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Brand action plan on live organism 
Market-box.pl 
How to plan road to personal branding…
Step by step what I need… 
1. Define product 
2. Create value 
3. Share voice 
4. Go go go
1. Define product
Think about the best product 
that you ever know…
yeap… 
It’s you 
so configure, develop, work & gain what you want
My product consists of: 
• My business exp 
• My knowledge 
• My personality 
• My interests 
Facts: 
Dawid 
Borciuch 
25 
years 
old 
Master 
degree 
in 
Business 
Administra9on 
Come 
from 
Poland, 
lived 
in 
Poznan 
Working 
at 
marke9ng 
outsourcing 
company 
KIWIGROUP
Features 
Business exp 
• 4y length 
• Co-create one of the 
best known sports 
marketing agency in my 
country KIWISPORT 
• Worked with over 20 
brands 
• Responsible for 
marketing strategies for 
company with 
30 000 000$ revenue 
per year 
• Now I run up company 
in IT industry 
Knowledge 
• Passionate of 
developing marketing 
strategies – I am reading 
many book 
• Attending in many 
conferences in Poland 
• Strong academic 
background 
Personality 
• Easy-going 
• Reliable 
• Straight to the point 
• Detail orientated 
• Symphatic 
• Well-organised 
• Soft style of 
management 
• 100% trust at beginning 
for everyone 
Interests 
• Running – 50km every 
week 
• Free ride skiing 
• Traveling & meeting new 
people 
• New technology freak
2. Create value
My opportunities 
very often I meet 
successful people in 
business 
I have unique 
friends 
Running is my hobby which 
enables me to meet new people 
I am independent 
Always on-line 
wide-knowledge 
about branding 
300GB of content 
about marketing 
Well informed about 
polish sports 
&HoReCa market 
Time to invest in my 
brand 
Leading marketing 
intuition 
Determine to develop in 
new technologies 
Let’s form leading 
idea of my brand…
Idea of my brand 
Share interests & link people
Value delivery 
Share interests 
v v 
Link people 
I will collect content, then 
categorize and comment with own 
word. I will publish my interviews 
with business people. 
I have reliable partners in different 
business sector. I must be a hub 
between needs/problems and 
solutions 
U don’t have time to scan 
the Internet? 
Attractive content in one place. 
Just ask and say what you need.
3. Share voice
My social platform 
Wordpress blog (sub-brand) 
• Content agregation 
• Interview publishing 
• Share contacts 
• My tools 
• My recommendations 
• Everythink in polish language 
Facebook profile 
• Non-business friends 
• My supporters 
• Easy to interact & feedback 
Facebook page (sub-brand) 
• Display content from blog 
Linkedin 
• Business contacts (not much) 
• Platform to add international 
business contacts 
GoldenLine 
• Polish social media platform for 
professionals 
• Nice mechanism of 
endorsements 
Slideshare 
• Publish my presentations 
• Collect others 
Pinterest 
• Just for info graphics 
Video channel 
• Share my videos 
• Collect movies 
Twitter 
• Follow polish and 
international trendsetters
4. Go Go GO 
www.market-box.pl 
(blog in polish) 
www.twitter.com/ 
DawidBorciuch 
(english) 
http://pl.linkedin.com/in/ 
dawidborciuch 
(english)

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My personal brand - action plan

  • 1. Brand action plan on live organism Market-box.pl How to plan road to personal branding…
  • 2. Step by step what I need… 1. Define product 2. Create value 3. Share voice 4. Go go go
  • 4. Think about the best product that you ever know…
  • 5. yeap… It’s you so configure, develop, work & gain what you want
  • 6. My product consists of: • My business exp • My knowledge • My personality • My interests Facts: Dawid Borciuch 25 years old Master degree in Business Administra9on Come from Poland, lived in Poznan Working at marke9ng outsourcing company KIWIGROUP
  • 7. Features Business exp • 4y length • Co-create one of the best known sports marketing agency in my country KIWISPORT • Worked with over 20 brands • Responsible for marketing strategies for company with 30 000 000$ revenue per year • Now I run up company in IT industry Knowledge • Passionate of developing marketing strategies – I am reading many book • Attending in many conferences in Poland • Strong academic background Personality • Easy-going • Reliable • Straight to the point • Detail orientated • Symphatic • Well-organised • Soft style of management • 100% trust at beginning for everyone Interests • Running – 50km every week • Free ride skiing • Traveling & meeting new people • New technology freak
  • 9. My opportunities very often I meet successful people in business I have unique friends Running is my hobby which enables me to meet new people I am independent Always on-line wide-knowledge about branding 300GB of content about marketing Well informed about polish sports &HoReCa market Time to invest in my brand Leading marketing intuition Determine to develop in new technologies Let’s form leading idea of my brand…
  • 10. Idea of my brand Share interests & link people
  • 11. Value delivery Share interests v v Link people I will collect content, then categorize and comment with own word. I will publish my interviews with business people. I have reliable partners in different business sector. I must be a hub between needs/problems and solutions U don’t have time to scan the Internet? Attractive content in one place. Just ask and say what you need.
  • 13. My social platform Wordpress blog (sub-brand) • Content agregation • Interview publishing • Share contacts • My tools • My recommendations • Everythink in polish language Facebook profile • Non-business friends • My supporters • Easy to interact & feedback Facebook page (sub-brand) • Display content from blog Linkedin • Business contacts (not much) • Platform to add international business contacts GoldenLine • Polish social media platform for professionals • Nice mechanism of endorsements Slideshare • Publish my presentations • Collect others Pinterest • Just for info graphics Video channel • Share my videos • Collect movies Twitter • Follow polish and international trendsetters
  • 14. 4. Go Go GO www.market-box.pl (blog in polish) www.twitter.com/ DawidBorciuch (english) http://pl.linkedin.com/in/ dawidborciuch (english)