Presentation at conference for PR and communications staff in housing associations, Cardiff March 17 2008.

1. On offer today
• Brief presentation on social media
• A workshop game to plan communications
• Discussion: what might this mean for your
organisation

2. Choosing and using technology
in order to ....
Using
Consume many
Information tools
Create
and communicate
Collaborate
with others

3. It used to be simple ...
Web pages provided
information
Email plus attachments
provide info, communication
and collaboration
Forums enabled discussion - but might not be used

4. But the old way has problems
Too many web sites to visit
Difficult to organise emails and attachments
Only organisations have a site and a “voice”
Now Web 2.0 offers
Personal publishing (blogs)
Easy to create and edit web sites (wikis)
Publish and share photos, video (Flickr,YouTube)
Lots of new ways to share and collaborate
People are talking outside the usual channels

5. The difference: DIY, share... Create
Pages a
Profile
Many places
Free se
Feeds
Feeds
Shared
photos and
bookmarks
Fundraising
http://beth.typepad.com/beths_blog/

6. Organisations using Web 2.0
More emphasis on
how we can help you
with a range of
services from many
sources
Plus a voice for
individuals on the site

7. New-style local sites
Groups - Buzz
News
Events
Resources
Personal space
People become
the content

8. People can create information
and discussion tools - free
Feed reader
Email/Web group

9. Free collaboration tools
Google docs for
shared editing

10. Free publishing tools
Blog Wiki
Feed from
blog
Pictures from
Flickr

11. Set up in Facebook - free

12. You can change gradually
Use free tools to offer new services
Go where people are gathering online
Use a mix of media
However - this will mean changes in culture
Shifts of control
Members doing things for themselves
Organisations becoming by-passed if they don’t
change

13. ... change power relationships

14. Playing this through
Invent a scenario
Where is this - organisation, locality
What are the main challenges
Who are you aiming to help - and why
Develop a plan
Choose from card set
15 point budget
Tell the story of what happens

15. The scenario may be invented
in the room as a whole with
Character Challenges
the facilitator, or groups may
invent scenarios and present
to each other as challenges.
Designing the programme Sub-group 1 what is it
like for characters Assessing results
Method Cards Character Profiles Character Stories
Scenario Plan Discussion
Who and why Programme Development
Sub-group 2 what is it
Programme Challenges
like for programme
Skip the storytelling
in a short session, and dis-
cuss challenges likely to
raise, first things to try
Drew Mackie drewmackie@mac.com. David Wilcox david@partnerships.org.uk. http://www.usefulgames.co.uk. http://socialmedia.wikispaces.com

16. Scenario Focus - who and why
Methods
Name:! Jackson (1)! Age: Not Given!
Character Development Storyline Location:! Barton Hill, Bristol
Digital Challenge Game
Now Year 1 Year 2 Year 3 Year3+
Drops into the settlement to check Got some advice from small business Sets up a website to promote his band, He has to hire his equipment. His girl Continues to work in the warehouse
emails. Looking for more gigs. Trawl- online about developing list of gigs he's hiring equipment i.e. lights and friend has given him a choice - it's her earning some decent money and do-
ing local pubs backdrops. Doing part time work via and the baby or gigging - so he de- ing the odd gig
Still using community access job search online. Gets his girl friend cides he needs to concentrate on seri-
He hears about a multi-media project pregnant ous job search Now he has access at home he starts
and a band member gets some multi- uploading his tracks online and starts
media training and learns about mix- MUGGED! He secures some work in a warehouse to get more work as a result. Jackson
ing video and audio discs but needs to use a computer and his mate, using their combined
He gets mugged one night after a gig. skills, produce a music video through
He loses his guitar He takes advantage of the e-learning digital television
and wireless networks to improve his
Stories
skills.
(Note: words in capitals denote a crisis or opportunity card)
Workshop: Bristol Digital Challenge Group! Location: Barton Hill Community Centre, Bristol! Date:

17. David Wilcox
david@partnerships.org.uk
http://www.designingforcivilsociety.org
http://socialmedia.wikispaces.com
http://www.usefulgames.co.uk