Prabhat talks about how you can expand internationally with Amazon. The talk includes logistics and SEO/Marketing part of Amazon.

1. Prabhat Shah
Online Seller UK
Best Practices of Selling Internationally with
Amazon
@onlineselleruk
https://www.slideshare.net/daytodayebay

2. Background
● OSUK is a National eCommerce / Digital
Marketing Training Organisation
● Our services includes: Training, Consulting
and Services

3. Our Amazon training courses are delivered
in London and Manchester and are attended
by Brands, Manufacturers, Retailers.
Brands and Marketing Agencies
have attended out training

6. 1
FBA - EFN / PAN EU

7. SYNC INVENTORY VIA SELL GLOBALLY

8. PRIVATE LABEL OPPORTUNITY IS
HUGE

9. FBA - EFN
Competitive
pricing

10. Pay storage in
the UK

11. PAN- EU
FBA
Local fulfillment
and local fees
Auto-distribution

12. ENROLL ELIGIBLE STOCK

13. 2
AVOID AUTO TRANSLATION

14. ANY AUTO TRANSLATION DOES NOT
RIGHT MESSAGE ACROSS AND ALSO CAN
LEAD TO NEGATIVE REVIEWS

15. INVEST IN HUMAN TRANSLATION AND
TRIAL FEW PRODUCTS

16. EXCELLENT REVIEW IN THE US

17. POOR REVIEW IN ITALY

18. 3
LEVERAGE SPONSORED ADS

19. PLACEMENT - TOP, BOTTOM & RIGHT

20. PLACEMENT - PRODUCT DETAIL PAGE
TOP & BOTTOM OF SEARCH
RESULT
ON PRODUCT DETAIL PAGE

21. USE AUTO ADS TO UNDERSTAND
SEARCH BEHAVIOUR

22. USE AUTOMATIC TARGETING TO FIND BEST
PERFORMING KEYWORDS & CONVERT TO MANUAL
TARGETING

23. KEEP AUTO ADS “ALWAYS ON” TO FIND RELEVANT
KEYWORDS CONTINUOUSLY
& ALSO TO APPEAR ON PRODUCT DETAILS PAGE
ADD NEGATIVE KEYWORDS TO REDUCE WASTAGE

24. RUN AUTOMATIC CAMPAIGNS
● Auto Campaigns Appears On Product Details Page
Of Competing Products

25. USE BID + FOR LOW ACoS
CAMPAIGNS

26. USE REVERSE ASIN TOOL TO FIND BEST
PERFORMING KEYWORDS

27. WITH MANUAL ADS USE KEYWORD MATCH TO
TARGETKEYWORD: MENS BOOTS BROAD MATCH TARGETED KEYWORDS ARE IN NO ORDER
- MEN TIMBERLAND BOOTS
- DRESS BOOTS MENS
- MENS GARDEN BOOTS
- CATERPILLAR BOOTS FOR MEN
- MENS LEATHER HUNTING BOOT
PHRASE MATCH TARGETED KEYWORDS ARE IN THEIR EXACT ORDER ORDER
INCLUDES ADDITIONAL KEYWORDS BEFORE AND AFTER,
PLURALS AND COMMON MISSPELLINGS
- EUROPEAN LEATHER MENS BOOTS
- MEN BOOTS REAL LEATHER
EXACT MATCH:
BLACK CHELSEA
BOOTS MEN
SEARCH TERMS MUST MATCH THE KEYWORD EXACTLY
- BLACK CHELSEA BOOTS MEN
- BLACK CHELSEA BOOTS FOR MEN
NEGATIVE PHRASE
/ EXACT MATCH
EXCLUDES SPECIFICS SEARCH TERMS

28. PAUSE RELEVANT KEYWORDS
ONLY AFTER CERTAIN SPEND,
DONT STOP TOO EARLY, GIVE IT
A CHANCE

29. ● IMPRESSIONS: USE THIS AS AN INDICATOR OF
RELEVANCY. LOW BID MAY NOT CREATE
IMPRESSIONS
● CTR: HIGH CTR SHOWS RELEVANCY OF PRODUCT
TOTAL SPEND. AFFECTED BY REVIEWS, IMAGES
AND PRICE.

30. ● ACoS: ADVERTISING COST OF SALE. USE THIS TO
MEASURE PROFITABILITY.
● CONVERSION RATE: INDICATES IF KEYWORD IS
HELPING YOU GENERATE THAT PROFITABLE
SALES

31. STRUCTURE YOUR CAMPAIGNS
● By product category (for example: men’s shoes,
keyboards, cameras, etc.)
● By brand (for example: Nike, Adidas, Puma etc.)
● By top sellers (products that pull in the most
sales, e.g. top 10)
● By keyword types: Broad, Phrase, Exact

32. OPTIMISE LISTINGS WITH PERFORMING KEYWORDS
● Opportunity for organic ranking
● Use keywords on Title, Key features, description
or search terms

33. 4
SEO TOOlS FOR AMAZON

34. a. Helium 10 Magnet
https://www.helium10.com/

35. SEARCH POPULAR
KEYWORDS IN 7
AMAZON DOMAINS

36. FIND OUT ADDITIONAL
RELEVANT KEYWORDS

37. GET HIGH VOLUME
SEARCH KEYWORDS

38. FIND OUT VOLUME
COMPETITIVE
OFFERINGS

39. https://keywordtool.io/amazon
b. Keywordtool.io

40. GET MOST SEARCHED
CUSTOMER SEARCH
TERMS

41. USE FOR
CONTENT
PPC OR
NEW PRODUCT IDEAS

42. GET LONG TAIL
KEYWORDS IN OTHER
LANGUAGES

43. c. Amzdatastudio
https://amzdatastudio.com

44. FIND 3-5 PAGE #1
RANKING COMPETING
PRODUCTS

45. FIND THEIR HIDDEN
SEARCH TERMS

46. USE THEM AS YOUR HIDDEN
SEARCH TERMS OR TARGET
THEME FOR PAID ADS

47. 100% ACCURATE

48. https://www.junglescout.com/the-web-app/
d. Jungle Scout
Find Profitable Keywords

50. FIND OUT SEARCH
VOLUME

51. FIND OUT BID PRICE TO
MAKE PRICING
DECISION

52. 5
GETTING PAID

53. Did you know ? Amazon's current exchange rate
equates to a 3.5% cost on the total value of your sales,
which is the amount you will pay if you choose to
receive money from Amazon directly into your own
bank account.

55. 6
SALES TAX / VAT

58. 7
LOCAL RETURNS

61. 8
FIND OUT WHAT SELLS

63. Sign up here for free 1 month trial
onlineselleruk.com/amzscout

64. Google trends data helps prove if the the
search term is consistently looked on
search.

65. Best Sellers rank was in a good
position 3 months before

66. https://keepa.com
Keepa graph on a product page shows
historical product best sellers rank in root
category. Here - 1,965 rank 6 month ago
proves the product has been consistently sold.

67. 9
BRAND REGISTRY AND ENHANCED
BRAND CONTENT

68. - Protect your brand
- Increase conversion
- Engage your customers
with your brand story

70. Prabhat Shah
Online Seller UK
@OnlineSellerUK
Email: ps@onlineselleruk.com
Mobile/Whatsapp: +44(0)751 88 39629
www.onlineselleruk.com