Searching for a job is hard work, so it makes sense to use technology where you can to help streamline the process. This presentation shows you how to use RSS feeds and Google Reader to gain some time back into your day for personal and professional networking and other useful activities. Version 1.1 of this presentation includes some minor reformatting and font changes to create a cleaner, crisper appearance.

1. AUTOMATING THE
JOB SEARCH
© September 2010
David Swinney, Social Media Technologist

2. WHO IS DAVID SWINNEY?
 30-year veteran of Texas Instruments, with 15 years experience
in Information Technology
 Technologist
 Project Manager
 Web Content and Communications Manager
 Software Provisioning Manager
 Customer Support Specialist
 Vendor Relationship Manager
 Social Media Enthusiast
 Currently seeking opportunities to support businesses in their
efforts to leverage the power of social media

3. JOB SEARCHING IS
TIME-CONSUMING
Visiting job boards
Managing e-mail search alerts for jobs
matching your interests
Processing LOTS of e-mail
Visiting / participating on LinkedIn
Performing target company research

4. JOB SEARCHING IS
TIME-CONSUMING
The day just doesn’t
seem long enough to get
everything done
RSS can give you back
some of that time

5. WHAT IS RSS?
Really Simple Syndication
A type of web feed used to
publish / distribute
frequently updated content
Designed to notify users
when a website or blog
updates with fresh content

6. WHAT IS RSS?
Monitored through an
RSS aggregator,
like Google Reader.
When sites
update content, the RSS
reader is notified.
When you login to your
reader, feeds show up like
e-mail in your inbox.

7. GOOGLE READER IN PLAIN
ENGLISH
http://www.commoncraft.com/custom-video-google-reader-plain-english

8. GOOGLE READER
HOME VIEW

9. BENEFITS OF RSS
 Centralize content consumption in one
place
 Scroll through content (i.e., “feeds”)
from multiple sites without visiting each
one
 Categorize content into folders /
subfolders
 Once configured, users are able to read
and consume more in a shorter period
of time
 RSS + You = Win!

10. RSS IS A KEY ELEMENT OF
SOCIAL MEDIA
 Twitter
 Profile Pages, Replies Pages, Search Pages
 LinkedIn
 Network Updates, Groups, Answers
 Facebook
 Posts, Notes, Notifications, Status Updates
 Blogs
 Posts, Comments
 Job boards / search engines

11. AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research

12. ADD FEEDS FROM
INDEED.COM

13. ADD INDEED.COM FEEDS
TO GOOGLE READER
http://reader.google.com

14. INDEED.COM JOB FEEDS IN
GOOGLE READER

15. JOB SEARCH SITES WHICH
SUPPORT RSS
Aggregators
Indeed
SimplyHired
Linkup
Job Boards
CareerBuilder
Monster
Dice

16. AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research

17. ADD FEEDS FROM
TWITJOBSEARCH.COM

18. AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research

19. ADD FEED FROM
LINKEDIN UPDATES
http://www.linkedin.com/rssAdmin?display=&goback=.hom

20. LINKEDIN UPDATES IN GOOGLE
READER

21. AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research

22. ADD FEEDS FROM LINKEDIN
ANSWERS
http://www.linkedin.com/answers

23. LINKEDIN ANSWERS IN
GOOGLE READER

24. AUTOMATING YOUR JOB
SEARCH WITH RSS
Indeed.com search queries
TwitJobSearch.com search queries
LinkedIn Network Updates
LinkedIn Answers
Company Research

25. GOOGLE SEARCH
RSS FEED
http://www.google.com/alerts

26. ADD FEEDS FROM
SOCIALMENTION.COM

27. SOCIALMENTION.COM
FEEDS IN GOOGLE READER

28. AUTOMATING YOUR JOB SEARCH –
THE BOTTOM LINE
 Job searching is a full-time exercise
 Make the search process more efficient
where and when you can
 RSS feeds and automation can save you
significant time
 Monitoring job boards
 Monitoring Twitter streams
 Keeping track of your network’s
activities
 Researching target companies

29. HOW TO USE GOOGLE
READER
Monitoring Your Brand With Google Reader
http://www.slideshare.net/davidswinney/monitoring-your-
personal-brand-using-google-reader

31. THANK YOU!
David Swinney, Social Media Technologist
david.swinney@gmail.com
214-233-5678
http://davidswinney.com
http://twitter.com/davidswinney
http://linkedin.com/in/davidswinney
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