Apr 1, 2010 Brand Mastery
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Given to a local CPA group in St Louis
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Apr 1, 2010 Brand Mastery
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Editor's Notes
- Emwd.com mailing list hosting
- Wordpress > LinkedIn status update
- Posterous.com, allows you to setup a Web site by just emailing content (including videos)
- Posterous.com can do automated email blog postings
- Dell found out about a keyboard problem from Tweets on one of their Netbooks and fixed it as a result
- companies w/ own Twitter page. This is another notification system, better than email because it can reach people’s cell phones via text messages, so it is even more immediate than IM. started by a single person within the company who now has the job responsibility to check the feed and resolve any customer complaints You can resolve ticketing issues with Southwest, banking fees with Bof A, or even keep track of the latest community alerts from the LA Fire Department!
- They make use of a service called Webpartner that automatically collects interested Twitterers in the DC area to market their service
- http://www.davidhenderson.com/2009/01/21/key-online-influencer/ James Andrews from Ketchum PR flies to Memphis to consult with Fedex on social media
- business.twitter.com
- Shel Israel’s Twitterville Laura Fitton (pistachio consulting) Dummies book
- Let’s look at LinkedIn’s collaboration tools Answers : for asking and answering specific questions among your network Groups : for discussions among your peers and like-minded people you know
- This is because LinkedIn doesn’t display emails, so if you want to be found, put it in
- What is missing here? No email No picture Old update more than 3 weeks ago
- Note the public URL, make it some form of your name Check all the boxes that you want people to find you at
- Make and ask for them from your past clients
- And use it on your resume!