Gastric Cancer: Сlinical Implementation of Artificial Intelligence, Synergeti...
Plush pets to chatbots digital nudges in healthcare
1. From Plush Pets to Chatbots
Digital Nudges in Healthcare
April 11th 2018 | DayOne Innovation Hub Basel
Maurice Codourey
UNIT X | xperts on demand for Neurocommunications
2. 2
Invitation to a learning world
The «didactic morpheme» as per
Kösel (1993); following a planned
structure & drift zones/learning
paths (chreodes), discovering &
collecting knowledge, the teacher
is a support unit
Kösel, E 1993, Die Modellierung von Lernwelten.
Ein Handbuch zur Subjektiven Didaktik, Laub, Elztal-Dallau.
Constructivistic Didactics
3. 3
The hospital is an engaged neighbour > 7fold Parcours
bit.ly/TeddyKlinik
Nudge: Reduce fear
4. 4
Playful encounter with simulated hospital processes
> at the hospital’s Open Door Days, 2011 (Big Day)
> 2700 visitors, 6 hours, 230 plush pets treated
> 2013: 1200 visitors, 205 plush pets treated (Small Day)
> Höngger Wümmetfäscht 2013: 10k+ festival visitors,
> 300+ plush pets treated, 2 days, the road show version
> Publication 2013: bit.ly/NudgeRocks
> Teddyklinik is a registered Trade Mark of Stadtspital Waid at ige.ch,
licenses agreed with other hospitals, additional strategy field «Quartier» embedded
Teddy Klinik Stadtspital Waid
6. 6
2017 thenudgeawards.com; category People’s Choice
The Ogilvy Nudge Awards
The Quit Smoking Chatbot > bit.ly/NudgeBot
Challenge: Improve «Stoptober» Campaign
in its 5th year
The Nudge & the Chatbot
7. 7
The yearly 4 weeks campaign
«We needed to distract them, boost their resolve and
help them beat those cravings»
World’s first quit smoking chatbot,
daily mobile messages to keep quitters
motivated - the bot shared hints & tips
interacting with quitters, SOS function
Outcome
3,000 people stay quit throughout Stoptober, no media spend,
92% of survey respondents found the tool helpful,
75% claimed they were now smokefree > general info NHS bit.ly/StoptoberHome
Public Health > Stoptober
8. Libertarian Paternalism,
Choice, Digital Shift
UNIT X | Workshops and Projects
imito.io | clinical documentation & collaboration project
West Pom. University of Technology Szczecin | Lectures
codourey@unit-x.ch