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Engaging the World: The Paris Climate Talks

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A talk that myself and Julie Szabo gave at the Beyond the Hype 2016 conference at Royal Roads University.

Publicada em: Marketing
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Engaging the World: The Paris Climate Talks

  1. 1. Engaging the World: The Paris Climate Talks Julie Szabo & Darren Barefoot
  2. 2. 0 20000 40000 60000 80000 100000 120000 140000 1 2 3 4 5 6 7 8 9 10 11 12 13 Visits Day COP 15 COP 20 COP 21 Visits Comparing COPs
  3. 3. What should the tweet be?
  4. 4. meth·od·ol·o·gy A two-pronged marketing & engagement approach
  5. 5. Heartbeats • Website/blog content • Email updates & asks • Events, rallies, protests • Press releases • Online advertising • Social media updates
  6. 6. Remarkables • Cut through “noise” • Tell stories that inspire • Offer an insider’s perspective • Make an emotional connection • Make you look twice
  7. 7. “Safe is risky and risky is safe.” – Seth Godin
  8. 8. Engaging the Media
  9. 9. Engaging the Public
  10. 10. Engaging Attendees
  11. 11. “Learning and innovation go hand-in-hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” – William Pollard
  12. 12. bit.ly/CapuletBTH
  13. 13. Thanks for listening!

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