Cheatsheet from a marketer's perspective on future trends in technology and culture. Written by someone who read and studied the book, so you can preview the future and begin to plan for it quickly and easily.
4. The Future is
Here,
& It’s Sprinting
Ahead of Us!
What’s In This Cheat Sheet?
• The title of each chapter covering a technological force.
• 12 key quotes, each chosen for its “Big Lesson” and
potential to impact the development of any business.
• 36 suggestions to consider going forward.
18. The Future is
Here,
How Will You
Participate?
There It Is…
• Change is rapid.
• The global economy requires global and technological
competence.
• You will NEVER stop learning.
20. Work Behind the Scenes
I Have a Crucial Local Network:
• Broadcast Advertisers
• Digital Advertisers
• Graphic Designers
• Copywriters
• Social Media Strategists
• Crowdfunding Specialists
Virtual Marketing Officer
I have great working
relationships with all
marketing service providers
and hire the best labor for
your project’s budget.
21. Increase Network and Funding
Nonprofit fundraising campaign
management for Firelight
Foundation:
• Increased the number of
grassroots donors by over 350%
in one year
• Raised individual donations by a
whopping 75% between year-
end campaigns
“Dawn'stalentatFirelight
Foundationwastolocate,
create,anddelivertheright
contenttoencourage
donations.
Dawnisgreatatbringing
peopletogether,hasastrong
workethic,andisapersuasive
communicator.”
~JoopRubens,Senior
DirectorofDevelopment
22. Grow Awareness & Engagement
The numbers keep getting bigger:
• For Golden Chiropractic:
• 28% increase in monthly
referrals
• 56% growth in blog traffic
• For Hat Ranch Winery:
• 60% surge in content sharing
• 55% improvement in overall
engagement
“Youmightbepleasedtoknow
thatmyIprettymuch
reachedmy2015year-end
visitandnewpatientnumbers
bySept1st2016.Woohoo!
That'ssignificantgrowth.
Thanksforkeepingme
on-track.”
~Dr.GoldiJacques-Maynes
23. I Can Do It and Hire for It
• Network Growth
• Fundraising Event Management
• Email Marketing
• Graphic Design
• Copywriting
• Branding
• Prospect Research
• Persona Development
• Market Research
• Content Strategy& Implementation
Acquaintance with all
things marketing makes
the perfect campaign
manager.