Commerce has always been SOCIAL. People dealing / interact with other people. Social Commerce is a mere of putting human, user factor back to Commerce. Application of Word of Mouth into E Commerce.
Utilizing Social Commerce - Unilever Digitalk 2011 & SparX Up Seminar
1.
2.
3.
4.
5.
6. Percent who do Activities Regularly Avg. No. of
(Daily or Several Times a Week) Minutes per Day
Indonesia Consumer Insights, June 2010 Base: All Respondents (Natural fall-out)
7. SOCIAL COMMERCE
DEFINED
Subset of E commerce that
uses Social Media, online
media that supports social
interaction and user
contributions, to enhance
the online purchase
experience
8. SOCIAL COMMERCE
DEFINED
Or in simpler definition……
(courtesy: IBM)
Subset of E commerce that
Theuses Social Media,WORD
Concept of online OF
media that supports social
applied to E
MOUTH n and user
interactio
Commerce
contributions, to enhance
the online purchase
experience
9.
10. Is SOCIAL COMMERCE Trend?
Social Commerce is a
TRANSFORMATION
“Just like e Commerce transform Retail,
Social Media will transform E Commerce by
changing people’s expectation”
Social Commerce Summit, 2010
13. REWIND
Social Commerce is NOT new
1994 First ever recorded e
commerce transaction.
Amazon.com invited customers to
publish ratings, review of
products they purchased
14. 3
factors drive
e commerce
more connected
time poor, cash rich
more options & better
quality
Curated from Fortune Indonesia & Nielsen
15.
16. 2
SOCIAL COMMERCE
TYpES
CONNECT SHOP
WHERE WHERE
CONSUMER CONSUMER
SHOP CONNECT
22. 6
SOCIAL COMMERCE
Elements syzygy.net/ Paul Marsden
Social Ratings & Recommendations
shopping reviews & referrals
Forums & Social media Social ads &
communities optimization apps
23. #1
• Social Media Stores SOCIAL
• Group Buying SHOPPING
• Co Browsing
• Group Gifting
6
SOCIAL COMMERCE
elements
34. #5
• News Feeds Social
• Twitter media
• Facebook
• Deal Feeds
• #1 reasons customer
connect
• Media Sharing
• Will It Blend? << Case Study
6
SOCIAL COMMERCE
elements
41. 6
SOCIAL COMMERCE
elements
Social Ratings & Recommendations
shopping reviews & referrals
Forums & Social media Social ads &
communities optimization apps
42. Does it make sense ?
Marketing
YES Presence
Social Psychology
43. 6 Style of thinking
“SOCIAL psychology”
1. Social Proof – “Follow The Crowd”
2. Authority – “Follow The Authority”
3. Scarcity – “Scarce Stuff is Good Stuff”
4. Liking – “Follow Those You Like”
5. Relevance – “How do I relate”
6. Reciprocity – “Repay Favors”
48. Let’s recap
2
SOCIAL COMMERCE
Social Ratings &
TYpES shopping reviews
6
SOCIAL COMMERCE Recommenda
Forums &
communiti
elements tions &
referrals es
3C Social media
optimization
Social ads
& apps
51. upcoming trends
In Store Pick Up
Pick Up Depots (Drop Box)
Mobile Apps
Less Flashy, MORE Function
Video
Daily Deals
Retail Based Social Networks
Deal Aggregators
52. last notes
+ Internet is here and has changed the rules
+ Brick & Mortar’s Success Does Not Guarantee
Prescriptions in the Dot Com era
+ Imperative to include E Commerce Strategy into
Overall Business Vision
+ Brick & Mortar’s + Click & Portal = Click and Brick
Enterprise
+ Social Customer