GOOGLING YOUR COMPETITORS (A Helpful Checklist)
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Googling your competitors is one of the easiest way to gather market intelligence quickly, and 'quiety'. This practical checklist will help you to methodically google each of your competitors and work out how you can get ahead.
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GOOGLING YOUR COMPETITORS (A Helpful Checklist)
- 2. Established in 2001, DBG is a fully Australian owned and operated company. We have worked with well-known businesses and organisations such as the Adelaide Festival Centre, Brock Harcourts Real Estate, Snowys Outdoors, and the CanDo Group of charities – just to name a few. We pride ourselves on being one of the very few website design companies who offer a complete online strategy to our clients - we design websites, we build websites, and we offer the full suite of search engine marketing services. Our websites are also designed to be reliable, dynamic and user-friendly – the very same principles that underline our own customer service values. We work best in a collaborative environment, where we listen to what you need and use our expertise to deliver a solution that not just meets your expectations, but hopefully exceeds them. What Clients Tell Us: We are quick and efficient while not compromising on quality. We have open lines of communication and are readily available to answer your questions. We are friendly, helpful, patient and able to explain our recommendations in non- technical speak, so they are easily understood. If we sound like the sort of team you’d like to work with on your next online project – get in Contact with us today and let’s see how we can work together! www.dbgtechnologies.com.au
- 3. Googling Your Competitors – A Checklist Competitor: ___________________________________ Date: ______________________ Their Website: What products and services do they offer? Who are their clients? How many staff do they have? What assoc/groups are they affiliated with? Do they sponsor anything? Is there functionality on their website that you need to look at incorporating into your own? Copyright © 2012 | DBG Technologies Pty Ltd www.dbgtechnologies.com.au | Page 1
- 4. Googling Your Competitors – A Checklist News Articles What press has featured your competitor? What have they been covered for? Can you access these outlets? How? Copyright © 2012 | DBG Technologies Pty Ltd www.dbgtechnologies.com.au | Page 2
- 5. Googling Your Competitors – A Checklist Blog Do they have a blog? How often do they post? What do they post? Does anyone comment on their blog? Copyright © 2012 | DBG Technologies Pty Ltd www.dbgtechnologies.com.au | Page 3
- 6. Googling Your Competitors – A Checklist Directories What directories are they listed in? Can you get listings in these same directories? Yellow Pages – what categories are they listed in? Copyright © 2012 | DBG Technologies Pty Ltd www.dbgtechnologies.com.au | Page 4
- 7. Googling Your Competitors – A Checklist Facebook Do they have a business page on Facebook? How many fans/followers do they have? What do they post? Do they have any apps / additional functions on their Facebook page? Copyright © 2012 | DBG Technologies Pty Ltd www.dbgtechnologies.com.au | Page 5
- 8. Googling Your Competitors – A Checklist Twitter Do they have a Twitter account? How many followers do they have? Who do they follow? What do they Tweet? Copyright © 2012 | DBG Technologies Pty Ltd www.dbgtechnologies.com.au | Page 6
- 9. Googling Your Competitors – A Checklist Any Other Important Notes: We hope this template helps you to get ahead of your competitors online! If you’d like some one-on-one assistance to look into your competitor’s online presence, just call DBG Technologies on 1300 723 618. Copyright © 2012 | DBG Technologies Pty Ltd www.dbgtechnologies.com.au | Page 7