of business ideas, connections and
conversations. Having greater access to information about
their role, their project, and their organization allows
employees to work more efficiently and to innovate more
quickly.

Being social is human nature—people have always discovered ways to
connect with each other, share knowledge, make collective decisions,
and collaborate to do big things.

Traditional Systems = Silos = Disconnection
•
•
•
•

Break Those Silos Down
Primarily relying on standalone software
applications and on traditional
communications platforms prevents
information sharing across the
organization.
Traditional systems do not allow you to
tap into tribal knowledge nor to easily
locate expertise across the organization.
By adding a social layer across
standalone software applications, and
by encouraging group communication
primarily through an enterprise social
network, organizations can begin to
breakdown silos.

Social capabilities must be a natural part of how we work, seamlessly
woven into the tools you use every day to get your work done. Social
has to be easy, frictionless, and in context.

Millennials will make
up 75%
of the American
workforce by 2025
Inside your business employees
want to harness information,
connect, engage, and work
together in new ways
72%of
companies are
deploying at least one
social software tool
Outside your business
empowered customers have
more information and want to
connect in new ways
Always on—
Consumers use
an average of 4
devices every day
20% of online
consumers expect a
response within one hour
via social media
Business & Consumer
Consumers are the Drivers of Transformation
Employees need to extend and
connect networks across the
firewall to partners and
customers
Companies with >1000 employees
average more data than the US
Library of Congress
>235terabytes
> 1.5B
people around the globe have
a social networking account

Enterprise Social Networks Connect
ESNs allow you to connect with
anyone in the organization, no
matter what department they are in
or what business application they
use.
ESNs enable you to search
conversations that have already
occurred, and to access others’
expertise and tribal knowledge.

?
CONNECTED Platform
Active Directory
Empower Employees to Adapt
Employees need internal communications tools that allow them to
quickly respond to consumer-driven changes

- Geographically DISPERSED / MOBILE
workforce
- Comms – TOP DOWN – to many EMAILS –
no FEEDBACK
- Employees are not RECOGNISED / LACK A
VOICE

18%
higher
productivity
12%
higher
profitability
51%
lower
turnover
Top-Performing Companies Have
Engaged Employees

The Social Organization: How to Use Social Media…
Gartner Research

COMPANIES PARTNERSCUSTOMERS Employees
Successful Transformations Use Social

Social: A New Way to Do Business

A highly
structured
organization is at
risk of becoming
irrelevant in a
quickly changing
marketplace…

Gartner estimates that through 2015,
80%
of social business efforts will not achieve the
intended benefits due to inadequate leadership
and an overemphasis on technology.
http://www.gartner.com/newsroom/id/2319215

Gartner, September 2012
Social Enterprise is
implemented 80% through
organization culture and
20% through technology.”
A Blend Of Both

What Creates
Social Success?

Four factors for success

The Social Journey

The Social Journey






Step 1.
Define Your Vision

Why Define Your Vision?




Vision Questions






Using the
answers from
these
questions, a
customer can
draft an actual
Social Vision
Statement.

Example Vision Statement
Social Solution: Reinventing the Way We Work!
• Transparent Communication: A platform to deliver a consistent message and facilitate
two-way communication.
• Collaborative Projects: Drive productivity by facilitating cross geographic and functional
team project collaboration.
• Shared Knowledge: Increase access to information and the ability to share best practices
and learn from each other - peer to peer.
• Inspired Work: Accelerate innovation giving us the agility to meet the needs of our
changing business.

Example Vision Statement
We create a safe and open collaboration
platform for easy sharing of company data
and news between employees to improve
efficient execution of our strategies as part
of our culture of performance."
One Place for Employees to
Learn, Connect and Collaborate."

Example Vision Statement
We’re utilizing the Social Solution to provide a community for the team to:
• Collaborate seamlessly on projects
• Reduce duplication of work through better access to resources
• Harness the knowledge and power of our collective group
• Stay abreast of changes occurring throughout the team
• Learn and grow through intrinsic knowledge consumption
• Easily access information and updates from anywhere
Transforming the way our department connects with each
other, works together on tasks or projects, communicates
with leadership, and streamlines processes for efficiency and
clarity.

Step 2.
Map to Value

Map to Value






Map to Value

Day 1 Launch / One Source of
Truth, 9, 9
Transparent Communication
(Adoption, Common Training,
KISS), 6, 7
Reduce Data Duplication/Multi
Systems, 8, 3
Findability (IA, Taxonomy), 9, 9
BPA, 9, 9
Collaborative Projects (Cross
Departmental, Internal/External,
CMiC Integration), 7, 3
Attract and Retain HQ Employees,
5, 3
Increase Productivity (Twice with
same staff), 9, 9
Expert Finder/Community of
Practice/Knowledgebase, 8, 3
0
2
4
6
8
10
12
ImpacttoORganization/Project
Projects
Business Value Assessment
Impact

Step 3.
Work Social

Work Social

 User stories are simply a defined way of using
Social Solutions to accomplish a specific goal or
task.





Social Solutions at Work
Demo

Step 4.
Drive Success

Steps to Drive Success
1. Create Timeline:
2. Conceptualize Launch Event:
3. Develop Communications:
4. Prepare Trainings:
5. Manage Your Community:
6. Identify Technical Needs:
7. Let the users determine what they want:

Drive Success

Drive Success- Change Management
% of
engaged
users
With adequate user training
and on-going communication
of Solution’s benefits
Without adequate training
and communication
Formal
launch
Solutions begin to
spread virally People leave
(no value)Preparing for
adoption
TimeFree service Premium service

Drive Success- Team

 IT Specialist:
 Executive Leaders:
 Project Manager:
 Community Manager:
 Group Leaders:

Step 5.
Evaluate, Adapt &
Iterate

Evaluate, Adapt & Iterate

•
•
•


Use Metrics!






The Social Journey Recap

David C. Broussard
David.Broussard@catapultsystems.com
Questions